Research + News | Topic: TikTok

Pro Sports Leagues Are Chasing Gen Z Where It Plays

Here’s what sports marketers are doing to win back a lost generation and save the future of fandom. Read the article here.

TikTok Made Them Famous. Figuring Out What’s Next Is Tough

In 2021, the app’s biggest stars — Charli and Dixie D’Amelio, Noah Beck, Addison Rae and others — leapt from the phone screen to other platforms in the pop culture universe, with mixed results. Read the article here.

TikTok Content May Be Promoting An Unhealthy Standard Of Living For Adolescents

Eating disorders among teenagers have been linked more recently to TikTok, as users post content daily consisting of what they eat in a day or the methods they use to lose weight, especially within the first year of the COVID-19 pandemic. Read the article here.

How TikTok Reads Your Mind

A New York Times columnist obtained an internal company document that offers a new level of detail about how the algorithm works. Read the article here.

A Look At Gen Z’s Preferred Social Platforms

The social networks with the most monthly Gen Z users are Snapchat (42.0 million), TikTok (37.3 million), and Instagram (33.3 million). Read the article here.

Missing Teen, 16, Found After Using TikTok Hand Sign Alerting She Was In Danger

Authorities were able to find a missing 16-year-old girl after she caught the attention of a driver by using hand gestures popularized on the social media platform TikTok. Read the article here.

Teen Girls Are Developing Tics. Doctors Say TikTok Could Be A Factor

When teens started turning up in doctors’ offices with sudden, severe physical tics, specialists suspected social media: The girls had been watching Tourette syndrome TikTok videos. Read the article here.

‘It Spreads Like A Disease’: How Pro-Eating-Disorder Videos Reach Teens On TikTok

Although the platform bans content promoting dangerous weight loss, hashtags such as #skinnycheck can still be found. Read the article here.

Ever Heard Of The Blackout Challenge? How Social Media Is Changing Peer Pressure And What To Do About It

Today, peer pressure is at an all-time high, and it’s a different ballgame. Read the blog post from Tim Elmore of Growing Leaders here.

TikTok Tops 1 Billion Users As Social Media App’s Growth Surges

More than one billion people around the world now use TikTok, according to an announcement Monday from the app. Read the article here.