Research + News | Topic: TikTok

How Gen Z Is Using The Secret Code ‘I Had Pasta Tonight’ As A Cry For Help On Social Media When Depressed Or Suicidal

TikTok users are using secret codes in their videos and captions to convey they are struggling with depression and possibly contemplating suicide. Read the article here.

Delayed Moves, Poolside Videos And Postmates Spon: The State Of TikTok Collab Houses

Gen Z influencers are settling into life in a shuttered Los Angeles. Read the article here.

Kids Now Spend Nearly As Much Time Watching TikTok As YouTube In US, UK And Spain

Kids ages four to 15 now spend an average of 85 minutes per day watching YouTube videos, compared with 80 minutes per day spent on TikTok. Read the article here.

A New TikTok Clone Hit The Top Of The App Store By Paying Users To Watch Videos

TikTok has a new competitor: Zynn, a nearly button-for-button clone of TikTok that differentiates itself with one key twist — it pays users to sign up, watch videos, and convince others to follow suit. Read the article here.

TikTok Is Breeding A New Batch Of Child Stars. Psychologists Say What Comes Next Won’t Be Pretty

Psychologists warn that outsized social media fame may pose longterm problems for the kids who have become celebrities online. Read the article here.

U.S. Consumers Are Flocking To TikTok

The short-video app added 12 million unique visitors in March, up nearly 50% since January. Read the article here.

Hair Tinsel Is Back Thanks To Gen Z Teens And TikTok

Gen Z teens are bringing back all the trends you thought you’d never see again. Read the article here.

TikTok Adds Family Pairing Feature To Give Parents More Controls Over Teens’ Accounts

Time spent on the app each day can be set, and direct messages can be restricted or turned off. Read the article here.

TikTok Takeover

Check out these TikTok trends in an era of quarantine. Read the article here.

Under Lockdown, U.S. Teens Turn To TikTok For Life Hacks, Laughs

Millions of U.S. teenagers shut up in their homes and receiving their education online are turning for morale support and comic relief to each other – via immensely popular video sharing apps like TikTok. Read the article here.