Research + News | Topic: Video Games

Discover What Americans Are Watching, Reading, Playing, Buying And More

These Top 10 lists from Nielsen are compiled on a weekly, monthly or quarterly basis. View the lists here.

US eSports Ad Revenues Will Grow 25% In 2019

Competitive video gaming is a rapidly growing, multibillion-dollar industry, presenting new opportunities for marketers to reach and engage with fans worldwide. Read the report here.

Game On! Newsletter from Nielsen – March 2019

Fortnite vs. Apex, video game tracking, and top 10s. Read the report here.

Meet The Female Esports Fan

Females are engaging with esports, and at increasing rates. According to a recent Nielsen Esports Fan Insights survey, 22% of esports fans around the world are female. Read the article here.

Parents’ Ultimate Guide to “Apex Legends”

Did your kids make the sudden switch from “Fortnite” to this new battle royale romp? Common Sense Media provides helpful info you need to know about the popular video game. Read their article here.

What Data Tells Us About The Future Of ESports

Globally, the esports audience continues to broaden—and with this, the characteristics and motivations of the “average” fan continue to be moving targets. Read the article here.

Game On! Newsletter – Apex Legends: The New Challenger To Fortnite

Newsletter from Neilsen highlights the rising popularity of the battle-royale game Apex Legends. Read the newsletter here.

Esports Playing In The Big Leagues Now

In 2018, esports captured the attention of nearly 400 million viewers worldwide—and cable and OTT platforms took note, with media rights revenues topping $180 million. Read the report here.

A League Of Their Own – Retailers Open E-Sports Arenas Inside Their Stores

As younger Millennials and especially Gen Zs embrace this activity to fit their digital-first lives, the global eSports market is projected to reach $1.65 billion in revenue by 2020. Read the article here.

5 Gaming Myths Debunked

Games represent the largest category of apps available for download, according to research from Google and Ipsos Mori. Read the article here.