Research + News | Topic: Finances

A Pro E-Sports Team Is Getting $210 Million To Change Its Name

The deal between TSM, which fields competitive video game teams, and the Hong Kong-based FTX exchange, rivals the kinds of deals top sports franchises land to name arenas and stadiums. Read the article here.

TikTok Ranks High For Driving Female Gen Z Purchases

Recommendations from family/friends and TikTok videos are among the top drivers of product purchases among Gen Z females, according to the 2021 IRI Gen Z survey. Read the article here.

For Creators, Everything Is For Sale

Creators are using online platforms to earn money by auctioning off, or taking polls, for what activities they should do next. Read the article here.

‘PoshTok’ Is Where TikTok’s Richest Teens Hang Out

The concept of PoshTok is simple: what if having a ton of money didn’t just mean nice stuff, but also: internet clout? Read the article here.

Trans Teens Are Using TikTok To Raise Money For Their Surgery

After struggling on Instagram and other platforms, transgender people are using TikTok’s unique attributes to bypass waiting lists and raise money for expensive gender transition operations. Read the article here.

Kids In The UK Are Now Spending More Money On ‘Fortnite’ And ‘Roblox’ Than Candy And Books

Childrens’ spending habits in the UK have shifted to online games such as “Roblox” and “Fortnite” since lockdown began, away from sweets and books, a pocket money app has reported. Read the article here.

TikTok Teens Are Obsessed With Fake Luxury Products

Young consumers want to wear items that look like Gucci or Lululemon, but don’t necessarily want to pay for them. Read the article here.

Is YouTube Turning Kids Into Budding Shoppers?

Kids and teens hold a lot of spending power that’s extending into households. Read the article here.

These Teenage TikTok Stars Reveal How Their ‘Goofy’ Videos Made Them Financially Independent

TikTok, which is owned by Chinese internet technology company ByteDance, has become the social media app of choice for many teens. Read the article here.

Loot Box Purchases And Skin Betting Viewed As ‘Highly Addictive’ By Young Gamers

Loot boxes are mystery items embedded within games that can be purchased for randomised rewards, including “skins” which change the appearance of a character. The skins can then be used to trade on third-party websites for real money. Read the article here.