Research + News | Topic: Millennials
Aug 4, 2022
Half Of Millennials And Gen Z Splash Out On Video Games
About half of internet users ages 10 to 41 spend money on video games worldwide, and younger users are more likely to cough up. Read the article here.
Mar 16, 2021
The New Late-Night
New YouTube talk shows that Millennials and Gen Zs are tuning into. Read the article here.
Oct 5, 2020
Why Millennials Aren’t Watching Your Streamed Worship Services
Barna data gathered in late May 2020 show that as one in three practicing Christians stopped streaming church during the early months of the pandemic, this digital dropout was led by practicing Christian Millennials; fully half (50%) were not tuning in to online worship services at the time. View a video from Barna about this research here.
Jul 24, 2019
Gen Z, Millennials Unhappy With Social Media’s Impact On Their Lives
Having come of age in a world in which virtual “likes” determine personal worth, more than half of Gen Z and Millennials admit to daydreaming about life without social media. Read the article here.
Jun 28, 2019
Game On: Video Games Are A Staple Among Millennials’ Media Diets
Millennials were the first generation to grow up with widespread access to video games, and they’re just as active gamers as they were when they were growing up—if not more so. Read the research here.
Jan 30, 2019
YouTube, Instagram Among Most Popular Social Video Platforms For Gen Z, Millennials
Where do millennials and Gen Z get their social video content? Increasingly, it is on YouTube or Instagram. Read the article here.
Oct 29, 2018
Millennial Parents: TV Becomes The ‘Good Screen’
As millennials become parents, the family dynamic is completely shifting again. Read the article here.
Aug 13, 2018
Over Half Of Millennials Say They Waste Too Much Time On Smartphones
According to new data from YouGov Omnibus, more than a third of Americans say they couldn’t go more than a few hours without their smartphones. Read the article here.
Jan 19, 2018
Cutting-Edge Content From Digital Publishers Keeps Millennials Coming Back For More
The growth of digital content, both text and video, has transformed the way people engage with media—whether that’s getting breaking news, watching game highlights, checking out the latest fashion trends or figuring out what’s for dinner. Read the article here.
Aug 17, 2017
Instagram, Snapchat Duel For Millennial Attention
New study finds similar reach and usage. Read the article here.