Research + News | Topic: Streaming Video
Oct 8, 2019
Teens In The US Are Spending More Time On YouTube Than On Netflix For The First Time
YouTube edged out Netflix as the preferred video streaming platform for teens, according to a new survey from investment banking firm Piper Jaffray. Read the article here.
Oct 3, 2019
Gen Z, Millennials Have Higher Tolerance For TV Ads
Contrary to some common perceptions about advertising, a Deloitte study says younger TV viewers actually have a higher tolerance for advertising — especially for streaming services. Read the article here.
Dec 24, 2018
Digital-Only Festivals Redefine Immersive Entertainment
Recently, brands are bundling aspects from both music and video games into can’t-miss digital-only festivals where participants tune in for immersive entertainment from the comfort of their consoles. Read the article here.
Oct 24, 2018
Teens Turning Off Cable In Favor Of YouTube
Teens are embracing streaming video — in particular Google’s YouTube platform — and are increasingly spurning linear pay TV services, according to Piper Jaffray’s 2018 “Taking Stock With Teens” survey. Read the article here.
Aug 29, 2018
BTS Set 24-Hour YouTube Debut Record With ‘Idol’
BTS extend their global victory lap once more, as their latest single “IDOL” has dethroned Taylor Swift to earn the highest 24-hour music video debut in YouTube history. Read the article and view the top 10 list here.
Jun 29, 2018
MTV To Produce Reboots Of Classic Shows For Streaming Services
When MTV launched in 1981, it quickly established itself as the place where young viewers flocked to on TV. Now, of course, younger consumers favor streaming video services like Netflix and Hulu over bulky cable TV bundles. So MTV has decided that if millennials don’t “want their MTV” on the channel itself, they will deliver it to them wherever they are watching. Read the article here.
May 16, 2018
Battle Royale(ty) – Top Fortnite Players To Watch
With the game entering the cultural zeitgeist and players earning celebrity status—particularly among teen boys—here are a few gamers to keep an eye on. Read the article here.
May 16, 2018
Live Streaming Apps Put Young Teens At Risk For Sex Predators, Advocates Warn
The rise in popularity of livestreaming apps is putting young teens and pre-teens at growing risk of becoming victims of sex predators and distributors of child porn, advocates say. Read the article here.
Jan 8, 2018
Video Game Stars: Players As Celebrity
Gone are the days where the plotlines of Thursday night sitcoms are discussed in the schoolyard Friday. Your kids are potentially more likely to be watching talented or charismatic gamers play online and partaking in communal chat rooms with fellow fans. Read the article here.
Dec 18, 2017
Kids Are Gluttons For Digital Video
It would be hard to overstate the importance of YouTube in kids’ digital mix. One survey shows 45% of 8- to 12-year-olds in the US have YouTube accounts. Read the article here.