Jan 14, 2022
Pro Sports Leagues Are Chasing Gen Z Where It Plays
Here’s what sports marketers are doing to win back a lost generation and save the future of fandom. Read the article here.
Research + News | Topic: eSports
Dec 20, 2021
The E-Sports Generation – Step Aside, Lebron And Dak, And Make Room For Banjo And Kazooie
Kids were already drifting away from traditional sports before the pandemic, with ramifications for the entire sports industry. The trend has accelerated in the pandemic. Read the article here.
Nov 26, 2021
The Gaming Business: A Look At The eSports Playing Field
Esports is set to grow into a $1.62 billion industry by 2024. Read the article here.
Jun 7, 2021
A Pro E-Sports Team Is Getting $210 Million To Change Its Name
The deal between TSM, which fields competitive video game teams, and the Hong Kong-based FTX exchange, rivals the kinds of deals top sports franchises land to name arenas and stadiums. Read the article here.
Feb 8, 2021
The Esport Report
The pandemic has helped propel esports to new and unprecedented heights. Read the article here.
Apr 29, 2020
Gaming Champions
As live sports shut down for 2020, the online arena switches on—rallying a larger audience and more players during home quarantine. Read the article here.
Apr 14, 2020
How eSports Is Changing During The Coronavirus Pandemic
A podcast from eMarketer discussing the success of eSports during the Coronavirus Pandemic. Listen to it here.
Apr 13, 2020
Video Games Now Unlikely Social Media Success Story
Video game players have been stereotypically depicted as loners — but during the current pandemic, video games are evolving into a solid social media force. Read the article here.
Apr 9, 2020
Is Pro Video Game Streamer The Most Coronavirus-Proof Job In The World?
Pro video game streamers are used to spending their days in isolation. And a huge new audience is at home to watch them play. Read the article here.
Apr 7, 2020
Socially-Distanced Sports
Check out the latest update on sports in the era of covid-19. Read the article here.