Providing information and resources for parents, youth workers and educators to help kids navigate their digital world.
Contrary to some common perceptions about advertising, a Deloitte study says younger TV viewers actually have a higher tolerance for advertising — especially for streaming services. Read the article here.
Esports streamers with millions of generation Z fans are the next frontier for brands. Read the article here.
What makes an effective influencer is “mass popularity and a continual personal narrative — where they party, who they date, where they shop. It’s all just part of the fantasy lifestyles that regular people want to live.” Read the rest of the article here.
At a time when many marketers obsess about appearing only in uncontroversial “brand-safe” environments, Kraft Heinz Co.’s Devour frozen food brand ran ads on pornography website Pornhub on Monday, part of a campaign built around a Super Bowl commercial with a food porn theme. Read the article here.
Vloggers popular with youngsters, including Jake Paul and Morgan “Morgz” Hudson, have promoted a “mystery box” site where customers pay to try to win computer games, trainers, toys or other items. Read the article here.
Recently, brands are bundling aspects from both music and video games into can’t-miss digital-only festivals where participants tune in for immersive entertainment from the comfort of their consoles. Read the article here.
Pornhub is already the biggest porn distribution platform ever, but now it wants to become a brand that anyone would talk about out loud, and just maybe, someday, wear on a T-shirt. Read the article here.
While some teens spent the summer of 2018 babysitting, bagging groceries, or scooping ice cream, thousands of others made hundreds of dollars—and in some cases, much more—the new-fashioned way: by doing sponsored content on Instagram. Read the article here.
Tbh, a former Facebook owned app, created private Instagram accounts, then followed teen users to trigger their curiosity. Read the full article here.
Youth-oriented brands have led the way in developing innovative mobile campaigns targeting teens, and utilizing social media to keep them continually engaged. And now these same brands need to lead in addressing the negative effects among teens, including disconnecting from family, friends and the “real world” around them. Read the full article here.