Research + News | Topic: Media

In The U.S., People Are Switching To Digital For Live Sports Viewing

Sports are on hold in the US due to the coronavirus pandemic, but digital live sports viewership will still rise more than 14% this year thanks to continued organic growth and accelerated cord-cutting. Read the article here.

Teens’ And Kids’ Media Diets During The Coronavirus

This eMarketer podcast discusses the media diets of kids and teens in quarantine. Listen to it here.

Fortnite Brings Millions Together On Video Game For Live Music

Enter Fortnite, the video game gone cultural phenomenon — the latest in live music venues. Read the article here.

Binge Nation: Average American Streams 8 Hours Of Content Per Day During Coronavirus Outbreak

A new survey of 2,000 U.S. residents finds the average American is currently streaming eight hours of content per day and finishing three TV series per week. Read the article here.

Teenagers Are Discovering That The World Of YouTube Fan Fiction Can Have A Dark, Sexual, And Violent Side

Some teens go looking for this X-rated content on the site Wattpad, but some just stumble across it, potentially thanks to the site’s “You’ll also like” recommendations. Read the article here.

The Common Sense Census: Media Use By Tweens And Teens, 2019

This large-scale study explores how kids age 8 to 18 in the U.S. use media across an array of activities and devices—including short-form, mobile-friendly platforms like YouTube—to see where they spend their time and what they enjoy most. Download the report from Common Sense Media here.

Gen Z, Millennials Have Higher Tolerance For TV Ads

Contrary to some common perceptions about advertising, a Deloitte study says younger TV viewers actually have a higher tolerance for advertising — especially for streaming services. Read the article here.

The Call To Self-Discipline In A Media-Saturated Age

Our society is addicted to spectacle. How do we keep our eyes are fixed on Christ? Read a review of a new book from Tony Reinke, titled Competing Spectacles: Treasuring Christ in the Media Age, by clicking here.

Discover What Americans Are Watching, Reading, Playing, Buying And More

These Top 10 lists from Nielsen are compiled on a weekly, monthly or quarterly basis. View the lists here.

Digital-Only Festivals Redefine Immersive Entertainment

Recently, brands are bundling aspects from both music and video games into can’t-miss digital-only festivals where participants tune in for immersive entertainment from the comfort of their consoles. Read the article here.