Research + News | Topic: Marketing

Is YouTube Turning Kids Into Budding Shoppers?

Kids and teens hold a lot of spending power that’s extending into households. Read the article here.

For Gen Z-ers, YouTube Algorithm ‘Gets Me’

Algorithms designed by social and streaming platforms have been working hard in the background to learn user behavior and serve up new content specifically catered to each individual’s specific interests. Read the article here.

TikTok Is Reshaping The Ways Brands Market To Youth

Brands such as E.L.F., Chipotle, and KIND are using TikTok as a marketing platform. Read the article here.

TikTok’s Year in Review: How the App Transformed Social Networking in 2019

The rise of short video-app TikTok in 2019 is a sure sign that what defines a social network will be very different in 2020. Read the article here.

YouTube To Impose New Restrictions On Ads Surrounding Children’s Videos

Google will impose some new restrictions on ads surrounding child-oriented videos that appear on the main YouTube.com site, but will continue to allow influencer marketing and product placement on the site, the company recently told a lawmaker. Read the article here.

Teens Overwhelmingly Engage With Junk Food On Social Media Because There’s No Kale TikTok

While teens are using social networking platforms, they are exposed to marketing from food brands. Read the article here.

Gen Z, Millennials Have Higher Tolerance For TV Ads

Contrary to some common perceptions about advertising, a Deloitte study says younger TV viewers actually have a higher tolerance for advertising — especially for streaming services. Read the article here.

Game-Fluencers

Esports streamers with millions of generation Z fans are the next frontier for brands. Read the article here.

‘Influencers’ On Social Media: A New Low In Marketing History?

What makes an effective influencer is “mass popularity and a continual personal narrative — where they party, who they date, where they shop. It’s all just part of the fantasy lifestyles that regular people want to live.” Read the rest of the article here.

Kraft Heinz’s Devour Advertises On Pornhub As Part of Super Bowl Campaign

At a time when many marketers obsess about appearing only in uncontroversial “brand-safe” environments, Kraft Heinz Co.’s Devour frozen food brand ran ads on pornography website Pornhub on Monday, part of a campaign built around a Super Bowl commercial with a food porn theme. Read the article here.