Research + News | Topic: Celebrity

Top YouTube Stars ‘Encourage Children To Use Gambling Site’

Vloggers popular with youngsters, including Jake Paul and Morgan “Morgz” Hudson, have promoted a “mystery box” site where customers pay to try to win computer games, trainers, toys or other items. Read the article here.

Teens Are Looking To Social Media Stars As Role Models, Survey Says

Many teens are drawn to social media stars as their role models instead of to their own parents. Read the article here.

The 10 Most Followed Celebrities On Instagram

These 10 celebs have totally cashed in on the platform’s popularity. Here are the 10 most followed people on Instagram. Read the list here.

Around 60% Of Teens Feel Pressure To Look ‘Perfect’ On Social Media – And Influencers May Be To Blame

A survey by YMCA of 1,000 Brits aged 11-16 about body image expectations revealed that 58 per cent say celebrities are responsible, while 52 per cent blamed people on social media. Read the article here.

US Kids Say Social Media Stars Are More Influential Than Celebrities Or The President

There’s no denying the influence of social media celebrities on America’s youth as new research from Mintel reveals that more than one third (34%) of kids aged 6-17 consider social media stars* to be among their top role models, outranking the influence of musicians (33%), athletes (27%), actors (22%) and even the President (16%).

Read the full article here.

Battle Royale(ty) – Top Fortnite Players To Watch

With the game entering the cultural zeitgeist and players earning celebrity status—particularly among teen boys—here are a few gamers to keep an eye on. Read the article here.

The YouTube Star Who’s Teaching Kids How To Bake

Rosanna Pansino is a YouTube star and a celebrity chef. Her YouTube cooking show Nerdy Nummies has millions of subscribers, many of whom are children interested in baking. Read the article here.

You Won’t Believe What Kids Are Writing About Celebs, Book Characters, and Other Pop Culture Stars

Learn about the colorful world of fanfiction, where kids write and share original (but often racy) stories. Read this blog post from Common Sense Media here.

Popular YouTube Gamers Kids Can’t Get Enough Of

YouTube gamers are super popular — but not always age-appropriate. Read the blog post from Common Sense Media here.

Group Warns YouTubers Over Fan Relationships

“Blurred boundaries” between prominent YouTube stars and their viewers can put young people at risk, a leading children’s charity has warned. Read the article here.