Research + News | Topic: Video Games

Game On: Video Games Are A Staple Among Millennials’ Media Diets

Millennials were the first generation to grow up with widespread access to video games, and they’re just as active gamers as they were when they were growing up—if not more so. Read the research here.

Parents’ Ultimate Guide to Esports

Now that esports is in high schools across the country, your teen gamer can justify gaming as “training” — and maybe even win a college scholarship. Read the blog from Common Sense Media here.

Game On! Newsletter from Nielsen – June 2019

A monthly report from Nielsen looking at video game trends. Read the newsletter here.

Nickelodeon Makes Esports Programming Move

In a deal with Emerge Gaming, a developer of online eSports and casual gaming tournament platforms, Viacom’s Nickelodeon will launch NickX, an interactive esports tournament platform on Nickelodeon. Read the article here.

Millennials Play More Video Games, Watch ‘Game Video Content’

Nielsen’s SuperData unit, its video gaming research business, says millennials ages 22 to 30 watch almost six hours a week of game video content, on such platforms as YouTube or the video-gaming centric platform Twitch. Read the article here.

Game On! Newsletter – May 2019

A look at esports and other video game insights from Neilsen. Download the report here.

Switch Outsells PS4 and Xbox One In March; Top 10 Best-Selling Games Revealed

The NPD Group has released its report for the month, shining a light on the best-performing consoles and games in March. Read the article here.

Gaming Goes Mainstream, But Play Varies By Gender And Age

Gone are the days of the male-dominated gaming landscape, as the activity has expanded to include a wider variety of players on more devices. Read the article here.

Game On! Newsletter: Are Consumers Ready For Gaming In The Cloud?

Cloud Gaming holds the promise of a future where high-fidelity gaming is accessible across every device and available to everyone – streamed effortlessly, with no lag or latency. Read the latest Game On! Newsletter from Nielsen here.

Gaming Goes Mainstream, But Play Varies By Gender And Age

Gone are the days of the male-dominated gaming landscape, as the activity has expanded to include a wider variety of players on more devices. Read the research here.