Research + News | Topic: Marketing

‘The Social Dilemma’ And The Big Dilemma

The film examines how tech giants like Google, Facebook, Twitter, and others are able to bend our will toward company profit by perfectly curating our online experience. Read the article here.

YouTube Hit With UK Class Action Style Suit Seeking $3BN+ For ‘Unlawful’ Use Of Kids’ Data

The latest representative action, filed against Google-owned YouTube, accuses the platform of routinely breaking U.K. and European data protection laws by unlawfully targeting up to five million under-13-year-olds with addictive programming and harvesting their data for advertisers. Read the article here.

Why The US Military’s Engagement With Gen Z On Twitch Is Increasingly Under Scrutiny

The United States military needs to attract Gen Z, the oldest of whom are now in their late teens and early 20s, so members of the Army and Navy have been meeting their target audience where they live: The video game livestreaming platform Twitch. Read the article here.

Study Finds Parents Alarmed By Ads Their Kids See On YouTube

More than two-thirds of American parents say they are concerned about the things advertised to their children YouTube. Read the article here.

The US Military Is Using Online Gaming To Recruit Teens

Gamers with the Army, Navy, and Air Force are spending hours on Twitch with children as young as 13. Read the article here.

Is YouTube Turning Kids Into Budding Shoppers?

Kids and teens hold a lot of spending power that’s extending into households. Read the article here.

For Gen Z-ers, YouTube Algorithm ‘Gets Me’

Algorithms designed by social and streaming platforms have been working hard in the background to learn user behavior and serve up new content specifically catered to each individual’s specific interests. Read the article here.

TikTok Is Reshaping The Ways Brands Market To Youth

Brands such as E.L.F., Chipotle, and KIND are using TikTok as a marketing platform. Read the article here.

TikTok’s Year in Review: How the App Transformed Social Networking in 2019

The rise of short video-app TikTok in 2019 is a sure sign that what defines a social network will be very different in 2020. Read the article here.

YouTube To Impose New Restrictions On Ads Surrounding Children’s Videos

Google will impose some new restrictions on ads surrounding child-oriented videos that appear on the main YouTube.com site, but will continue to allow influencer marketing and product placement on the site, the company recently told a lawmaker. Read the article here.