Research + News | Topic: Media

Gen Z, Millennials Have Higher Tolerance For TV Ads

Contrary to some common perceptions about advertising, a Deloitte study says younger TV viewers actually have a higher tolerance for advertising — especially for streaming services. Read the article here.

The Call To Self-Discipline In A Media-Saturated Age

Our society is addicted to spectacle. How do we keep our eyes are fixed on Christ? Read a review of a new book from Tony Reinke, titled Competing Spectacles: Treasuring Christ in the Media Age, by clicking here.

Discover What Americans Are Watching, Reading, Playing, Buying And More

These Top 10 lists from Nielsen are compiled on a weekly, monthly or quarterly basis. View the lists here.

Digital-Only Festivals Redefine Immersive Entertainment

Recently, brands are bundling aspects from both music and video games into can’t-miss digital-only festivals where participants tune in for immersive entertainment from the comfort of their consoles. Read the article here.

Digital Media Is ‘Like Cocaine’ For Babies’ Developing Brains

Some doctors refer to behaviors resulting from overexposure to digital devices as “virtual autism.” Read the article here.

50 Media Hours Per Week

A new survey estimates that consumer time spent with media worldwide, including all digital and traditional media combined, is on pace to grow 2.1% to an average of 50.9 hours per week (HPW) in 2018. Read the article here.

The Media Universe: More Options, More Time, More Reach

In just the few months since the end of the third quarter of last year, U.S. consumers 18 and older increased their time with media by more than a full half hour. Read the article and research from Nielsen here.

Next Year, People Will Spend More Time Online Than They Will Watching TV. That’s A First.

In 2019, people are expected to spend an average of 170.6 minutes each day on online activities like watching videos on YouTube, sharing photos on Facebook and shopping on Amazon. They’ll spend slightly less time — 170.3 minutes —watching TV. Read the full article here.

A New Study Shows That Students Learn Way More Effectively From Print Textbooks Than Screens

While new forms of classroom technology like digital textbooks are more accessible and portable, it would be wrong to assume that students will automatically be better served by digital reading simply because they prefer it. Read the article here.

Music Revenues Rise Double Digits In 2017

Streaming media platforms remain profitable for the music business — especially with paid streaming subscriptions. Read the article here.