Research + News | Topic: YouTube
Sep 15, 2021
More US Children Encounter Ads On YouTube Than On Any Other Platform
In April 2021, 70% of those ages 2 to 12 said they had recently seen ads on YouTube, far more than the 36% who reported the same of TV. Read the report here.
Apr 16, 2021
Social Media Use In 2021
A majority of Americans say they use YouTube and Facebook, while use of Instagram, Snapchat and TikTok is especially common among adults under 30. Read the article here.
Apr 9, 2021
YouTube Dominates Social Media Reach, TikTok Now Rivals Snapchat, Twitter
In its debut in a highly regarded study of Americans’ social media platform usage, TikTok ranks just behind Snapchat and Twitter, and well ahead of far more established Reddit as a social media destination U.S. adults say they use. Read the article here.
Apr 7, 2021
What Parents Should Know About YouTube’s New Parental Controls For Teens
YouTube recently launched a new option specifically geared toward tweens, teens, and their parents with a supervised experience. Read the article here.
Mar 16, 2021
The New Late-Night
New YouTube talk shows that Millennials and Gen Zs are tuning into. Read the article here.
Feb 26, 2021
YouTube To Launch Parental Control Features For Families With Tweens and Teens
YouTube announced this morning it will soon introduce a new experience designed for teens and tweens who are now too old for the schoolager-focused YouTube Kids app, but who may not be ready to explore all of YouTube. Read the article here.
Dec 21, 2020
‘Want To Do The Spacegirl Dance With Me?’ How To Talk To Teens This Christmas
Between cancelled school formals and gap years, it’s a bleak time to be a teenager – but Nina Dillon Britton knows the right words to say. Read the article here.
Oct 26, 2020
YouTube ‘Kidfluencers’ Exposing Children To ‘Staggering’ Amounts Of Junk Food Ads
Researchers found that almost half of the clips looked at on the video site’s “wildly popular” channels featuring child stars promoted unhealthy food and drinks. Read the article here.
Sep 16, 2020
YouTube Hit With UK Class Action Style Suit Seeking $3BN+ For ‘Unlawful’ Use Of Kids’ Data
The latest representative action, filed against Google-owned YouTube, accuses the platform of routinely breaking U.K. and European data protection laws by unlawfully targeting up to five million under-13-year-olds with addictive programming and harvesting their data for advertisers. Read the article here.
Jul 31, 2020
Study Finds Parents Alarmed By Ads Their Kids See On YouTube
More than two-thirds of American parents say they are concerned about the things advertised to their children YouTube. Read the article here.