Research + News | Topic: eSports

US eSports Ad Revenues Will Grow 25% In 2019

Competitive video gaming is a rapidly growing, multibillion-dollar industry, presenting new opportunities for marketers to reach and engage with fans worldwide. Read the report here.

Meet The Female Esports Fan

Females are engaging with esports, and at increasing rates. According to a recent Nielsen Esports Fan Insights survey, 22% of esports fans around the world are female. Read the article here.

What Data Tells Us About The Future Of ESports

Globally, the esports audience continues to broaden—and with this, the characteristics and motivations of the “average” fan continue to be moving targets. Read the article here.

Esports Playing In The Big Leagues Now

In 2018, esports captured the attention of nearly 400 million viewers worldwide—and cable and OTT platforms took note, with media rights revenues topping $180 million. Read the report here.

A League Of Their Own – Retailers Open E-Sports Arenas Inside Their Stores

As younger Millennials and especially Gen Zs embrace this activity to fit their digital-first lives, the global eSports market is projected to reach $1.65 billion in revenue by 2020. Read the article here.

Esports Business Poised For Expansion In 2019

The esports phenomenon is set to expand even further in 2019, with Deloitte predicting the U.S. esports business will expand by 35%. Read the article here.

Parents’ Ultimate Guide To Esports

Now that esports is in high schools across the country, your teen gamer can justify gaming as “training” — and maybe even win a college scholarship. Read the article from Common Sense Media here.

Esports Niche Getting Bigger; 62% Play At Least An Hour Per Week

New research from Parks Associates shows that 10% of U.S broadband households watch esports content on sites ranging from Amazon’s Twitch to YouTube, and 62% actually play an esports game for at least an hour a week. Read the article here.

Esports Racks Up Points With Hard-To-Reach Demo: Young Males

As platforms like Twitch become destinations in their own right, and esports leagues become more formal in their structures, the opportunities for brands to engage becomes clearer. Read the full article here.

Video Games As Varsity Sports At Some Colleges

Student-athletes compete in online games such as League of Legends, Overwatch and Hearthstone with other teams in the National Association of Collegiate Esports. Read the article here.