Research + News | Topic: Marketing

How Tech Companies Are Catering To Generation Z Teens

Kids born after 1995, also known as Generation Z, will make up 40 percent of consumers by 2020, and retailers are desperate for their attention. Read the article here.

Tech Still Tops Many Consumers’ Holiday Lists

As the holiday shopping season officially gets underway this week, electronics are once again among the top items on consumers’ lists. Read the article here.

Genius Ways Companies Get Kids To Do Their Marketing For Them

From check-ins to treasure hunts, today’s promotional campaigns rely on kids’ influence to go viral. Read this blog from Common Sense Media here.

What Is “Brain Hacking”? Tech Insider On Why You Should Care

Silicon Valley is engineering your phone, apps and social media to get you hooked, says a former Google product manager. Read the article and watch the report from Anderson Cooper here.

The Growth Of eSports

In the same way that Gen Xers elevated extreme sports in the 1990s and fueled the launch of the X Games, younger Gen Ys and Zs are driving the growth of eSports. Read the report here.

How Teens And Smartphones Are Killing Teen-Fashion Retailers

In 2015, Forrester Research reported that, despite low incomes due to their youth, Generation Z consumers spent 8.75 percent of their total income online.

Read the article here.

Hollister Targets Teens Where They Live: Their Phones

The game activation, which was created with Rovio Entertainment and TreSensa, functions as an ad to connect the brand with loyal and potential shoppers.

Read the article here.

What Do Teen Influencers Watch on YouTube?

Teen influencers are more likely to watch product reviews than any other type of video on YouTube, with 77% saying they go to YouTube to view such content.

Read the article here.

Do Parents Invade Children’s Privacy When They Post Photos Online?

Children’s photos that parents have posted online have ended up in advertisements and on pornography sites.

Read the article from NPR here.

Online Alcohol Marketing Linked to Drinking Among European Teens

Adolescents in Europe may be just as susceptible to online alcohol marketing as their counterparts elsewhere, according to a recent study in four countries that links the ads with kids’ likelihood of drinking and of binge drinking. Read the article here.