Research + News | Topic: Celebrity

Behind That Teenage TikTok Star, There’s Probably A Very Confused Parent

Teens can achieve online stardom almost overnight. While that creates an opportunity for a generation of internet users, it also poses a new challenge for a generation of parents. Read the article here.

These Teenage TikTok Stars Reveal How Their ‘Goofy’ Videos Made Them Financially Independent

TikTok, which is owned by Chinese internet technology company ByteDance, has become the social media app of choice for many teens. Read the article here.

From David Dobrik To The Rock, These Are Teens’ Favorite People To Follow On YouTube, Instagram, And Twitter

Teens’ icons and role models aren’t just actors and athletes anymore — now, they’re looking up to their favorite people to follow on Instagram and YouTube. Read the article here.

The Not-So-Secret Life Of A TikTok-Famous Teen

Haley downloaded the app for fun. Now millions of people watch her videos. Read the article here.

Game-Fluencers

Esports streamers with millions of generation Z fans are the next frontier for brands. Read the article here.

Selena Gomez, The 3rd Most Followed Person On Instagram, Just Said Social Media Has Been Terrible For Young People

Selena Gomez is voicing her concern about the “terrible” effect that social media has had on her generation, and says she advocates taking breaks from the platforms. Read the article here.

Madonna Says Giving Her Children Mobile Phones ‘Ended Their Relationship’

The singer says her children’s lives became dominated by the technology. Read the article here.

‘They’re Amazingly Isolated’: Is Social Media Making NBA Players Miserable?

NBA commissioner says many of the stars he meets are unhappy. The criticism they face on Twitter and Instagram could be to blame. Read the article here.

‘Influencers’ On Social Media: A New Low In Marketing History?

What makes an effective influencer is “mass popularity and a continual personal narrative — where they party, who they date, where they shop. It’s all just part of the fantasy lifestyles that regular people want to live.” Read the rest of the article here.

Top YouTube Stars ‘Encourage Children To Use Gambling Site’

Vloggers popular with youngsters, including Jake Paul and Morgan “Morgz” Hudson, have promoted a “mystery box” site where customers pay to try to win computer games, trainers, toys or other items. Read the article here.