Jul 1, 2022
Gen Z Social Usage Rising As Their Parents Start To Log Off
Two-thirds of the US population will use social networks on a monthly basis in 2022, with the largest influx of new users coming from Gen Z. Read the article here.
Research + News | Topic: Gen Z
Mar 10, 2022
Is There Hope For Gen Z?
A review of the book Gen Z, Explained: The Art of Living in a Digital Age. Read the article/review here.
Jan 14, 2022
Pro Sports Leagues Are Chasing Gen Z Where It Plays
Here’s what sports marketers are doing to win back a lost generation and save the future of fandom. Read the article here.
Nov 30, 2021
A Look At Gen Z’s Preferred Social Platforms
The social networks with the most monthly Gen Z users are Snapchat (42.0 million), TikTok (37.3 million), and Instagram (33.3 million). Read the article here.
May 11, 2021
More Gen Zers Now Use TikTok Than Instagram In The US
In 2023, TikTok will surpass Snapchat in total US users. Read the article here.
Mar 16, 2021
The New Late-Night
New YouTube talk shows that Millennials and Gen Zs are tuning into. Read the article here.
Mar 8, 2021
Makers Of ‘Kid’s First Virtual World’ Animal Jam Targets Gen Z Teens With Fer.al Debut
The company behind the popular kids’ title, Animal Jam, is launching a new game, Fer.al, which builds on Animal Jam’s legacy while catering to a slightly older crowd of Gen Z teens. Read the article here.
Feb 16, 2021
How ‘Freaks and Geeks’ Has Become A Cult Favorite For Another Generation Of Teens On TikTok
Now streaming on Hulu, Gen Z has discovered the beloved and short-lived Judd Apatow comedy, proving it endures as a timeless portrait of high school angst. Read the article here.
Nov 18, 2020
Technology Promises Connection, But Gen Z Sees A Paradox
The U.S. childhood and adolescent experience is mediated by screens, both in and outside the home. In light of this, how should teens and their families respond to the new force shaping their lives? Read the article from Barna here.
Aug 19, 2020
Why The US Military’s Engagement With Gen Z On Twitch Is Increasingly Under Scrutiny
The United States military needs to attract Gen Z, the oldest of whom are now in their late teens and early 20s, so members of the Army and Navy have been meeting their target audience where they live: The video game livestreaming platform Twitch. Read the article here.