Research + News | Topic: Music

How Hip-Hop Royalty Found A New Home On Instagram Live

The pandemic halted in-person gatherings, but a new type of party was born on social media, with rap stars leading the charge. Read the article here.

Travis Scott’s ‘Astronomical’ Fortnite Debut

The Grammy-nominated rapper will debut his new song “Astronomical” within the wildly popular online video game for a series of concerts set to start Thursday. Read the article here.

Fortnite Brings Millions Together On Video Game For Live Music

Enter Fortnite, the video game gone cultural phenomenon — the latest in live music venues. Read the article here.

Most Parents Fear Their Kids Will Suffer Hearing Damage From Their Various Music Players And Smartphones

A majority of parents — 70 percent — are concerned about their children developing hearing damage from listening to music players, tablets and smartphones, according to a new national poll released this week. Read the article here.

Teens Take TikTok To The Top

TikTok has been downloaded more than a billion times around the world, with more downloads last year than any other non-game app besides WhatsApp, Facebook Messenger and Facebook. And teens are driving much of its popularity and success. Read the article here.

BTS’ ‘Boy With Luv’ Shatters Viewing Records On YouTube

The male K-Pop group’s latest song notched 100 million views in less than 48 hours. It is the quickest to ever hit the milestone on YouTube. Learn more here.

Discover What Americans Are Watching, Reading, Playing, Buying And More

These Top 10 lists from Nielsen are compiled on a weekly, monthly or quarterly basis. View the lists here.

Parents’ Ultimate Guide To TikTok

Is TikTok safe? How does it work? And can I do a duet with my kid? Everything you need to know about this popular musical singing and sharing app. Read the breakdown from Common Sense Media here.

Digital-Only Festivals Redefine Immersive Entertainment

Recently, brands are bundling aspects from both music and video games into can’t-miss digital-only festivals where participants tune in for immersive entertainment from the comfort of their consoles. Read the article here.

BTS Set 24-Hour YouTube Debut Record With ‘Idol’

BTS extend their global victory lap once more, as their latest single “IDOL” has dethroned Taylor Swift to earn the highest 24-hour music video debut in YouTube history. Read the article and view the top 10 list here.