Research + News | Topic: Marketing

‘Influencers’ On Social Media: A New Low In Marketing History?

What makes an effective influencer is “mass popularity and a continual personal narrative — where they party, who they date, where they shop. It’s all just part of the fantasy lifestyles that regular people want to live.” Read the rest of the article here.

Kraft Heinz’s Devour Advertises On Pornhub As Part of Super Bowl Campaign

At a time when many marketers obsess about appearing only in uncontroversial “brand-safe” environments, Kraft Heinz Co.’s Devour frozen food brand ran ads on pornography website Pornhub on Monday, part of a campaign built around a Super Bowl commercial with a food porn theme. Read the article here.

Top YouTube Stars ‘Encourage Children To Use Gambling Site’

Vloggers popular with youngsters, including Jake Paul and Morgan “Morgz” Hudson, have promoted a “mystery box” site where customers pay to try to win computer games, trainers, toys or other items. Read the article here.

Digital-Only Festivals Redefine Immersive Entertainment

Recently, brands are bundling aspects from both music and video games into can’t-miss digital-only festivals where participants tune in for immersive entertainment from the comfort of their consoles. Read the article here.

Pornhub Wants To Be A Lifestyle Brand

Pornhub is already the biggest porn distribution platform ever, but now it wants to become a brand that anyone would talk about out loud, and just maybe, someday, wear on a T-shirt. Read the article here.

Posting Instagram Sponsored Content Is The New Summer Job

While some teens spent the summer of 2018 babysitting, bagging groceries, or scooping ice cream, thousands of others made hundreds of dollars—and in some cases, much more—the new-fashioned way: by doing sponsored content on Instagram. Read the article here.

An Internal Email Shows How Facebook Learned Of A ‘Psychological Trick’ To Get Teens To Try A New Product

Tbh, a former Facebook owned app, created private Instagram accounts, then followed teen users to trigger their curiosity. Read the full article here.

How Brands Can Combat Teen Smartphone Addiction

Youth-oriented brands have led the way in developing innovative mobile campaigns targeting teens, and utilizing social media to keep them continually engaged. And now these same brands need to lead in addressing the negative effects among teens, including disconnecting from family, friends and the “real world” around them. Read the full article here.

How Tech Companies Are Catering To Generation Z Teens

Kids born after 1995, also known as Generation Z, will make up 40 percent of consumers by 2020, and retailers are desperate for their attention. Read the article here.

Tech Still Tops Many Consumers’ Holiday Lists

As the holiday shopping season officially gets underway this week, electronics are once again among the top items on consumers’ lists. Read the article here.