Research + News | Topic: Gen Z

Gauging How Digital Usage Fits Into Teens’ Lives And Buying Habits

Are teens as much in thrall to digital as popular stereotypes suggest? Read the article here.

Gen Z Are The Most Likely To Be Influenced Online

People who are part of Generation Z are the most likely age group to be influenced by the things they see on the internet, despite being the first generation to grow up entirely online. Read the article here.

Gen Z, Millennials Unhappy With Social Media’s Impact On Their Lives

Having come of age in a world in which virtual “likes” determine personal worth, more than half of Gen Z and Millennials admit to daydreaming about life without social media. Read the article here.

Under Employers’ Gaze, Gen Z Is Biting Its Tongue On Social Media

Only about 1 in 10 teenagers say they share personal, religious or political beliefs on social media, according to a recent survey from Pew Research Center. Read the article here.

Hashtag Missions: How Social Media Is Reshaping Conferences

Gen Z’s digital natives bring followers along for the experience. Read the article here.

YouTube, Instagram Among Most Popular Social Video Platforms For Gen Z, Millennials

Where do millennials and Gen Z get their social video content? Increasingly, it is on YouTube or Instagram. Read the article here.

Ten Ways “Grown-Up” Christians Can Set A Better Example For Gen Z On Social Media

Dear Christians On Social Media, Gen Z Is Watching. Read this article from Jonathan Morrow for the Impact 360 Institute here.

Gen-Z Relieved To Escape Their Smartphones For Several Weeks, Study Suggests

mbers of Generation Z are relieved when placed in a situation where they are unable to access their smartphones for several weeks, suggests a study conducted by Screen Education, a non-profit organization that addresses smartphone addiction. Read the article here.

Gen Z Engaging With 10 Hours Of Online Content A Day

According to research by Adobe into the UK’s content consumption habits, Generation Z spend a whopping 10.6 hours engaging with online content every single day. Read the article here.

New Report Details The Devastating Effects Social Media Is Having On Generation Z

A study released in Jan 2018 by Barna Research Group reveals that Generation Z is more emotionally affected by the perils of social media than other generations who are also online. Read the article here.