Research + News | Topic: Streaming Video

Gaming Usage Up 75% Amid Coronavirus Outbreak

Video streaming has also seen a bump, up 12 percent during peak usage hours. Read the article here.

Twitch Poised To Top 40 Million Users, Especially Younger Ones

Online gaming community content publisher Twitch is poised to top 40 million U.S. users, according to new estimates released this morning by eMarketer. Read the article here.

Ahead Of The Game: The Gaming Streamer Wars Are Heating Up

Companies are cashing in on this top passionate point among today’s youth, sealing deals and inking partnerships that they hope will capture the attention of today’s young gamers. Read the article here.

Too Much YouTube? Online Video Usage Among Teens Is Going Through The Roof, Survey Says

Online video usage is going through the roof and has more than doubled in four years. Read the article here.

In Online Videos, American Teens Know What They Like

Being funny (52%), having an interesting topic (46%), and being short in length (43%) are important. Read the article here.

Teens In The US Are Spending More Time On YouTube Than On Netflix For The First Time

YouTube edged out Netflix as the preferred video streaming platform for teens, according to a new survey from investment banking firm Piper Jaffray. Read the article here.

Gen Z, Millennials Have Higher Tolerance For TV Ads

Contrary to some common perceptions about advertising, a Deloitte study says younger TV viewers actually have a higher tolerance for advertising — especially for streaming services. Read the article here.

Digital-Only Festivals Redefine Immersive Entertainment

Recently, brands are bundling aspects from both music and video games into can’t-miss digital-only festivals where participants tune in for immersive entertainment from the comfort of their consoles. Read the article here.

Teens Turning Off Cable In Favor Of YouTube

Teens are embracing streaming video — in particular Google’s YouTube platform — and are increasingly spurning linear pay TV services, according to Piper Jaffray’s 2018 “Taking Stock With Teens” survey. Read the article here.

BTS Set 24-Hour YouTube Debut Record With ‘Idol’

BTS extend their global victory lap once more, as their latest single “IDOL” has dethroned Taylor Swift to earn the highest 24-hour music video debut in YouTube history. Read the article and view the top 10 list here.