Research + News | Topic: Millennials
Jun 28, 2019
Game On: Video Games Are A Staple Among Millennials’ Media Diets
Millennials were the first generation to grow up with widespread access to video games, and they’re just as active gamers as they were when they were growing up—if not more so. Read the research here.
Jan 30, 2019
YouTube, Instagram Among Most Popular Social Video Platforms For Gen Z, Millennials
Where do millennials and Gen Z get their social video content? Increasingly, it is on YouTube or Instagram. Read the article here.
Oct 29, 2018
Millennial Parents: TV Becomes The ‘Good Screen’
As millennials become parents, the family dynamic is completely shifting again. Read the article here.
Aug 13, 2018
Over Half Of Millennials Say They Waste Too Much Time On Smartphones
According to new data from YouGov Omnibus, more than a third of Americans say they couldn’t go more than a few hours without their smartphones. Read the article here.
Jan 19, 2018
Cutting-Edge Content From Digital Publishers Keeps Millennials Coming Back For More
The growth of digital content, both text and video, has transformed the way people engage with media—whether that’s getting breaking news, watching game highlights, checking out the latest fashion trends or figuring out what’s for dinner. Read the article here.
Aug 17, 2017
Instagram, Snapchat Duel For Millennial Attention
New study finds similar reach and usage. Read the article here.
Jul 27, 2017
Over 1/3 Of Millennials In Relationships Spy On Partners’ Digital Correspondence
Devices—and their contents—are a new path to breakups. Read the report here.
Jun 19, 2017
Have Media Habits Changed Among Millennials And Teens?
Gen Z is shifting away from blogs and publisher sites. Read the research here.
May 9, 2017
Young Millennials Are All About Snapchat
But they like Facebook and Instagram too. Read the article here.
May 4, 2017
Teens, College Students Favor Snapchat While Gen Z Spends Up To 11 Hours Per Day On Social
It may come as no surprise that Snapchat and Instagram have a solid lead over Facebook when it comes to the frequency that high school and college students use the social media channels, with young Snapchat users checking in at a rate of up to six times per day or more. Read the article here.