Research + News | Topic: Video Games
Mar 14, 2019
Discover What Americans Are Watching, Reading, Playing, Buying And More
These Top 10 lists from Nielsen are compiled on a weekly, monthly or quarterly basis. View the lists here.
Mar 14, 2019
US eSports Ad Revenues Will Grow 25% In 2019
Competitive video gaming is a rapidly growing, multibillion-dollar industry, presenting new opportunities for marketers to reach and engage with fans worldwide. Read the report here.
Mar 13, 2019
Game On! Newsletter from Nielsen – March 2019
Fortnite vs. Apex, video game tracking, and top 10s. Read the report here.
Mar 6, 2019
Meet The Female Esports Fan
Females are engaging with esports, and at increasing rates. According to a recent Nielsen Esports Fan Insights survey, 22% of esports fans around the world are female. Read the article here.
Feb 25, 2019
Parents’ Ultimate Guide to “Apex Legends”
Did your kids make the sudden switch from “Fortnite” to this new battle royale romp? Common Sense Media provides helpful info you need to know about the popular video game. Read their article here.
Feb 22, 2019
What Data Tells Us About The Future Of ESports
Globally, the esports audience continues to broaden—and with this, the characteristics and motivations of the “average” fan continue to be moving targets. Read the article here.
Feb 18, 2019
Game On! Newsletter – Apex Legends: The New Challenger To Fortnite
Newsletter from Neilsen highlights the rising popularity of the battle-royale game Apex Legends. Read the newsletter here.
Feb 11, 2019
Esports Playing In The Big Leagues Now
In 2018, esports captured the attention of nearly 400 million viewers worldwide—and cable and OTT platforms took note, with media rights revenues topping $180 million. Read the report here.
Feb 8, 2019
A League Of Their Own – Retailers Open E-Sports Arenas Inside Their Stores
As younger Millennials and especially Gen Zs embrace this activity to fit their digital-first lives, the global eSports market is projected to reach $1.65 billion in revenue by 2020. Read the article here.
Jan 24, 2019
5 Gaming Myths Debunked
Games represent the largest category of apps available for download, according to research from Google and Ipsos Mori. Read the article here.