Research + News | Topic: YouTube

Social Media Use In 2021

A majority of Americans say they use YouTube and Facebook, while use of Instagram, Snapchat and TikTok is especially common among adults under 30. Read the article here.

YouTube Dominates Social Media Reach, TikTok Now Rivals Snapchat, Twitter

In its debut in a highly regarded study of Americans’ social media platform usage, TikTok ranks just behind Snapchat and Twitter, and well ahead of far more established Reddit as a social media destination U.S. adults say they use. Read the article here.

What Parents Should Know About YouTube’s New Parental Controls For Teens

YouTube recently launched a new option specifically geared toward tweens, teens, and their parents with a supervised experience. Read the article here.

The New Late-Night

New YouTube talk shows that Millennials and Gen Zs are tuning into. Read the article here.

YouTube To Launch Parental Control Features For Families With Tweens and Teens

YouTube announced this morning it will soon introduce a new experience designed for teens and tweens who are now too old for the schoolager-focused YouTube Kids app, but who may not be ready to explore all of YouTube. Read the article here.

‘Want To Do The Spacegirl Dance With Me?’ How To Talk To Teens This Christmas

Between cancelled school formals and gap years, it’s a bleak time to be a teenager – but Nina Dillon Britton knows the right words to say. Read the article here.

YouTube ‘Kidfluencers’ Exposing Children To ‘Staggering’ Amounts Of Junk Food Ads

Researchers found that almost half of the clips looked at on the video site’s “wildly popular” channels featuring child stars promoted unhealthy food and drinks. Read the article here.

YouTube Hit With UK Class Action Style Suit Seeking $3BN+ For ‘Unlawful’ Use Of Kids’ Data

The latest representative action, filed against Google-owned YouTube, accuses the platform of routinely breaking U.K. and European data protection laws by unlawfully targeting up to five million under-13-year-olds with addictive programming and harvesting their data for advertisers. Read the article here.

Study Finds Parents Alarmed By Ads Their Kids See On YouTube

More than two-thirds of American parents say they are concerned about the things advertised to their children YouTube. Read the article here.

Kids Now Spend Nearly As Much Time Watching TikTok As YouTube In US, UK And Spain

Kids ages four to 15 now spend an average of 85 minutes per day watching YouTube videos, compared with 80 minutes per day spent on TikTok. Read the article here.