Research + News | Topic: Gen Z

More Gen Zers Now Use TikTok Than Instagram In The US

In 2023, TikTok will surpass Snapchat in total US users. Read the article here.

The New Late-Night

Makers Of ‘Kid’s First Virtual World’ Animal Jam Targets Gen Z Teens With Fer.al Debut

The company behind the popular kids’ title, Animal Jam, is launching a new game, Fer.al, which builds on Animal Jam’s legacy while catering to a slightly older crowd of Gen Z teens. Read the article here.

How ‘Freaks and Geeks’ Has Become A Cult Favorite For Another Generation Of Teens On TikTok

Technology Promises Connection, But Gen Z Sees A Paradox

The U.S. childhood and adolescent experience is mediated by screens, both in and outside the home. In light of this, how should teens and their families respond to the new force shaping their lives? Read the article from Barna here.

Why The US Military’s Engagement With Gen Z On Twitch Is Increasingly Under Scrutiny

The United States military needs to attract Gen Z, the oldest of whom are now in their late teens and early 20s, so members of the Army and Navy have been meeting their target audience where they live: The video game livestreaming platform Twitch. Read the article here.

Delayed Moves, Poolside Videos And Postmates Spon: The State Of TikTok Collab Houses

Gen Z influencers are settling into life in a shuttered Los Angeles. Read the article here.

TikTok Penetration Among US Gen Zers

The media’s obsession with Gen Z and TikTok is ever-present, but whether user levels are as high as reported is debatable. Read the article here.

For Gen Z-ers, YouTube Algorithm ‘Gets Me’

Algorithms designed by social and streaming platforms have been working hard in the background to learn user behavior and serve up new content specifically catered to each individual’s specific interests. Read the article here.

Gauging How Digital Usage Fits Into Teens’ Lives And Buying Habits

Are teens as much in thrall to digital as popular stereotypes suggest? Read the article here.