Research + News | Topic: Millennials

Gen Z, Millennials Unhappy With Social Media’s Impact On Their Lives

Having come of age in a world in which virtual “likes” determine personal worth, more than half of Gen Z and Millennials admit to daydreaming about life without social media. Read the article here.

Game On: Video Games Are A Staple Among Millennials’ Media Diets

Millennials were the first generation to grow up with widespread access to video games, and they’re just as active gamers as they were when they were growing up—if not more so. Read the research here.

YouTube, Instagram Among Most Popular Social Video Platforms For Gen Z, Millennials

Where do millennials and Gen Z get their social video content? Increasingly, it is on YouTube or Instagram. Read the article here.

Millennial Parents: TV Becomes The ‘Good Screen’

As millennials become parents, the family dynamic is completely shifting again. Read the article here.

Over Half Of Millennials Say They Waste Too Much Time On Smartphones

According to new data from YouGov Omnibus, more than a third of Americans say they couldn’t go more than a few hours without their smartphones. Read the article here.

Cutting-Edge Content From Digital Publishers Keeps Millennials Coming Back For More

The growth of digital content, both text and video, has transformed the way people engage with media—whether that’s getting breaking news, watching game highlights, checking out the latest fashion trends or figuring out what’s for dinner. Read the article here.

Instagram, Snapchat Duel For Millennial Attention

New study finds similar reach and usage. Read the article here.

Over 1/3 Of Millennials In Relationships Spy On Partners’ Digital Correspondence

Devices—and their contents—are a new path to breakups. Read the report here.

Have Media Habits Changed Among Millennials And Teens?

Gen Z is shifting away from blogs and publisher sites. Read the research here.

Young Millennials Are All About Snapchat

But they like Facebook and Instagram too. Read the article here.