Research + News | Topic: Young Adults

Why The US Military’s Engagement With Gen Z On Twitch Is Increasingly Under Scrutiny

The United States military needs to attract Gen Z, the oldest of whom are now in their late teens and early 20s, so members of the Army and Navy have been meeting their target audience where they live: The video game livestreaming platform Twitch. Read the article here.

Dating And Relationships In The Digital Age

From distractions to jealousy, how Americans navigate cellphones and social media in their romantic relationships. Read the article and research here.

Hashtag Missions: How Social Media Is Reshaping Conferences

Gen Z’s digital natives bring followers along for the experience. Read the article here.

Are Young Adults Growing Tired Of Constant Social Connectivity?

Many are rethinking social media habits. Read the article here.

Culture Associated With Social Media Can Lead To Inappropriate Posts

Researchers from the University of Plymouth discovered risky social media posts are not just due to impulsivity, but might be a deliberate strategy to fit in with the wider social media culture that makes people believe ‘it’s the right thing to do’. Read the article here.

Over 1/3 Of Millennials In Relationships Spy On Partners’ Digital Correspondence

Devices—and their contents—are a new path to breakups. Read the report here.

Gen Z Spends Less Time With Text

It seems that long and short form video is the way to connect with Gen Z. Read the article here.

Teens, College Students Favor Snapchat While Gen Z Spends Up To 11 Hours Per Day On Social

It may come as no surprise that Snapchat and Instagram have a solid lead over Facebook when it comes to the frequency that high school and college students use the social media channels, with young Snapchat users checking in at a rate of up to six times per day or more. Read the article here.

Millennials Eclipse Teens As Worst Drivers On The Road, AAA Study Finds

Rookie teenage drivers have long been seen as the worst motorists on the road, but now there’s evidence that their older cousins – millennials – may be the most reckless people behind the wheel.

Read the article here.

As They Move Through Life Stages, Millennials’ Media Habits Are Different And Distinct

According to Nielsen’s Q4 2015 Total Audience Report, Millennials’ don’t have a uniform media palate. Their lives are in rapid transition as they finish their educations, join the workforce, move into their own homes and start families. And how they connect and what they connect with follows suit. Read the insights here.