Research + News | Topic: eSports
Jul 11, 2018
Esports Niche Getting Bigger; 62% Play At Least An Hour Per Week
New research from Parks Associates shows that 10% of U.S broadband households watch esports content on sites ranging from Amazon’s Twitch to YouTube, and 62% actually play an esports game for at least an hour a week. Read the article here.
Mar 23, 2018
Esports Racks Up Points With Hard-To-Reach Demo: Young Males
As platforms like Twitch become destinations in their own right, and esports leagues become more formal in their structures, the opportunities for brands to engage becomes clearer. Read the full article here.
Feb 16, 2018
Video Games As Varsity Sports At Some Colleges
Student-athletes compete in online games such as League of Legends, Overwatch and Hearthstone with other teams in the National Association of Collegiate Esports. Read the article here.
Jun 9, 2017
The Growth Of eSports
In the same way that Gen Xers elevated extreme sports in the 1990s and fueled the launch of the X Games, younger Gen Ys and Zs are driving the growth of eSports. Read the report here.