Research + News | Topic: Gen Z
Jun 19, 2020
Delayed Moves, Poolside Videos And Postmates Spon: The State Of TikTok Collab Houses
Gen Z influencers are settling into life in a shuttered Los Angeles. Read the article here.
Mar 5, 2020
TikTok Penetration Among US Gen Zers
The media’s obsession with Gen Z and TikTok is ever-present, but whether user levels are as high as reported is debatable. Read the article here.
Feb 5, 2020
For Gen Z-ers, YouTube Algorithm ‘Gets Me’
Algorithms designed by social and streaming platforms have been working hard in the background to learn user behavior and serve up new content specifically catered to each individual’s specific interests. Read the article here.
Nov 18, 2019
Gauging How Digital Usage Fits Into Teens’ Lives And Buying Habits
Are teens as much in thrall to digital as popular stereotypes suggest? Read the article here.
Sep 16, 2019
Gen Z Are The Most Likely To Be Influenced Online
People who are part of Generation Z are the most likely age group to be influenced by the things they see on the internet, despite being the first generation to grow up entirely online. Read the article here.
Jul 24, 2019
Gen Z, Millennials Unhappy With Social Media’s Impact On Their Lives
Having come of age in a world in which virtual “likes” determine personal worth, more than half of Gen Z and Millennials admit to daydreaming about life without social media. Read the article here.
May 1, 2019
Under Employers’ Gaze, Gen Z Is Biting Its Tongue On Social Media
Only about 1 in 10 teenagers say they share personal, religious or political beliefs on social media, according to a recent survey from Pew Research Center. Read the article here.
Mar 5, 2019
Hashtag Missions: How Social Media Is Reshaping Conferences
Gen Z’s digital natives bring followers along for the experience. Read the article here.
Jan 30, 2019
YouTube, Instagram Among Most Popular Social Video Platforms For Gen Z, Millennials
Where do millennials and Gen Z get their social video content? Increasingly, it is on YouTube or Instagram. Read the article here.
Jun 8, 2018
Ten Ways “Grown-Up” Christians Can Set A Better Example For Gen Z On Social Media
Dear Christians On Social Media, Gen Z Is Watching. Read this article from Jonathan Morrow for the Impact 360 Institute here.