Research + News | Topic: Marketing
Apr 11, 2022
US Mobile Gaming Ad Revenues To Reach $6 Billion
US mobile gaming ad revenues will reach $6.26 billion in 2022, up 14.0% from $5.49 billion in 2021. Read the article here.
Sep 15, 2021
More US Children Encounter Ads On YouTube Than On Any Other Platform
In April 2021, 70% of those ages 2 to 12 said they had recently seen ads on YouTube, far more than the 36% who reported the same of TV. Read the report here.
Aug 2, 2021
Facebook To Restrict Ads Targeting Teens
Facebook says it will no longer allow advertisers to target those 18 and under based on their interests and activity on other sites. Read the article here.
Jul 21, 2021
TikTok Made Me Buy It
The video app is causing products to blow up — and flame out — faster than ever. Read the article here.
Jun 7, 2021
A Pro E-Sports Team Is Getting $210 Million To Change Its Name
The deal between TSM, which fields competitive video game teams, and the Hong Kong-based FTX exchange, rivals the kinds of deals top sports franchises land to name arenas and stadiums. Read the article here.
Jun 7, 2021
US Influencers Make The Most Income Through Brand Collaborations
Nearly 70% of US influencers said brand collaborations are their No. 1 revenue stream. Read the article here.
May 28, 2021
TikTok Ranks High For Driving Female Gen Z Purchases
Recommendations from family/friends and TikTok videos are among the top drivers of product purchases among Gen Z females, according to the 2021 IRI Gen Z survey. Read the article here.
May 5, 2021
Facebook Allows Drug Ads To Target Teens, Activists Say
Apr 1, 2021
Advocacy Groups Urge FTC To Be Tougher On Google With Protecting Kids Privacy On Apps
The Campaign for a Commercial-Free Childhood (CCFC) and the Center for Digital Democracy (CDD) said they plan to file a complaint with the FTC Wednesday asking regulators to investigate how the Google Play Store promotes apps for kids. Read the article here.
Jan 28, 2021
TikTok Is Being Used By Vape Sellers Marketing To Teens
Sellers are offering flavored disposable vapes, parent-proof ‘discreet’ packaging, no ID checks. Read the article here.