Research + News | Topic: Gamification

Pro Sports Leagues Are Chasing Gen Z Where It Plays

For Creators, Everything Is For Sale

Creators are using online platforms to earn money by auctioning off, or taking polls, for what activities they should do next. Read the article here.

Makers Of ‘Kid’s First Virtual World’ Animal Jam Targets Gen Z Teens With Fer.al Debut

The company behind the popular kids’ title, Animal Jam, is launching a new game, Fer.al, which builds on Animal Jam’s legacy while catering to a slightly older crowd of Gen Z teens. Read the article here.

Why The US Military’s Engagement With Gen Z On Twitch Is Increasingly Under Scrutiny

The United States military needs to attract Gen Z, the oldest of whom are now in their late teens and early 20s, so members of the Army and Navy have been meeting their target audience where they live: The video game livestreaming platform Twitch. Read the article here.

What If Instead Of Taking The SAT You Got To Play A Video Game?

L.A.-based startup Imbellus plans to upset the SAT and ACT’s monopoly with a test it says accurately gauges critical thinking. Read the article here.

Blizzard Entertainment Creating NFL-Like League For Overwatch

Blizzard Entertainment announced the creation of the Overwatch League, an “ecosystem” for professional competition among the best of the best in the team-based shooter game that only launched in May but already has more than 20 million users worldwide.

Read the article here.

‘Pokemon Go’ Players Fall Off 90-Foot Ocean Bluff

Two men apparently trying to collect “Pokémon Go” virtual characters on their smartphones were rescued after falling off a bluff in Encinitas Wednesday afternoon, authorities said. Read the full article here.

‘Pokemon Go’ Takes World By Storm, But Sparks Controversy

“Pokemon Go” has become a phenomenon since its launch last week, although the location-based Nintendo game is sparking controversy. Read the article here.

Gaming Can Give Troubled Teens Another Shot at Learning

Students who get turned off by education can struggle to see the point of schools, but one project is showing how gaming can give troubled teens another shot at learning. Read the article here.

Generations Y & Z Seek Anonymity Online

Young people have grown up documenting their every move on the Web, however heightened concerns regarding privacy are prompting them to reconsider. Read the full article here.