Research + News | Topic: Marketing
Jul 21, 2021
TikTok Made Me Buy It
The video app is causing products to blow up — and flame out — faster than ever. Read the article here.
Jun 7, 2021
A Pro E-Sports Team Is Getting $210 Million To Change Its Name
The deal between TSM, which fields competitive video game teams, and the Hong Kong-based FTX exchange, rivals the kinds of deals top sports franchises land to name arenas and stadiums. Read the article here.
Jun 7, 2021
US Influencers Make The Most Income Through Brand Collaborations
Nearly 70% of US influencers said brand collaborations are their No. 1 revenue stream. Read the article here.
May 28, 2021
TikTok Ranks High For Driving Female Gen Z Purchases
Recommendations from family/friends and TikTok videos are among the top drivers of product purchases among Gen Z females, according to the 2021 IRI Gen Z survey. Read the article here.
May 5, 2021
Facebook Allows Drug Ads To Target Teens, Activists Say
Apr 1, 2021
Advocacy Groups Urge FTC To Be Tougher On Google With Protecting Kids Privacy On Apps
The Campaign for a Commercial-Free Childhood (CCFC) and the Center for Digital Democracy (CDD) said they plan to file a complaint with the FTC Wednesday asking regulators to investigate how the Google Play Store promotes apps for kids. Read the article here.
Jan 28, 2021
TikTok Is Being Used By Vape Sellers Marketing To Teens
Sellers are offering flavored disposable vapes, parent-proof ‘discreet’ packaging, no ID checks. Read the article here.
Jan 15, 2021
Insider Created A TikTok Account And Set The Age At 14 To Test How Long Before A Plastic Surgeon’s Promotional Video Appeared. It Only Took 8 Minutes.
Videos promoting rhinoplasty are appearing on the For You Page of teenagers as young as 14. Read the article here.
Oct 26, 2020
YouTube ‘Kidfluencers’ Exposing Children To ‘Staggering’ Amounts Of Junk Food Ads
Researchers found that almost half of the clips looked at on the video site’s “wildly popular” channels featuring child stars promoted unhealthy food and drinks. Read the article here.
Sep 28, 2020
‘The Social Dilemma’ And The Big Dilemma
The film examines how tech giants like Google, Facebook, Twitter, and others are able to bend our will toward company profit by perfectly curating our online experience. Read the article here.