Research + News | Topic: Video Games

Tops of 2019: Video Games

Nielsen’s look back at the video games of 2019. See the research here.

What Experts Say May Drive Video Game Addiction In Teens

Are teens decompressing through video games? Read the article here.

Loot Box Purchases And Skin Betting Viewed As ‘Highly Addictive’ By Young Gamers

Loot boxes are mystery items embedded within games that can be purchased for randomised rewards, including “skins” which change the appearance of a character. The skins can then be used to trade on third-party websites for real money. Read the article here.

A Look Back At The Most Anticipated Video Game Titles Of 2019

The December 2019 Game On! Newsletter from Nielsen. Read the newsletter here.

How Preteen Gamers Discover And Spend On Games

Despite their young ages, preteen (kids 7-12) gamers in the U.S. collectively spend what some might view as an unfathomable amount of money on video games. Read the article and view the video from Nielsen here.

Preteens Need Modern Payment Options For Today’s Digital Video Games

Preteens spend a lot on video games, but how? Read the article here.

Getting To Know The Next Generation Of Video Gamers

For those growing up in 2019, however, anything with a screen can be a gaming platform. Read the article and view the video here.

Can You Really Be Addicted To Video Games?

The latest research suggests it’s not far-fetched at all — especially when you consider all the societal and cultural factors that make today’s games so attractive. Read the article here.

Game ON! Newsletter Featuring Top Anticipated Holiday Games And More

The October issue of Nielsen’s Game ON! Newsletter. Download the newsletter here.


Esports streamers with millions of generation Z fans are the next frontier for brands. Read the article here.