Research + News | Topic: YouTube

YouTube Hit With UK Class Action Style Suit Seeking $3BN+ For ‘Unlawful’ Use Of Kids’ Data

The latest representative action, filed against Google-owned YouTube, accuses the platform of routinely breaking U.K. and European data protection laws by unlawfully targeting up to five million under-13-year-olds with addictive programming and harvesting their data for advertisers. Read the article here.

Study Finds Parents Alarmed By Ads Their Kids See On YouTube

More than two-thirds of American parents say they are concerned about the things advertised to their children YouTube. Read the article here.

Kids Now Spend Nearly As Much Time Watching TikTok As YouTube In US, UK And Spain

Kids ages four to 15 now spend an average of 85 minutes per day watching YouTube videos, compared with 80 minutes per day spent on TikTok. Read the article here.

Netflix Climbs Further On Top Of The Video Streaming World

A look at video streaming services used during the Coronavirus outbreak. See the research and listen to an accompanying podcast here.

Facebook Is Launching A Dedicated Gaming App To Take On Twitch, YouTube

Twitch and YouTube don’t have much competition when it comes to streaming platforms for the gaming community, but Facebook wants to change that with a new dedicated mobile gaming app. Read the article here.

Premium Streaming Continues To Climb – Netflix Still Tops, YouTube Is Next

Premium video streaming continues to rise during the COVID-19 pandemic that is now keeping three-quarters of Americans home, with more than 30 states under stay-at-home orders. Read the article here.

Is YouTube Turning Kids Into Budding Shoppers?

Kids and teens hold a lot of spending power that’s extending into households. Read the article here.

Gaming’s Biggest Names Are Ditching Twitch For $10 Million Contracts

The gaming defections also highlight the growing challenge that Twitch, which Amazon bought for nearly $1 billion more than five years ago, faces in an increasingly competitive market filled with other tech-backed rivals. Read the article here.

Teenagers Are Discovering That The World Of YouTube Fan Fiction Can Have A Dark, Sexual, And Violent Side

Some teens go looking for this X-rated content on the site Wattpad, but some just stumble across it, potentially thanks to the site’s “You’ll also like” recommendations. Read the article here.

For Gen Z-ers, YouTube Algorithm ‘Gets Me’

Algorithms designed by social and streaming platforms have been working hard in the background to learn user behavior and serve up new content specifically catered to each individual’s specific interests. Read the article here.