Research + News | Topic: eSports

Twitch Poised To Top 40 Million Users, Especially Younger Ones

Online gaming community content publisher Twitch is poised to top 40 million U.S. users, according to new estimates released this morning by eMarketer. Read the article here.

Ahead Of The Game: The Gaming Streamer Wars Are Heating Up

Companies are cashing in on this top passionate point among today’s youth, sealing deals and inking partnerships that they hope will capture the attention of today’s young gamers. Read the article here.

Game-Fluencers

Esports streamers with millions of generation Z fans are the next frontier for brands. Read the article here.

Parents’ Ultimate Guide to Esports

Now that esports is in high schools across the country, your teen gamer can justify gaming as “training” — and maybe even win a college scholarship. Read the blog from Common Sense Media here.

Nickelodeon Makes Esports Programming Move

In a deal with Emerge Gaming, a developer of online eSports and casual gaming tournament platforms, Viacom’s Nickelodeon will launch NickX, an interactive esports tournament platform on Nickelodeon. Read the article here.

Game On! Newsletter – May 2019

A look at esports and other video game insights from Neilsen. Download the report here.

Video Game ‘Watchers’ Aren’t Limited to Esports

US video gamers spend more time watching video game content on streaming sites like Twitch and YouTube than watching esports tournaments. Read the report to learn more by clicking here.

US eSports Ad Revenues Will Grow 25% In 2019

Competitive video gaming is a rapidly growing, multibillion-dollar industry, presenting new opportunities for marketers to reach and engage with fans worldwide. Read the report here.

Meet The Female Esports Fan

Females are engaging with esports, and at increasing rates. According to a recent Nielsen Esports Fan Insights survey, 22% of esports fans around the world are female. Read the article here.

What Data Tells Us About The Future Of ESports

Globally, the esports audience continues to broaden—and with this, the characteristics and motivations of the “average” fan continue to be moving targets. Read the article here.