Research + News | Topic: Trends

Ever Heard Of The Blackout Challenge? How Social Media Is Changing Peer Pressure And What To Do About It

Today, peer pressure is at an all-time high, and it’s a different ballgame. Read the blog post from Tim Elmore of Growing Leaders here.

University Of Alabama Sorority Rush Has Taken Over TikTok. Users Can’t Look Away.

Many of the videos, which in the last week have flooded the feeds of TikTok users across the country, show potential new members — or PNMs, as they are called in the sorority and fraternity community — showing off their outfits for themed events and naming the brand or store each item comes from. Other videos show behind the scenes of how they get ready for the events and, in some cases, attending them. Read the article here.

What Is ‘Cheugy’? You Know It When You See It

Out of touch? Basic? A new term to describe a certain aesthetic is gaining popularity on TikTok. Read the full article here.

TikTok Teens’ Latest Passion Is Enterprise Software

Five days into the new year, and TikTok’s hottest 2021 trend is teens using enterprise software to go viral. Read the article here.

‘Want To Do The Spacegirl Dance With Me?’ How To Talk To Teens This Christmas

Between cancelled school formals and gap years, it’s a bleak time to be a teenager – but Nina Dillon Britton knows the right words to say. Read the article here.

Doctors Warn Teens Not To Try New ‘Scalp Popping’ TikTok Trend

A new TikTok trend has teens pulling their scalp in hopes of getting it to “pop.” Read the article here.

Anti-Capitalist Teens Are Sharing Shoplifting Tips On TikTok

Gen Z are sharing their stealing tips to punish chain stores and “problematic” businesses. Read the article here.

Defusing The “Benadryl Challenge”: Discussing Danger With Teens

The latest challenge in the news is the “Benadryl challenge” that appeared on TikTok. Read the article here.

In Wake Of “Benadryl Challenge” On TikTok, FDA Issues Warning

The U.S. Food and Drug Administration (FDA) is warning about serious health problems with high doses of the allergy medicine Benadryl, after reports of teens participating in the so-called “Benadryl Challenge” on the social media platform TikTok. Read the article here.

Teen Dies After Doing TikTok ‘Benadryl Challenge’ As Doctors Warn Of Dangers

A 15-year old girl from Oklahoma has reportedly died after taking an excessive amount of the anti-allergy medication Benadryl as part of a challenge on social media app TikTok. Read the article here.