Research + News | Topic: eSports
Jun 7, 2021
A Pro E-Sports Team Is Getting $210 Million To Change Its Name
The deal between TSM, which fields competitive video game teams, and the Hong Kong-based FTX exchange, rivals the kinds of deals top sports franchises land to name arenas and stadiums. Read the article here.
Feb 8, 2021
The Esport Report
The pandemic has helped propel esports to new and unprecedented heights. Read the article here.
Apr 29, 2020
As live sports shut down for 2020, the online arena switches on—rallying a larger audience and more players during home quarantine. Read the article here.
Apr 14, 2020
How eSports Is Changing During The Coronavirus Pandemic
A podcast from eMarketer discussing the success of eSports during the Coronavirus Pandemic. Listen to it here.
Apr 13, 2020
Video Games Now Unlikely Social Media Success Story
Video game players have been stereotypically depicted as loners — but during the current pandemic, video games are evolving into a solid social media force. Read the article here.
Apr 9, 2020
Is Pro Video Game Streamer The Most Coronavirus-Proof Job In The World?
Pro video game streamers are used to spending their days in isolation. And a huge new audience is at home to watch them play. Read the article here.
Apr 7, 2020
Check out the latest update on sports in the era of covid-19. Read the article here.
Feb 20, 2020
Twitch Poised To Top 40 Million Users, Especially Younger Ones
Online gaming community content publisher Twitch is poised to top 40 million U.S. users, according to new estimates released this morning by eMarketer. Read the article here.
Feb 14, 2020
Ahead Of The Game: The Gaming Streamer Wars Are Heating Up
Companies are cashing in on this top passionate point among today’s youth, sealing deals and inking partnerships that they hope will capture the attention of today’s young gamers. Read the article here.
Sep 30, 2019
Esports streamers with millions of generation Z fans are the next frontier for brands. Read the article here.