Sep 21, 2020
How Quickly Can A Girl Go Viral On TikTok?
Teens are making it big overnight, but that kind of fame can be a mixed bag. Read the article here.
Research + News | Topic: Celebrity
Jul 23, 2020
TikTok Stars You Should Know About
They’re some of the biggest celebrities in your kid’s world — and you might not have even heard of them. Read the article from Common Sense Media here.
Jun 19, 2020
Delayed Moves, Poolside Videos And Postmates Spon: The State Of TikTok Collab Houses
Gen Z influencers are settling into life in a shuttered Los Angeles. Read the article here.
Jun 1, 2020
TikTok Is Breeding A New Batch Of Child Stars. Psychologists Say What Comes Next Won’t Be Pretty
Psychologists warn that outsized social media fame may pose longterm problems for the kids who have become celebrities online. Read the article here.
May 11, 2020
How Hip-Hop Royalty Found A New Home On Instagram Live
The pandemic halted in-person gatherings, but a new type of party was born on social media, with rap stars leading the charge. Read the article here.
Feb 19, 2020
Behind That Teenage TikTok Star, There’s Probably A Very Confused Parent
Teens can achieve online stardom almost overnight. While that creates an opportunity for a generation of internet users, it also poses a new challenge for a generation of parents. Read the article here.
Jan 24, 2020
These Teenage TikTok Stars Reveal How Their ‘Goofy’ Videos Made Them Financially Independent
TikTok, which is owned by Chinese internet technology company ByteDance, has become the social media app of choice for many teens. Read the article here.
Oct 10, 2019
From David Dobrik To The Rock, These Are Teens’ Favorite People To Follow On YouTube, Instagram, And Twitter
Teens’ icons and role models aren’t just actors and athletes anymore — now, they’re looking up to their favorite people to follow on Instagram and YouTube. Read the article here.
Oct 3, 2019
The Not-So-Secret Life Of A TikTok-Famous Teen
Haley downloaded the app for fun. Now millions of people watch her videos. Read the article here.
Sep 30, 2019
Game-Fluencers
Esports streamers with millions of generation Z fans are the next frontier for brands. Read the article here.