Research + News | Topic: Social Networking

Gen Z Social Usage Rising As Their Parents Start To Log Off

Two-thirds of the US population will use social networks on a monthly basis in 2022, with the largest influx of new users coming from Gen Z. Read the article here.

Teens Are Addicted To Socializing, Not Screens

Screenagers in the time of coronavirus. Read the article here.

How Social Media Affects The Mental Health Of Teenagers

Research has found that social media use can affect self-esteem, and make typical teenage pressure and bullying worse, but it can also connect isolated teens and help them find supportive networks. Read the article here.

TikTok’s Year in Review: How the App Transformed Social Networking in 2019

The rise of short video-app TikTok in 2019 is a sure sign that what defines a social network will be very different in 2020. Read the article here.

The Dark Psychology Of Social Networks

Why it feels like everything is going haywire. Read the article here.

R/Teenagers: The Subreddit Where Teens Share Memes, Vent & Ask For Advice

r/teenagers is a subreddit created by teenagers for teenagers as a place to share memes, vent about school, and share about the experience of being a teen. Read the article here.

For Teens, Romances Where The Couple Never Meets Are Now Normal

A generation that lives online is redefining dating; ‘We only met for 20 minutes and that was the first and last time we ever saw each other.’ Read the article here.

How Social Networks Are Recruiting Teenage Extremists

The internet is a dangerous place for a lonely teen to be. Read the article here.

Snapchat’s Place In The Social Matrix

In the latest episode of “Behind the Numbers,” analyst Debra Aho Williamson talks about the underlying reasons internet users pick different social networks, and how Snapchat fits in, both in the US and around the world. Listen to the eMarketer podcast here.

Teens Post Online Content To Appear Interesting, Popular And Attractive

Teens work very hard to create a favorable online image through careful selection of which photos, activities and links to post on Facebook and Instagram, according to a recent study from the University of California, Irvine. Read the article here.