Research + News | Topic: eSports

Esports Racks Up Points With Hard-To-Reach Demo: Young Males

As platforms like Twitch become destinations in their own right, and esports leagues become more formal in their structures, the opportunities for brands to engage becomes clearer. Read the full article here.

Video Games As Varsity Sports At Some Colleges

Student-athletes compete in online games such as League of Legends, Overwatch and Hearthstone with other teams in the National Association of Collegiate Esports. Read the article here.

The Growth Of eSports

In the same way that Gen Xers elevated extreme sports in the 1990s and fueled the launch of the X Games, younger Gen Ys and Zs are driving the growth of eSports. Read the report here.