Jan 14, 2022
Pro Sports Leagues Are Chasing Gen Z Where It Plays
Here’s what sports marketers are doing to win back a lost generation and save the future of fandom. Read the article here.
Research + News | Topic: TikTok
Jan 12, 2022
TikTok Made Them Famous. Figuring Out What’s Next Is Tough
In 2021, the app’s biggest stars — Charli and Dixie D’Amelio, Noah Beck, Addison Rae and others — leapt from the phone screen to other platforms in the pop culture universe, with mixed results. Read the article here.
Jan 6, 2022
TikTok Content May Be Promoting An Unhealthy Standard Of Living For Adolescents
Eating disorders among teenagers have been linked more recently to TikTok, as users post content daily consisting of what they eat in a day or the methods they use to lose weight, especially within the first year of the COVID-19 pandemic. Read the article here.
Dec 8, 2021
How TikTok Reads Your Mind
A New York Times columnist obtained an internal company document that offers a new level of detail about how the algorithm works. Read the article here.
Nov 30, 2021
A Look At Gen Z’s Preferred Social Platforms
The social networks with the most monthly Gen Z users are Snapchat (42.0 million), TikTok (37.3 million), and Instagram (33.3 million). Read the article here.
Nov 8, 2021
Missing Teen, 16, Found After Using TikTok Hand Sign Alerting She Was In Danger
Authorities were able to find a missing 16-year-old girl after she caught the attention of a driver by using hand gestures popularized on the social media platform TikTok. Read the article here.
Oct 18, 2021
Teen Girls Are Developing Tics. Doctors Say TikTok Could Be A Factor
When teens started turning up in doctors’ offices with sudden, severe physical tics, specialists suspected social media: The girls had been watching Tourette syndrome TikTok videos. Read the article here.
Oct 18, 2021
‘It Spreads Like A Disease’: How Pro-Eating-Disorder Videos Reach Teens On TikTok
Although the platform bans content promoting dangerous weight loss, hashtags such as #skinnycheck can still be found. Read the article here.
Oct 5, 2021
Ever Heard Of The Blackout Challenge? How Social Media Is Changing Peer Pressure And What To Do About It
Today, peer pressure is at an all-time high, and it’s a different ballgame. Read the blog post from Tim Elmore of Growing Leaders here.
Sep 30, 2021
TikTok Tops 1 Billion Users As Social Media App’s Growth Surges
More than one billion people around the world now use TikTok, according to an announcement Monday from the app. Read the article here.