Research + News | Topic: eSports
Feb 20, 2020
Twitch Poised To Top 40 Million Users, Especially Younger Ones
Online gaming community content publisher Twitch is poised to top 40 million U.S. users, according to new estimates released this morning by eMarketer. Read the article here.
Feb 14, 2020
Ahead Of The Game: The Gaming Streamer Wars Are Heating Up
Companies are cashing in on this top passionate point among today’s youth, sealing deals and inking partnerships that they hope will capture the attention of today’s young gamers. Read the article here.
Sep 30, 2019
Esports streamers with millions of generation Z fans are the next frontier for brands. Read the article here.
Jun 18, 2019
Parents’ Ultimate Guide to Esports
Now that esports is in high schools across the country, your teen gamer can justify gaming as “training” — and maybe even win a college scholarship. Read the blog from Common Sense Media here.
Jun 13, 2019
Nickelodeon Makes Esports Programming Move
In a deal with Emerge Gaming, a developer of online eSports and casual gaming tournament platforms, Viacom’s Nickelodeon will launch NickX, an interactive esports tournament platform on Nickelodeon. Read the article here.
May 10, 2019
Game On! Newsletter – May 2019
A look at esports and other video game insights from Neilsen. Download the report here.
May 8, 2019
Video Game ‘Watchers’ Aren’t Limited to Esports
US video gamers spend more time watching video game content on streaming sites like Twitch and YouTube than watching esports tournaments. Read the report to learn more by clicking here.
Mar 14, 2019
US eSports Ad Revenues Will Grow 25% In 2019
Competitive video gaming is a rapidly growing, multibillion-dollar industry, presenting new opportunities for marketers to reach and engage with fans worldwide. Read the report here.
Mar 6, 2019
Meet The Female Esports Fan
Females are engaging with esports, and at increasing rates. According to a recent Nielsen Esports Fan Insights survey, 22% of esports fans around the world are female. Read the article here.
Feb 22, 2019
What Data Tells Us About The Future Of ESports
Globally, the esports audience continues to broaden—and with this, the characteristics and motivations of the “average” fan continue to be moving targets. Read the article here.