Research + News | Topic: Celebrity

How Quickly Can A Girl Go Viral On TikTok?

Teens are making it big overnight, but that kind of fame can be a mixed bag. Read the article here.

TikTok Stars You Should Know About

They’re some of the biggest celebrities in your kid’s world — and you might not have even heard of them. Read the article from Common Sense Media here.

Delayed Moves, Poolside Videos And Postmates Spon: The State Of TikTok Collab Houses

Gen Z influencers are settling into life in a shuttered Los Angeles. Read the article here.

TikTok Is Breeding A New Batch Of Child Stars. Psychologists Say What Comes Next Won’t Be Pretty

Psychologists warn that outsized social media fame may pose longterm problems for the kids who have become celebrities online. Read the article here.

How Hip-Hop Royalty Found A New Home On Instagram Live

The pandemic halted in-person gatherings, but a new type of party was born on social media, with rap stars leading the charge. Read the article here.

Behind That Teenage TikTok Star, There’s Probably A Very Confused Parent

Teens can achieve online stardom almost overnight. While that creates an opportunity for a generation of internet users, it also poses a new challenge for a generation of parents. Read the article here.

These Teenage TikTok Stars Reveal How Their ‘Goofy’ Videos Made Them Financially Independent

TikTok, which is owned by Chinese internet technology company ByteDance, has become the social media app of choice for many teens. Read the article here.

From David Dobrik To The Rock, These Are Teens’ Favorite People To Follow On YouTube, Instagram, And Twitter

Teens’ icons and role models aren’t just actors and athletes anymore — now, they’re looking up to their favorite people to follow on Instagram and YouTube. Read the article here.

The Not-So-Secret Life Of A TikTok-Famous Teen

Haley downloaded the app for fun. Now millions of people watch her videos. Read the article here.

Game-Fluencers

Esports streamers with millions of generation Z fans are the next frontier for brands. Read the article here.