Research + News | Topic: Gen Z
Sep 16, 2022
For Gen Z, TikTok Is The New Search Engine
Young people are turning to TikTok to search for answers. Google has noticed. Read the article here.
Aug 4, 2022
Half Of Millennials And Gen Z Splash Out On Video Games
About half of internet users ages 10 to 41 spend money on video games worldwide, and younger users are more likely to cough up. Read the article here.
Jul 27, 2022
“Phoneliness”: A New Term Defining Reality for Generation Z
Tim Elmore of Growing Leaders explores how smartphones may be making Gen Z more lonely than ever. Read the article here.
Jul 1, 2022
Gen Z Social Usage Rising As Their Parents Start To Log Off
Two-thirds of the US population will use social networks on a monthly basis in 2022, with the largest influx of new users coming from Gen Z. Read the article here.
Mar 10, 2022
Is There Hope For Gen Z?
A review of the book Gen Z, Explained: The Art of Living in a Digital Age. Read the article/review here.
Jan 14, 2022
Pro Sports Leagues Are Chasing Gen Z Where It Plays
Here’s what sports marketers are doing to win back a lost generation and save the future of fandom. Read the article here.
Nov 30, 2021
A Look At Gen Z’s Preferred Social Platforms
The social networks with the most monthly Gen Z users are Snapchat (42.0 million), TikTok (37.3 million), and Instagram (33.3 million). Read the article here.
May 11, 2021
More Gen Zers Now Use TikTok Than Instagram In The US
In 2023, TikTok will surpass Snapchat in total US users. Read the article here.
Mar 16, 2021
The New Late-Night
New YouTube talk shows that Millennials and Gen Zs are tuning into. Read the article here.
Mar 8, 2021
Makers Of ‘Kid’s First Virtual World’ Animal Jam Targets Gen Z Teens With Fer.al Debut
The company behind the popular kids’ title, Animal Jam, is launching a new game, Fer.al, which builds on Animal Jam’s legacy while catering to a slightly older crowd of Gen Z teens. Read the article here.