For Gen Z, TikTok Is The New Search Engine
Young people are turning to TikTok to search for answers. Google has noticed. Read the article here.
Young people are turning to TikTok to search for answers. Google has noticed. Read the article here.
About half of internet users ages 10 to 41 spend money on video games worldwide, and younger users are more likely to cough up. Read the article here.
Tim Elmore of Growing Leaders explores how smartphones may be making Gen Z more lonely than ever. Read the article here.
Two-thirds of the US population will use social networks on a monthly basis in 2022, with the largest influx of new users coming from Gen Z. Read the article here.
A review of the book Gen Z, Explained: The Art of Living in a Digital Age. Read the article/review here.
Here’s what sports marketers are doing to win back a lost generation and save the future of fandom. Read the article here.
The social networks with the most monthly Gen Z users are Snapchat (42.0 million), TikTok (37.3 million), and Instagram (33.3 million). Read the article here.
In 2023, TikTok will surpass Snapchat in total US users. Read the article here.
New YouTube talk shows that Millennials and Gen Zs are tuning into. Read the article here.
The company behind the popular kids’ title, Animal Jam, is launching a new game, Fer.al, which builds on Animal Jam’s legacy while catering to a slightly older crowd of Gen Z teens. Read the article here.