Research + News | Topic: Celebrity
Apr 9, 2019
‘They’re Amazingly Isolated’: Is Social Media Making NBA Players Miserable?
NBA commissioner says many of the stars he meets are unhappy. The criticism they face on Twitter and Instagram could be to blame. Read the article here.
Mar 21, 2019
‘Influencers’ On Social Media: A New Low In Marketing History?
What makes an effective influencer is “mass popularity and a continual personal narrative — where they party, who they date, where they shop. It’s all just part of the fantasy lifestyles that regular people want to live.” Read the rest of the article here.
Jan 7, 2019
Top YouTube Stars ‘Encourage Children To Use Gambling Site’
Vloggers popular with youngsters, including Jake Paul and Morgan “Morgz” Hudson, have promoted a “mystery box” site where customers pay to try to win computer games, trainers, toys or other items. Read the article here.
Dec 19, 2018
Teens Are Looking To Social Media Stars As Role Models, Survey Says
Many teens are drawn to social media stars as their role models instead of to their own parents. Read the article here.
Sep 11, 2018
The 10 Most Followed Celebrities On Instagram
These 10 celebs have totally cashed in on the platform’s popularity. Here are the 10 most followed people on Instagram. Read the list here.
Jul 23, 2018
Around 60% Of Teens Feel Pressure To Look ‘Perfect’ On Social Media – And Influencers May Be To Blame
A survey by YMCA of 1,000 Brits aged 11-16 about body image expectations revealed that 58 per cent say celebrities are responsible, while 52 per cent blamed people on social media. Read the article here.
May 24, 2018
US Kids Say Social Media Stars Are More Influential Than Celebrities Or The President
There’s no denying the influence of social media celebrities on America’s youth as new research from Mintel reveals that more than one third (34%) of kids aged 6-17 consider social media stars* to be among their top role models, outranking the influence of musicians (33%), athletes (27%), actors (22%) and even the President (16%).
Read the full article here.
May 16, 2018
Battle Royale(ty) – Top Fortnite Players To Watch
With the game entering the cultural zeitgeist and players earning celebrity status—particularly among teen boys—here are a few gamers to keep an eye on. Read the article here.
Jul 24, 2017
The YouTube Star Who’s Teaching Kids How To Bake
Rosanna Pansino is a YouTube star and a celebrity chef. Her YouTube cooking show Nerdy Nummies has millions of subscribers, many of whom are children interested in baking. Read the article here.
Jun 19, 2017
You Won’t Believe What Kids Are Writing About Celebs, Book Characters, and Other Pop Culture Stars
Learn about the colorful world of fanfiction, where kids write and share original (but often racy) stories. Read this blog post from Common Sense Media here.