Research + News | Topic: Marketing

Pornhub Wants To Be A Lifestyle Brand

Pornhub is already the biggest porn distribution platform ever, but now it wants to become a brand that anyone would talk about out loud, and just maybe, someday, wear on a T-shirt. Read the article here.

Posting Instagram Sponsored Content Is The New Summer Job

While some teens spent the summer of 2018 babysitting, bagging groceries, or scooping ice cream, thousands of others made hundreds of dollars—and in some cases, much more—the new-fashioned way: by doing sponsored content on Instagram. Read the article here.

An Internal Email Shows How Facebook Learned Of A ‘Psychological Trick’ To Get Teens To Try A New Product

Tbh, a former Facebook owned app, created private Instagram accounts, then followed teen users to trigger their curiosity. Read the full article here.

How Brands Can Combat Teen Smartphone Addiction

Youth-oriented brands have led the way in developing innovative mobile campaigns targeting teens, and utilizing social media to keep them continually engaged. And now these same brands need to lead in addressing the negative effects among teens, including disconnecting from family, friends and the “real world” around them. Read the full article here.

How Tech Companies Are Catering To Generation Z Teens

Kids born after 1995, also known as Generation Z, will make up 40 percent of consumers by 2020, and retailers are desperate for their attention. Read the article here.

Tech Still Tops Many Consumers’ Holiday Lists

As the holiday shopping season officially gets underway this week, electronics are once again among the top items on consumers’ lists. Read the article here.

Genius Ways Companies Get Kids To Do Their Marketing For Them

From check-ins to treasure hunts, today’s promotional campaigns rely on kids’ influence to go viral. Read this blog from Common Sense Media here.

What Is “Brain Hacking”? Tech Insider On Why You Should Care

Silicon Valley is engineering your phone, apps and social media to get you hooked, says a former Google product manager. Read the article and watch the report from Anderson Cooper here.

The Growth Of eSports

In the same way that Gen Xers elevated extreme sports in the 1990s and fueled the launch of the X Games, younger Gen Ys and Zs are driving the growth of eSports. Read the report here.

How Teens And Smartphones Are Killing Teen-Fashion Retailers

In 2015, Forrester Research reported that, despite low incomes due to their youth, Generation Z consumers spent 8.75 percent of their total income online.

Read the article here.