Research + News | Topic: Marketing
Sep 28, 2020
‘The Social Dilemma’ And The Big Dilemma
The film examines how tech giants like Google, Facebook, Twitter, and others are able to bend our will toward company profit by perfectly curating our online experience. Read the article here.
Sep 16, 2020
YouTube Hit With UK Class Action Style Suit Seeking $3BN+ For ‘Unlawful’ Use Of Kids’ Data
The latest representative action, filed against Google-owned YouTube, accuses the platform of routinely breaking U.K. and European data protection laws by unlawfully targeting up to five million under-13-year-olds with addictive programming and harvesting their data for advertisers. Read the article here.
Aug 19, 2020
Why The US Military’s Engagement With Gen Z On Twitch Is Increasingly Under Scrutiny
The United States military needs to attract Gen Z, the oldest of whom are now in their late teens and early 20s, so members of the Army and Navy have been meeting their target audience where they live: The video game livestreaming platform Twitch. Read the article here.
Jul 31, 2020
Study Finds Parents Alarmed By Ads Their Kids See On YouTube
More than two-thirds of American parents say they are concerned about the things advertised to their children YouTube. Read the article here.
Jul 15, 2020
The US Military Is Using Online Gaming To Recruit Teens
Gamers with the Army, Navy, and Air Force are spending hours on Twitch with children as young as 13. Read the article here.
Feb 21, 2020
Is YouTube Turning Kids Into Budding Shoppers?
Kids and teens hold a lot of spending power that’s extending into households. Read the article here.
Feb 5, 2020
For Gen Z-ers, YouTube Algorithm ‘Gets Me’
Algorithms designed by social and streaming platforms have been working hard in the background to learn user behavior and serve up new content specifically catered to each individual’s specific interests. Read the article here.
Jan 28, 2020
TikTok Is Reshaping The Ways Brands Market To Youth
Brands such as E.L.F., Chipotle, and KIND are using TikTok as a marketing platform. Read the article here.
Jan 3, 2020
TikTok’s Year in Review: How the App Transformed Social Networking in 2019
The rise of short video-app TikTok in 2019 is a sure sign that what defines a social network will be very different in 2020. Read the article here.
Dec 20, 2019
YouTube To Impose New Restrictions On Ads Surrounding Children’s Videos
Google will impose some new restrictions on ads surrounding child-oriented videos that appear on the main YouTube.com site, but will continue to allow influencer marketing and product placement on the site, the company recently told a lawmaker. Read the article here.