Research + News | Topic: Video Games

Video Games Introduced Me To The Chemical Brothers – Now Teens Find Music Through Fortnite

In the 90s and 00s, Tony Hawk’s Pro Skater and Guitar Hero were prime outlets for music discovery. In 2022, it’s League of Legends and Fifa that are shaping taste. Read the article here.

‘It’s A Joke First And A Game Second’: How The Delightful Trombone Champ Went Viral

Dan and Jackie Vecchitto created the internet’s latest obsession, with real-life trombonists’ firm approval. Read the article here.

Is Your Son Addicted To Video Games?

Scholars disagree about whether video game addiction qualifies as its own psychiatric diagnosis. But as a family doctor, Leonard Sax has seen firsthand that some kids—mostly boys—are truly addicted. Read the article here.

Half Of Millennials And Gen Z Splash Out On Video Games

About half of internet users ages 10 to 41 spend money on video games worldwide, and younger users are more likely to cough up. Read the article here.

Young Gamers Are Embracing The Metaverse

A new report from global consultancy Bain & Company shows that young gamers are spending more time and money in the metaverse, potentially paving the way for the future of an interconnected virtual world being valued in the billions. Read the article here.

US Mobile Gaming Ad Revenues To Reach $6 Billion

US mobile gaming ad revenues will reach $6.26 billion in 2022, up 14.0% from $5.49 billion in 2021. Read the article here.

Following Unprecedented Pandemic Growth, US Mobile Gaming Continues Upward Climb

Mobile app gaming has managed to hold on to its pandemic-driven success and then some, reversing our previous predictions that time spent gaming with mobile apps would decline in the US after 2020. Read the report here.

Pro Sports Leagues Are Chasing Gen Z Where It Plays

Here’s what sports marketers are doing to win back a lost generation and save the future of fandom. Read the article here.

Loading… New Games

As 2021 closes, it appears we’re not planning on putting the controller down. Read the article here.

The Gaming Business: A Look At The eSports Playing Field

Esports is set to grow into a $1.62 billion industry by 2024. Read the article here.