Research + News | Topic: Twitch
Jan 14, 2022
Pro Sports Leagues Are Chasing Gen Z Where It Plays
Here’s what sports marketers are doing to win back a lost generation and save the future of fandom. Read the article here.
Jul 21, 2021
The Top 10 Twitch Streamers And Games Of 2021 So Far
Twitch is more popular than ever, sustaining and growing its audiences even after a circumstantial, COVID-inspired spike in viewership during 2020. Read the article here.
Aug 19, 2020
Why The US Military’s Engagement With Gen Z On Twitch Is Increasingly Under Scrutiny
The United States military needs to attract Gen Z, the oldest of whom are now in their late teens and early 20s, so members of the Army and Navy have been meeting their target audience where they live: The video game livestreaming platform Twitch. Read the article here.
Aug 12, 2020
Amazon Rebrands Twitch Prime To Prime Gaming As Part Of Video Game Perk For Prime Members
Amazon rebranded a video game-related benefit for Prime members on Monday, renaming Twitch Prime to Prime Gaming. Read the article here.
Aug 3, 2020
Top 10 Most Watched Streamers On Twitch In July
Streamers are ranked by total number of hours watched. Read the rankings here.
Jul 15, 2020
The US Military Is Using Online Gaming To Recruit Teens
Gamers with the Army, Navy, and Air Force are spending hours on Twitch with children as young as 13. Read the article here.
Apr 21, 2020
Facebook Is Launching A Dedicated Gaming App To Take On Twitch, YouTube
Twitch and YouTube don’t have much competition when it comes to streaming platforms for the gaming community, but Facebook wants to change that with a new dedicated mobile gaming app. Read the article here.
Apr 13, 2020
Video Games Now Unlikely Social Media Success Story
Video game players have been stereotypically depicted as loners — but during the current pandemic, video games are evolving into a solid social media force. Read the article here.
Apr 9, 2020
Is Pro Video Game Streamer The Most Coronavirus-Proof Job In The World?
Pro video game streamers are used to spending their days in isolation. And a huge new audience is at home to watch them play. Read the article here.
Feb 20, 2020
Twitch Poised To Top 40 Million Users, Especially Younger Ones
Online gaming community content publisher Twitch is poised to top 40 million U.S. users, according to new estimates released this morning by eMarketer. Read the article here.