Research + News | Topic: Sports
Jan 14, 2022
Pro Sports Leagues Are Chasing Gen Z Where It Plays
Here’s what sports marketers are doing to win back a lost generation and save the future of fandom. Read the article here.
Dec 20, 2021
The E-Sports Generation – Step Aside, Lebron And Dak, And Make Room For Banjo And Kazooie
Kids were already drifting away from traditional sports before the pandemic, with ramifications for the entire sports industry. The trend has accelerated in the pandemic. Read the article here.
Jun 1, 2020
In The U.S., People Are Switching To Digital For Live Sports Viewing
Sports are on hold in the US due to the coronavirus pandemic, but digital live sports viewership will still rise more than 14% this year thanks to continued organic growth and accelerated cord-cutting. Read the article here.
Apr 7, 2020
Check out the latest update on sports in the era of covid-19. Read the article here.
Apr 9, 2019
‘They’re Amazingly Isolated’: Is Social Media Making NBA Players Miserable?
NBA commissioner says many of the stars he meets are unhappy. The criticism they face on Twitter and Instagram could be to blame. Read the article here.
Jun 6, 2018
Coaches: Youth Sports, Social Media, Parents Have Changed The Job
The impact of social media, and the role parents play in their children’s lives, has drastically altered the job of youth coaches. Read the article here.