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Research + News | Topic: Music
Apr 25, 2019
BTS’ ‘Boy With Luv’ Shatters Viewing Records On YouTube
The male K-Pop group’s latest song notched 100 million views in less than 48 hours. It is the quickest to ever hit the milestone on YouTube. Learn more here.
Mar 14, 2019
Discover What Americans Are Watching, Reading, Playing, Buying And More
These Top 10 lists from Nielsen are compiled on a weekly, monthly or quarterly basis. View the lists here.
Feb 18, 2019
Parents’ Ultimate Guide To TikTok
Is TikTok safe? How does it work? And can I do a duet with my kid? Everything you need to know about this popular musical singing and sharing app. Read the breakdown from Common Sense Media here.
Dec 24, 2018
Digital-Only Festivals Redefine Immersive Entertainment
Recently, brands are bundling aspects from both music and video games into can’t-miss digital-only festivals where participants tune in for immersive entertainment from the comfort of their consoles. Read the article here.
Aug 29, 2018
BTS Set 24-Hour YouTube Debut Record With ‘Idol’
BTS extend their global victory lap once more, as their latest single “IDOL” has dethroned Taylor Swift to earn the highest 24-hour music video debut in YouTube history. Read the article and view the top 10 list here.
Jun 29, 2018
MTV To Produce Reboots Of Classic Shows For Streaming Services
When MTV launched in 1981, it quickly established itself as the place where young viewers flocked to on TV. Now, of course, younger consumers favor streaming video services like Netflix and Hulu over bulky cable TV bundles. So MTV has decided that if millennials don’t “want their MTV” on the channel itself, they will deliver it to them wherever they are watching. Read the article here.
Mar 23, 2018
Music Revenues Rise Double Digits In 2017
Streaming media platforms remain profitable for the music business — especially with paid streaming subscriptions. Read the article here.
Jan 29, 2018
Earbuds Made My Teens Tune Me Out, So I Changed How We Listen To Music
Nicole Roach, for Common Sense Media, explains how her and her husband turned the tables on their teens and got them to unplug and open up about their favorite musical artists. Read the article here.
Nov 8, 2017
Time With Tunes: How Technology Is Driving Music Consumption
On average, Americans spend just over 32 hours a week listening to music in 2017, up 5.5 hours over last year. Read the article here.
Oct 13, 2017
Playlisting: The 21st Century Mixtape
The premise of compiling a special collection of songs on a tape or CD and sharing with a friend or love interest hasn’t gone away in the digital age. Read the insights from Nielsen here.