Research + News | Topic: Celebrity
May 24, 2018
US Kids Say Social Media Stars Are More Influential Than Celebrities Or The President
There’s no denying the influence of social media celebrities on America’s youth as new research from Mintel reveals that more than one third (34%) of kids aged 6-17 consider social media stars* to be among their top role models, outranking the influence of musicians (33%), athletes (27%), actors (22%) and even the President (16%).
Read the full article here.
May 16, 2018
Battle Royale(ty) – Top Fortnite Players To Watch
With the game entering the cultural zeitgeist and players earning celebrity status—particularly among teen boys—here are a few gamers to keep an eye on. Read the article here.
Jul 24, 2017
The YouTube Star Who’s Teaching Kids How To Bake
Rosanna Pansino is a YouTube star and a celebrity chef. Her YouTube cooking show Nerdy Nummies has millions of subscribers, many of whom are children interested in baking. Read the article here.
Jun 19, 2017
You Won’t Believe What Kids Are Writing About Celebs, Book Characters, and Other Pop Culture Stars
Learn about the colorful world of fanfiction, where kids write and share original (but often racy) stories. Read this blog post from Common Sense Media here.
Apr 26, 2017
Popular YouTube Gamers Kids Can’t Get Enough Of
YouTube gamers are super popular — but not always age-appropriate. Read the blog post from Common Sense Media here.
Oct 10, 2016
Group Warns YouTubers Over Fan Relationships
“Blurred boundaries” between prominent YouTube stars and their viewers can put young people at risk, a leading children’s charity has warned. Read the article here.
Aug 18, 2016
Sex, Lies and YouTube: The Predatory Side of Internet Fame
Over the last few years, dozens have come forward to share stories of YouTube creators who have had inappropriate relationships with those who see them as bona fide celebrities. Read the article here.
Jun 13, 2016
YouTube Stars More Popular Than Mainstream Celebrities Among Teens
YouTube has seen a massive increase in viewership and according to a couple of surveys the popularity of YouTube stars among the connected teenage generation has increased rapidly, even more than traditional celebrities. Read the article here.
Jan 13, 2016
The Surprisingly Depressing Experience of Going Viral
A viral video star writes about what overnight Internet fame taught him about real community, for Relevant Magazine. Read the article here.