Providing information and resources for parents, youth workers and educators to help kids navigate their digital world.
Youth-oriented brands have led the way in developing innovative mobile campaigns targeting teens, and utilizing social media to keep them continually engaged. And now these same brands need to lead in addressing the negative effects among teens, including disconnecting from family, friends and the “real world” around them. Read the full article here.
Kids born after 1995, also known as Generation Z, will make up 40 percent of consumers by 2020, and retailers are desperate for their attention. Read the article here.
As the holiday shopping season officially gets underway this week, electronics are once again among the top items on consumers’ lists. Read the article here.
From check-ins to treasure hunts, today’s promotional campaigns rely on kids’ influence to go viral. Read this blog from Common Sense Media here.
Silicon Valley is engineering your phone, apps and social media to get you hooked, says a former Google product manager. Read the article and watch the report from Anderson Cooper here.
In the same way that Gen Xers elevated extreme sports in the 1990s and fueled the launch of the X Games, younger Gen Ys and Zs are driving the growth of eSports. Read the report here.
In 2015, Forrester Research reported that, despite low incomes due to their youth, Generation Z consumers spent 8.75 percent of their total income online.
Read the article here.
The game activation, which was created with Rovio Entertainment and TreSensa, functions as an ad to connect the brand with loyal and potential shoppers.
Read the article here.
Teen influencers are more likely to watch product reviews than any other type of video on YouTube, with 77% saying they go to YouTube to view such content.
Read the article here.
Children’s photos that parents have posted online have ended up in advertisements and on pornography sites.
Read the article from NPR here.