Research + News | Topic: Marketing

TikTok Made Me Buy It

The video app is causing products to blow up — and flame out — faster than ever. Read the article here.

A Pro E-Sports Team Is Getting $210 Million To Change Its Name

The deal between TSM, which fields competitive video game teams, and the Hong Kong-based FTX exchange, rivals the kinds of deals top sports franchises land to name arenas and stadiums. Read the article here.

US Influencers Make The Most Income Through Brand Collaborations

Nearly 70% of US influencers said brand collaborations are their No. 1 revenue stream. Read the article here.

TikTok Ranks High For Driving Female Gen Z Purchases

Recommendations from family/friends and TikTok videos are among the top drivers of product purchases among Gen Z females, according to the 2021 IRI Gen Z survey. Read the article here.

Facebook Allows Drug Ads To Target Teens, Activists Say

The social network has rules about what can be shown to minors. The Tech Transparency Project found that they aren’t being enforced. Read the article here.

Advocacy Groups Urge FTC To Be Tougher On Google With Protecting Kids Privacy On Apps

The Campaign for a Commercial-Free Childhood (CCFC) and the Center for Digital Democracy (CDD) said they plan to file a complaint with the FTC Wednesday asking regulators to investigate how the Google Play Store promotes apps for kids. Read the article here.

TikTok Is Being Used By Vape Sellers Marketing To Teens

Sellers are offering flavored disposable vapes, parent-proof ‘discreet’ packaging, no ID checks. Read the article here.

Insider Created A TikTok Account And Set The Age At 14 To Test How Long Before A Plastic Surgeon’s Promotional Video Appeared. It Only Took 8 Minutes.

Videos promoting rhinoplasty are appearing on the For You Page of teenagers as young as 14. Read the article here.

YouTube ‘Kidfluencers’ Exposing Children To ‘Staggering’ Amounts Of Junk Food Ads

Researchers found that almost half of the clips looked at on the video site’s “wildly popular” channels featuring child stars promoted unhealthy food and drinks. Read the article here.

‘The Social Dilemma’ And The Big Dilemma

The film examines how tech giants like Google, Facebook, Twitter, and others are able to bend our will toward company profit by perfectly curating our online experience. Read the article here.