Research + News | Topic: Millennials

Millennial Parents: TV Becomes The ‘Good Screen’

As millennials become parents, the family dynamic is completely shifting again. Read the article here.

Over Half Of Millennials Say They Waste Too Much Time On Smartphones

According to new data from YouGov Omnibus, more than a third of Americans say they couldn’t go more than a few hours without their smartphones. Read the article here.

Cutting-Edge Content From Digital Publishers Keeps Millennials Coming Back For More

The growth of digital content, both text and video, has transformed the way people engage with media—whether that’s getting breaking news, watching game highlights, checking out the latest fashion trends or figuring out what’s for dinner. Read the article here.

Instagram, Snapchat Duel For Millennial Attention

New study finds similar reach and usage. Read the article here.

Over 1/3 Of Millennials In Relationships Spy On Partners’ Digital Correspondence

Devices—and their contents—are a new path to breakups. Read the report here.

Have Media Habits Changed Among Millennials And Teens?

Gen Z is shifting away from blogs and publisher sites. Read the research here.

Young Millennials Are All About Snapchat

But they like Facebook and Instagram too. Read the article here.

Teens, College Students Favor Snapchat While Gen Z Spends Up To 11 Hours Per Day On Social

It may come as no surprise that Snapchat and Instagram have a solid lead over Facebook when it comes to the frequency that high school and college students use the social media channels, with young Snapchat users checking in at a rate of up to six times per day or more. Read the article here.

Millennials Eclipse Teens As Worst Drivers On The Road, AAA Study Finds

Rookie teenage drivers have long been seen as the worst motorists on the road, but now there’s evidence that their older cousins – millennials – may be the most reckless people behind the wheel.

Read the article here.

Millennials Would Rather Delete Their Main Calling App Than Snapchat

Millennials hate calling on the phone so much that they’d rather delete their main phone app altogether than lose Snapchat. Read the article here.