Research + News | Topic: Music

BTS Set 24-Hour YouTube Debut Record With ‘Idol’

BTS extend their global victory lap once more, as their latest single “IDOL” has dethroned Taylor Swift to earn the highest 24-hour music video debut in YouTube history. Read the article and view the top 10 list here.

MTV To Produce Reboots Of Classic Shows For Streaming Services

When MTV launched in 1981, it quickly established itself as the place where young viewers flocked to on TV. Now, of course, younger consumers favor streaming video services like Netflix and Hulu over bulky cable TV bundles. So MTV has decided that if millennials don’t “want their MTV” on the channel itself, they will deliver it to them wherever they are watching. Read the article here.

Music Revenues Rise Double Digits In 2017

Streaming media platforms remain profitable for the music business — especially with paid streaming subscriptions. Read the article here.

Earbuds Made My Teens Tune Me Out, So I Changed How We Listen To Music

Nicole Roach, for Common Sense Media, explains how her and her husband turned the tables on their teens and got them to unplug and open up about their favorite musical artists. Read the article here.

Time With Tunes: How Technology Is Driving Music Consumption

On average, Americans spend just over 32 hours a week listening to music in 2017, up 5.5 hours over last year. Read the article here.

Playlisting: The 21st Century Mixtape

The premise of compiling a special collection of songs on a tape or CD and sharing with a friend or love interest hasn’t gone away in the digital age. Read the insights from Nielsen here.

Consumers In Canada Are Turning Up The Volume On Music

According to the Canada Music Year-End Report, consumption is at an all-time high, with consumption of albums sales, song sales and audio on-demand streaming up 5% over the previous year.

Read the research here.

Millennials Aren’t Very Interested In Traditional Radio Any More

In lieu of radio, younger millennials have turned their ears and their attention to streaming, with many of those polled opting for on-demand options. Read the article here.

A Music-Making App Designed to Help Teens Deal with Death

Flutter is an app designed to help teens deal with death by making music. Read the article here.

YouTube’s Top 10 Music Videos of 2014

Katy Perry’s “Dark Horse” reigned supreme on YouTube this year among music videos. See what else made the list here.