Research + News | Topic: Video

In Online Videos, American Teens Know What They Like

Being funny (52%), having an interesting topic (46%), and being short in length (43%) are important. Read the article here.

Gen Z, Millennials Have Higher Tolerance For TV Ads

Contrary to some common perceptions about advertising, a Deloitte study says younger TV viewers actually have a higher tolerance for advertising — especially for streaming services. Read the article here.

Online Videos Keep American Teens Learning, Laughing, And Entertained

Ever wonder what teens do on their phones all day? Read the article here.

Millennials Play More Video Games, Watch ‘Game Video Content’

Nielsen’s SuperData unit, its video gaming research business, says millennials ages 22 to 30 watch almost six hours a week of game video content, on such platforms as YouTube or the video-gaming centric platform Twitch. Read the article here.

Move Over Tide Pods: There’s A New ‘Shell On’ Teen Challenge In Town

Teenagers are eating banana peels, candy wrappers and more in a new viral competition dubbed the “shell on challenge.” Read the article here.

What’s Up With The Bizarre, Explicit Videos Infiltrating “Kid-Friendly” YouTube Channels?

While YouTube’s popularity doesn’t seem to be going anywhere any time soon, a recent phenomenon is making many people question the safety of this giant video platform, especially for kids. Read the article here.

Parents’ Ultimate Guide To TikTok

Is TikTok safe? How does it work? And can I do a duet with my kid? Everything you need to know about this popular musical singing and sharing app. Read the breakdown from Common Sense Media here.

YouTube, Instagram Among Most Popular Social Video Platforms For Gen Z, Millennials

Where do millennials and Gen Z get their social video content? Increasingly, it is on YouTube or Instagram. Read the article here.

Teens Turning Off Cable In Favor Of YouTube

Teens are embracing streaming video — in particular Google’s YouTube platform — and are increasingly spurning linear pay TV services, according to Piper Jaffray’s 2018 “Taking Stock With Teens” survey. Read the article here.

BTS Set 24-Hour YouTube Debut Record With ‘Idol’

BTS extend their global victory lap once more, as their latest single “IDOL” has dethroned Taylor Swift to earn the highest 24-hour music video debut in YouTube history. Read the article and view the top 10 list here.