Research + News | Topic: Music

BTS’ ‘Boy With Luv’ Shatters Viewing Records On YouTube

The male K-Pop group’s latest song notched 100 million views in less than 48 hours. It is the quickest to ever hit the milestone on YouTube. Learn more here.

Discover What Americans Are Watching, Reading, Playing, Buying And More

These Top 10 lists from Nielsen are compiled on a weekly, monthly or quarterly basis. View the lists here.

Parents’ Ultimate Guide To TikTok

Is TikTok safe? How does it work? And can I do a duet with my kid? Everything you need to know about this popular musical singing and sharing app. Read the breakdown from Common Sense Media here.

Digital-Only Festivals Redefine Immersive Entertainment

Recently, brands are bundling aspects from both music and video games into can’t-miss digital-only festivals where participants tune in for immersive entertainment from the comfort of their consoles. Read the article here.

BTS Set 24-Hour YouTube Debut Record With ‘Idol’

BTS extend their global victory lap once more, as their latest single “IDOL” has dethroned Taylor Swift to earn the highest 24-hour music video debut in YouTube history. Read the article and view the top 10 list here.

MTV To Produce Reboots Of Classic Shows For Streaming Services

When MTV launched in 1981, it quickly established itself as the place where young viewers flocked to on TV. Now, of course, younger consumers favor streaming video services like Netflix and Hulu over bulky cable TV bundles. So MTV has decided that if millennials don’t “want their MTV” on the channel itself, they will deliver it to them wherever they are watching. Read the article here.

Music Revenues Rise Double Digits In 2017

Earbuds Made My Teens Tune Me Out, So I Changed How We Listen To Music

Nicole Roach, for Common Sense Media, explains how her and her husband turned the tables on their teens and got them to unplug and open up about their favorite musical artists. Read the article here.

Time With Tunes: How Technology Is Driving Music Consumption

On average, Americans spend just over 32 hours a week listening to music in 2017, up 5.5 hours over last year. Read the article here.

Playlisting: The 21st Century Mixtape

The premise of compiling a special collection of songs on a tape or CD and sharing with a friend or love interest hasn’t gone away in the digital age. Read the insights from Nielsen here.