Research + News | Topic: Gen Z

Why The US Military’s Engagement With Gen Z On Twitch Is Increasingly Under Scrutiny

The United States military needs to attract Gen Z, the oldest of whom are now in their late teens and early 20s, so members of the Army and Navy have been meeting their target audience where they live: The video game livestreaming platform Twitch. Read the article here.

Delayed Moves, Poolside Videos And Postmates Spon: The State Of TikTok Collab Houses

Gen Z influencers are settling into life in a shuttered Los Angeles. Read the article here.

TikTok Penetration Among US Gen Zers

The media’s obsession with Gen Z and TikTok is ever-present, but whether user levels are as high as reported is debatable. Read the article here.

For Gen Z-ers, YouTube Algorithm ‘Gets Me’

Algorithms designed by social and streaming platforms have been working hard in the background to learn user behavior and serve up new content specifically catered to each individual’s specific interests. Read the article here.

Gauging How Digital Usage Fits Into Teens’ Lives And Buying Habits

Are teens as much in thrall to digital as popular stereotypes suggest? Read the article here.

Gen Z Are The Most Likely To Be Influenced Online

People who are part of Generation Z are the most likely age group to be influenced by the things they see on the internet, despite being the first generation to grow up entirely online. Read the article here.

Gen Z, Millennials Unhappy With Social Media’s Impact On Their Lives

Having come of age in a world in which virtual “likes” determine personal worth, more than half of Gen Z and Millennials admit to daydreaming about life without social media. Read the article here.

Under Employers’ Gaze, Gen Z Is Biting Its Tongue On Social Media

Only about 1 in 10 teenagers say they share personal, religious or political beliefs on social media, according to a recent survey from Pew Research Center. Read the article here.

Hashtag Missions: How Social Media Is Reshaping Conferences

Gen Z’s digital natives bring followers along for the experience. Read the article here.

YouTube, Instagram Among Most Popular Social Video Platforms For Gen Z, Millennials

Where do millennials and Gen Z get their social video content? Increasingly, it is on YouTube or Instagram. Read the article here.