Research + News | Topic: eSports

Game-Fluencers

Esports streamers with millions of generation Z fans are the next frontier for brands. Read the article here.

Parents’ Ultimate Guide to Esports

Now that esports is in high schools across the country, your teen gamer can justify gaming as “training” — and maybe even win a college scholarship. Read the blog from Common Sense Media here.

Nickelodeon Makes Esports Programming Move

In a deal with Emerge Gaming, a developer of online eSports and casual gaming tournament platforms, Viacom’s Nickelodeon will launch NickX, an interactive esports tournament platform on Nickelodeon. Read the article here.

Game On! Newsletter – May 2019

A look at esports and other video game insights from Neilsen. Download the report here.

Video Game ‘Watchers’ Aren’t Limited to Esports

US video gamers spend more time watching video game content on streaming sites like Twitch and YouTube than watching esports tournaments. Read the report to learn more by clicking here.

US eSports Ad Revenues Will Grow 25% In 2019

Competitive video gaming is a rapidly growing, multibillion-dollar industry, presenting new opportunities for marketers to reach and engage with fans worldwide. Read the report here.

Meet The Female Esports Fan

Females are engaging with esports, and at increasing rates. According to a recent Nielsen Esports Fan Insights survey, 22% of esports fans around the world are female. Read the article here.

What Data Tells Us About The Future Of ESports

Globally, the esports audience continues to broaden—and with this, the characteristics and motivations of the “average” fan continue to be moving targets. Read the article here.

Esports Playing In The Big Leagues Now

In 2018, esports captured the attention of nearly 400 million viewers worldwide—and cable and OTT platforms took note, with media rights revenues topping $180 million. Read the report here.

A League Of Their Own – Retailers Open E-Sports Arenas Inside Their Stores

As younger Millennials and especially Gen Zs embrace this activity to fit their digital-first lives, the global eSports market is projected to reach $1.65 billion in revenue by 2020. Read the article here.