Research + News | Topic: Twitch

Why The US Military’s Engagement With Gen Z On Twitch Is Increasingly Under Scrutiny

The United States military needs to attract Gen Z, the oldest of whom are now in their late teens and early 20s, so members of the Army and Navy have been meeting their target audience where they live: The video game livestreaming platform Twitch. Read the article here.

Amazon Rebrands Twitch Prime To Prime Gaming As Part Of Video Game Perk For Prime Members

Amazon rebranded a video game-related benefit for Prime members on Monday, renaming Twitch Prime to Prime Gaming. Read the article here.

Top 10 Most Watched Streamers On Twitch In July

Streamers are ranked by total number of hours watched. Read the rankings here.

The US Military Is Using Online Gaming To Recruit Teens

Gamers with the Army, Navy, and Air Force are spending hours on Twitch with children as young as 13. Read the article here.

Facebook Is Launching A Dedicated Gaming App To Take On Twitch, YouTube

Twitch and YouTube don’t have much competition when it comes to streaming platforms for the gaming community, but Facebook wants to change that with a new dedicated mobile gaming app. Read the article here.

Video Games Now Unlikely Social Media Success Story

Video game players have been stereotypically depicted as loners — but during the current pandemic, video games are evolving into a  solid social media force. Read the article here.

Is Pro Video Game Streamer The Most Coronavirus-Proof Job In The World?

Pro video game streamers are used to spending their days in isolation. And a huge new audience is at home to watch them play. Read the article here.

Twitch Poised To Top 40 Million Users, Especially Younger Ones

Online gaming community content publisher Twitch is poised to top 40 million U.S. users, according to new estimates released this morning by eMarketer. Read the article here.

Ahead Of The Game: The Gaming Streamer Wars Are Heating Up

Companies are cashing in on this top passionate point among today’s youth, sealing deals and inking partnerships that they hope will capture the attention of today’s young gamers. Read the article here.

Gaming’s Biggest Names Are Ditching Twitch For $10 Million Contracts

The gaming defections also highlight the growing challenge that Twitch, which Amazon bought for nearly $1 billion more than five years ago, faces in an increasingly competitive market filled with other tech-backed rivals. Read the article here.