Research + News | Topic: YouTube

Premium Streaming Continues To Climb – Netflix Still Tops, YouTube Is Next

Premium video streaming continues to rise during the COVID-19 pandemic that is now keeping three-quarters of Americans home, with more than 30 states under stay-at-home orders. Read the article here.

Is YouTube Turning Kids Into Budding Shoppers?

Kids and teens hold a lot of spending power that’s extending into households. Read the article here.

Gaming’s Biggest Names Are Ditching Twitch For $10 Million Contracts

The gaming defections also highlight the growing challenge that Twitch, which Amazon bought for nearly $1 billion more than five years ago, faces in an increasingly competitive market filled with other tech-backed rivals. Read the article here.

Teenagers Are Discovering That The World Of YouTube Fan Fiction Can Have A Dark, Sexual, And Violent Side

Some teens go looking for this X-rated content on the site Wattpad, but some just stumble across it, potentially thanks to the site’s “You’ll also like” recommendations. Read the article here.

For Gen Z-ers, YouTube Algorithm ‘Gets Me’

Algorithms designed by social and streaming platforms have been working hard in the background to learn user behavior and serve up new content specifically catered to each individual’s specific interests. Read the article here.

YouTube To Impose New Restrictions On Ads Surrounding Children’s Videos

Google will impose some new restrictions on ads surrounding child-oriented videos that appear on the main YouTube.com site, but will continue to allow influencer marketing and product placement on the site, the company recently told a lawmaker. Read the article here.

What YouTube Channels Are High Schoolers Watching?

The majority of high schoolers have embraced YouTube as their social media platform of choice, with recent studies showing that the majority of high schoolers spend exponentially more time on the video-sharing service than on the wealth of other social media options out there. Read the article here.

Too Much YouTube? Online Video Usage Among Teens Is Going Through The Roof, Survey Says

Online video usage is going through the roof and has more than doubled in four years. Read the article here.

Teens Explain Their YouTube Obsession (Because Adults Don’t Get It)

High-schoolers tell the WSJ why they love the video social network, but also acknowledge its dark side: ‘Don’t use it as a babysitter’. Read the article here.

In Online Videos, American Teens Know What They Like

Being funny (52%), having an interesting topic (46%), and being short in length (43%) are important. Read the article here.