Research + News | Topic: Gamification
Jan 14, 2022
Pro Sports Leagues Are Chasing Gen Z Where It Plays
Here’s what sports marketers are doing to win back a lost generation and save the future of fandom. Read the article here.
Mar 18, 2021
For Creators, Everything Is For Sale
Creators are using online platforms to earn money by auctioning off, or taking polls, for what activities they should do next. Read the article here.
Mar 8, 2021
Makers Of ‘Kid’s First Virtual World’ Animal Jam Targets Gen Z Teens With Fer.al Debut
The company behind the popular kids’ title, Animal Jam, is launching a new game, Fer.al, which builds on Animal Jam’s legacy while catering to a slightly older crowd of Gen Z teens. Read the article here.
Aug 19, 2020
Why The US Military’s Engagement With Gen Z On Twitch Is Increasingly Under Scrutiny
The United States military needs to attract Gen Z, the oldest of whom are now in their late teens and early 20s, so members of the Army and Navy have been meeting their target audience where they live: The video game livestreaming platform Twitch. Read the article here.
Mar 28, 2019
What If Instead Of Taking The SAT You Got To Play A Video Game?
L.A.-based startup Imbellus plans to upset the SAT and ACT’s monopoly with a test it says accurately gauges critical thinking. Read the article here.
Nov 9, 2016
Blizzard Entertainment Creating NFL-Like League For Overwatch
Blizzard Entertainment announced the creation of the Overwatch League, an “ecosystem” for professional competition among the best of the best in the team-based shooter game that only launched in May but already has more than 20 million users worldwide.
Read the article here.
Jul 15, 2016
‘Pokemon Go’ Players Fall Off 90-Foot Ocean Bluff
Two men apparently trying to collect “Pokémon Go” virtual characters on their smartphones were rescued after falling off a bluff in Encinitas Wednesday afternoon, authorities said. Read the full article here.
Jul 13, 2016
‘Pokemon Go’ Takes World By Storm, But Sparks Controversy
“Pokemon Go” has become a phenomenon since its launch last week, although the location-based Nintendo game is sparking controversy. Read the article here.
Feb 19, 2015
Gaming Can Give Troubled Teens Another Shot at Learning
Students who get turned off by education can struggle to see the point of schools, but one project is showing how gaming can give troubled teens another shot at learning. Read the article here.
Mar 4, 2014
Generations Y & Z Seek Anonymity Online
Young people have grown up documenting their every move on the Web, however heightened concerns regarding privacy are prompting them to reconsider. Read the full article here.