Research + News | Topic: Gen Z

Gen Z Social Usage Rising As Their Parents Start To Log Off

Two-thirds of the US population will use social networks on a monthly basis in 2022, with the largest influx of new users coming from Gen Z. Read the article here.

Is There Hope For Gen Z?

A review of the book Gen Z, Explained: The Art of Living in a Digital Age. Read the article/review here.

Pro Sports Leagues Are Chasing Gen Z Where It Plays

Here’s what sports marketers are doing to win back a lost generation and save the future of fandom. Read the article here.

A Look At Gen Z’s Preferred Social Platforms

The social networks with the most monthly Gen Z users are Snapchat (42.0 million), TikTok (37.3 million), and Instagram (33.3 million). Read the article here.

More Gen Zers Now Use TikTok Than Instagram In The US

In 2023, TikTok will surpass Snapchat in total US users. Read the article here.

The New Late-Night

New YouTube talk shows that Millennials and Gen Zs are tuning into. Read the article here.

Makers Of ‘Kid’s First Virtual World’ Animal Jam Targets Gen Z Teens With Fer.al Debut

The company behind the popular kids’ title, Animal Jam, is launching a new game, Fer.al, which builds on Animal Jam’s legacy while catering to a slightly older crowd of Gen Z teens. Read the article here.

How ‘Freaks and Geeks’ Has Become A Cult Favorite For Another Generation Of Teens On TikTok

Now streaming on Hulu, Gen Z has discovered the beloved and short-lived Judd Apatow comedy, proving it endures as a timeless portrait of high school angst. Read the article here.

Technology Promises Connection, But Gen Z Sees A Paradox

The U.S. childhood and adolescent experience is mediated by screens, both in and outside the home. In light of this, how should teens and their families respond to the new force shaping their lives? Read the article from Barna here.

Why The US Military’s Engagement With Gen Z On Twitch Is Increasingly Under Scrutiny

The United States military needs to attract Gen Z, the oldest of whom are now in their late teens and early 20s, so members of the Army and Navy have been meeting their target audience where they live: The video game livestreaming platform Twitch. Read the article here.