Research + News | Topic: Marketing

US Mobile Gaming Ad Revenues To Reach $6 Billion

US mobile gaming ad revenues will reach $6.26 billion in 2022, up 14.0% from $5.49 billion in 2021. Read the article here.

More US Children Encounter Ads On YouTube Than On Any Other Platform

In April 2021, 70% of those ages 2 to 12 said they had recently seen ads on YouTube, far more than the 36% who reported the same of TV. Read the report here.

Facebook To Restrict Ads Targeting Teens

Facebook says it will no longer allow advertisers to target those 18 and under based on their interests and activity on other sites. Read the article here.

TikTok Made Me Buy It

The video app is causing products to blow up — and flame out — faster than ever. Read the article here.

A Pro E-Sports Team Is Getting $210 Million To Change Its Name

The deal between TSM, which fields competitive video game teams, and the Hong Kong-based FTX exchange, rivals the kinds of deals top sports franchises land to name arenas and stadiums. Read the article here.

US Influencers Make The Most Income Through Brand Collaborations

Nearly 70% of US influencers said brand collaborations are their No. 1 revenue stream. Read the article here.

TikTok Ranks High For Driving Female Gen Z Purchases

Recommendations from family/friends and TikTok videos are among the top drivers of product purchases among Gen Z females, according to the 2021 IRI Gen Z survey. Read the article here.

Facebook Allows Drug Ads To Target Teens, Activists Say

Advocacy Groups Urge FTC To Be Tougher On Google With Protecting Kids Privacy On Apps

The Campaign for a Commercial-Free Childhood (CCFC) and the Center for Digital Democracy (CDD) said they plan to file a complaint with the FTC Wednesday asking regulators to investigate how the Google Play Store promotes apps for kids. Read the article here.

TikTok Is Being Used By Vape Sellers Marketing To Teens