Research + News | Topic: Gen Z
Nov 18, 2020
Technology Promises Connection, But Gen Z Sees A Paradox
The U.S. childhood and adolescent experience is mediated by screens, both in and outside the home. In light of this, how should teens and their families respond to the new force shaping their lives? Read the article from Barna here.
Aug 19, 2020
Why The US Military’s Engagement With Gen Z On Twitch Is Increasingly Under Scrutiny
The United States military needs to attract Gen Z, the oldest of whom are now in their late teens and early 20s, so members of the Army and Navy have been meeting their target audience where they live: The video game livestreaming platform Twitch. Read the article here.
Jun 19, 2020
Delayed Moves, Poolside Videos And Postmates Spon: The State Of TikTok Collab Houses
Gen Z influencers are settling into life in a shuttered Los Angeles. Read the article here.
Mar 5, 2020
TikTok Penetration Among US Gen Zers
The media’s obsession with Gen Z and TikTok is ever-present, but whether user levels are as high as reported is debatable. Read the article here.
Feb 5, 2020
For Gen Z-ers, YouTube Algorithm ‘Gets Me’
Algorithms designed by social and streaming platforms have been working hard in the background to learn user behavior and serve up new content specifically catered to each individual’s specific interests. Read the article here.
Nov 18, 2019
Gauging How Digital Usage Fits Into Teens’ Lives And Buying Habits
Are teens as much in thrall to digital as popular stereotypes suggest? Read the article here.
Sep 16, 2019
Gen Z Are The Most Likely To Be Influenced Online
People who are part of Generation Z are the most likely age group to be influenced by the things they see on the internet, despite being the first generation to grow up entirely online. Read the article here.
Jul 24, 2019
Gen Z, Millennials Unhappy With Social Media’s Impact On Their Lives
Having come of age in a world in which virtual “likes” determine personal worth, more than half of Gen Z and Millennials admit to daydreaming about life without social media. Read the article here.
May 1, 2019
Under Employers’ Gaze, Gen Z Is Biting Its Tongue On Social Media
Only about 1 in 10 teenagers say they share personal, religious or political beliefs on social media, according to a recent survey from Pew Research Center. Read the article here.
Mar 5, 2019
Hashtag Missions: How Social Media Is Reshaping Conferences
Gen Z’s digital natives bring followers along for the experience. Read the article here.