Research + News | Topic: Gen Z

Hashtag Missions: How Social Media Is Reshaping Conferences

Gen Z’s digital natives bring followers along for the experience. Read the article here.

YouTube, Instagram Among Most Popular Social Video Platforms For Gen Z, Millennials

Where do millennials and Gen Z get their social video content? Increasingly, it is on YouTube or Instagram. Read the article here.

Ten Ways “Grown-Up” Christians Can Set A Better Example For Gen Z On Social Media

Dear Christians On Social Media, Gen Z Is Watching. Read this article from Jonathan Morrow for the Impact 360 Institute here.

Gen-Z Relieved To Escape Their Smartphones For Several Weeks, Study Suggests

mbers of Generation Z are relieved when placed in a situation where they are unable to access their smartphones for several weeks, suggests a study conducted by Screen Education, a non-profit organization that addresses smartphone addiction. Read the article here.

Gen Z Engaging With 10 Hours Of Online Content A Day

According to research by Adobe into the UK’s content consumption habits, Generation Z spend a whopping 10.6 hours engaging with online content every single day. Read the article here.

New Report Details The Devastating Effects Social Media Is Having On Generation Z

A study released in Jan 2018 by Barna Research Group reveals that Generation Z is more emotionally affected by the perils of social media than other generations who are also online. Read the article here.

The Growing Leaders blog discusses the issue of digital distraction and what we can do to help Gen Z from being distracted. Read the blog post here.

How Tech Companies Are Catering To Generation Z Teens

Kids born after 1995, also known as Generation Z, will make up 40 percent of consumers by 2020, and retailers are desperate for their attention. Read the article here.