Research + News | Topic: Marketing

Advocacy Groups Urge FTC To Be Tougher On Google With Protecting Kids Privacy On Apps

The Campaign for a Commercial-Free Childhood (CCFC) and the Center for Digital Democracy (CDD) said they plan to file a complaint with the FTC Wednesday asking regulators to investigate how the Google Play Store promotes apps for kids. Read the article here.

TikTok Is Being Used By Vape Sellers Marketing To Teens

Sellers are offering flavored disposable vapes, parent-proof ‘discreet’ packaging, no ID checks. Read the article here.

Insider Created A TikTok Account And Set The Age At 14 To Test How Long Before A Plastic Surgeon’s Promotional Video Appeared. It Only Took 8 Minutes.

Videos promoting rhinoplasty are appearing on the For You Page of teenagers as young as 14. Read the article here.

YouTube ‘Kidfluencers’ Exposing Children To ‘Staggering’ Amounts Of Junk Food Ads

Researchers found that almost half of the clips looked at on the video site‚Äôs “wildly popular” channels featuring child stars promoted unhealthy food and drinks. Read the article here.

‘The Social Dilemma’ And The Big Dilemma

The film examines how tech giants like Google, Facebook, Twitter, and others are able to bend our will toward company profit by perfectly curating our online experience. Read the article here.

YouTube Hit With UK Class Action Style Suit Seeking $3BN+ For ‘Unlawful’ Use Of Kids’ Data

The latest representative action, filed against Google-owned YouTube, accuses the platform of routinely breaking U.K. and European data protection laws by unlawfully targeting up to five million under-13-year-olds with addictive programming and harvesting their data for advertisers. Read the article here.

Why The US Military’s Engagement With Gen Z On Twitch Is Increasingly Under Scrutiny

The United States military needs to attract Gen Z, the oldest of whom are now in their late teens and early 20s, so members of the Army and Navy have been meeting their target audience where they live: The video game livestreaming platform Twitch. Read the article here.

Study Finds Parents Alarmed By Ads Their Kids See On YouTube

More than two-thirds of American parents say they are concerned about the things advertised to their children YouTube. Read the article here.

The US Military Is Using Online Gaming To Recruit Teens

Gamers with the Army, Navy, and Air Force are spending hours on Twitch with children as young as 13. Read the article here.

Is YouTube Turning Kids Into Budding Shoppers?

Kids and teens hold a lot of spending power that’s extending into households. Read the article here.