Jan 28, 2020
TikTok Is Reshaping The Ways Brands Market To Youth
Brands such as E.L.F., Chipotle, and KIND are using TikTok as a marketing platform. Read the article here.
Research + News | Topic: Marketing
Jan 3, 2020
TikTok’s Year in Review: How the App Transformed Social Networking in 2019
The rise of short video-app TikTok in 2019 is a sure sign that what defines a social network will be very different in 2020. Read the article here.
Dec 20, 2019
YouTube To Impose New Restrictions On Ads Surrounding Children’s Videos
Google will impose some new restrictions on ads surrounding child-oriented videos that appear on the main YouTube.com site, but will continue to allow influencer marketing and product placement on the site, the company recently told a lawmaker. Read the article here.
Dec 3, 2019
Teens Overwhelmingly Engage With Junk Food On Social Media Because There’s No Kale TikTok
While teens are using social networking platforms, they are exposed to marketing from food brands. Read the article here.
Oct 3, 2019
Gen Z, Millennials Have Higher Tolerance For TV Ads
Contrary to some common perceptions about advertising, a Deloitte study says younger TV viewers actually have a higher tolerance for advertising — especially for streaming services. Read the article here.
Sep 30, 2019
Game-Fluencers
Esports streamers with millions of generation Z fans are the next frontier for brands. Read the article here.
Mar 21, 2019
‘Influencers’ On Social Media: A New Low In Marketing History?
What makes an effective influencer is “mass popularity and a continual personal narrative — where they party, who they date, where they shop. It’s all just part of the fantasy lifestyles that regular people want to live.” Read the rest of the article here.
Jan 30, 2019
Kraft Heinz’s Devour Advertises On Pornhub As Part of Super Bowl Campaign
At a time when many marketers obsess about appearing only in uncontroversial “brand-safe” environments, Kraft Heinz Co.’s Devour frozen food brand ran ads on pornography website Pornhub on Monday, part of a campaign built around a Super Bowl commercial with a food porn theme. Read the article here.
Jan 7, 2019
Top YouTube Stars ‘Encourage Children To Use Gambling Site’
Vloggers popular with youngsters, including Jake Paul and Morgan “Morgz” Hudson, have promoted a “mystery box” site where customers pay to try to win computer games, trainers, toys or other items. Read the article here.
Dec 24, 2018
Digital-Only Festivals Redefine Immersive Entertainment
Recently, brands are bundling aspects from both music and video games into can’t-miss digital-only festivals where participants tune in for immersive entertainment from the comfort of their consoles. Read the article here.