Research + News | Topic: Millennials
Aug 13, 2018
Over Half Of Millennials Say They Waste Too Much Time On Smartphones
According to new data from YouGov Omnibus, more than a third of Americans say they couldn’t go more than a few hours without their smartphones. Read the article here.
Jan 19, 2018
Cutting-Edge Content From Digital Publishers Keeps Millennials Coming Back For More
The growth of digital content, both text and video, has transformed the way people engage with media—whether that’s getting breaking news, watching game highlights, checking out the latest fashion trends or figuring out what’s for dinner. Read the article here.
Aug 17, 2017
Instagram, Snapchat Duel For Millennial Attention
New study finds similar reach and usage. Read the article here.
Jul 27, 2017
Over 1/3 Of Millennials In Relationships Spy On Partners’ Digital Correspondence
Devices—and their contents—are a new path to breakups. Read the report here.
Jun 19, 2017
Have Media Habits Changed Among Millennials And Teens?
Gen Z is shifting away from blogs and publisher sites. Read the research here.
May 9, 2017
Young Millennials Are All About Snapchat
But they like Facebook and Instagram too. Read the article here.
May 4, 2017
Teens, College Students Favor Snapchat While Gen Z Spends Up To 11 Hours Per Day On Social
It may come as no surprise that Snapchat and Instagram have a solid lead over Facebook when it comes to the frequency that high school and college students use the social media channels, with young Snapchat users checking in at a rate of up to six times per day or more. Read the article here.
Feb 15, 2017
Millennials Eclipse Teens As Worst Drivers On The Road, AAA Study Finds
Rookie teenage drivers have long been seen as the worst motorists on the road, but now there’s evidence that their older cousins – millennials – may be the most reckless people behind the wheel.
Read the article here.
Oct 6, 2016
Millennials Would Rather Delete Their Main Calling App Than Snapchat
Millennials hate calling on the phone so much that they’d rather delete their main phone app altogether than lose Snapchat. Read the article here.
Sep 6, 2016
Smartphones Are Especially Essential for Millennial Mothers
A look at some common characteristics of millennial moms and how they are using digital, mobile and social media. Read the interview here.