Research + News | Topic: Video Games

Game On! Newsletter – May 2019

A look at esports and other video game insights from Neilsen. Download the report here.

Switch Outsells PS4 and Xbox One In March; Top 10 Best-Selling Games Revealed

The NPD Group has released its report for the month, shining a light on the best-performing consoles and games in March. Read the article here.

Gaming Goes Mainstream, But Play Varies By Gender And Age

Gone are the days of the male-dominated gaming landscape, as the activity has expanded to include a wider variety of players on more devices. Read the article here.

Game On! Newsletter: Are Consumers Ready For Gaming In The Cloud?

Cloud Gaming holds the promise of a future where high-fidelity gaming is accessible across every device and available to everyone – streamed effortlessly, with no lag or latency. Read the latest Game On! Newsletter from Nielsen here.

Gaming Goes Mainstream, But Play Varies By Gender And Age

Gone are the days of the male-dominated gaming landscape, as the activity has expanded to include a wider variety of players on more devices. Read the research here.

What If Instead Of Taking The SAT You Got To Play A Video Game?

L.A.-based startup Imbellus plans to upset the SAT and ACT’s monopoly with a test it says accurately gauges critical thinking. Read the article here.

Parents Are Losing Their Kids To Video Games

From the Growing Leaders blog:

“A recent article on the Fortnite epidemic found that alarmed doctors are now treating Fortnite-obsessed kids for mental and physical health problems; including everything from “carpal tunnel to sedentary obesity.” Dr. Kate Roberts, a psychologist from Wenham, Massachusetts found that the most disturbing part of the addictive trend is how it changes young kids’ behavior.”

Read the rest of the blog post here.

The Netflix Of Gaming

Gaming brands are developing streaming services. Read the article here.

Discover What Americans Are Watching, Reading, Playing, Buying And More

These Top 10 lists from Nielsen are compiled on a weekly, monthly or quarterly basis. View the lists here.

US eSports Ad Revenues Will Grow 25% In 2019

Competitive video gaming is a rapidly growing, multibillion-dollar industry, presenting new opportunities for marketers to reach and engage with fans worldwide. Read the report here.