Research + News | Topic: Finances
Jun 7, 2021
A Pro E-Sports Team Is Getting $210 Million To Change Its Name
The deal between TSM, which fields competitive video game teams, and the Hong Kong-based FTX exchange, rivals the kinds of deals top sports franchises land to name arenas and stadiums. Read the article here.
May 28, 2021
TikTok Ranks High For Driving Female Gen Z Purchases
Recommendations from family/friends and TikTok videos are among the top drivers of product purchases among Gen Z females, according to the 2021 IRI Gen Z survey. Read the article here.
Mar 18, 2021
For Creators, Everything Is For Sale
Creators are using online platforms to earn money by auctioning off, or taking polls, for what activities they should do next. Read the article here.
Dec 30, 2020
‘PoshTok’ Is Where TikTok’s Richest Teens Hang Out
The concept of PoshTok is simple: what if having a ton of money didn’t just mean nice stuff, but also: internet clout? Read the article here.
Oct 21, 2020
Trans Teens Are Using TikTok To Raise Money For Their Surgery
After struggling on Instagram and other platforms, transgender people are using TikTok’s unique attributes to bypass waiting lists and raise money for expensive gender transition operations. Read the article here.
Sep 25, 2020
Kids In The UK Are Now Spending More Money On ‘Fortnite’ And ‘Roblox’ Than Candy And Books
Childrens’ spending habits in the UK have shifted to online games such as “Roblox” and “Fortnite” since lockdown began, away from sweets and books, a pocket money app has reported. Read the article here.
Mar 2, 2020
TikTok Teens Are Obsessed With Fake Luxury Products
Young consumers want to wear items that look like Gucci or Lululemon, but don’t necessarily want to pay for them. Read the article here.
Feb 21, 2020
Is YouTube Turning Kids Into Budding Shoppers?
Kids and teens hold a lot of spending power that’s extending into households. Read the article here.
Jan 24, 2020
These Teenage TikTok Stars Reveal How Their ‘Goofy’ Videos Made Them Financially Independent
TikTok, which is owned by Chinese internet technology company ByteDance, has become the social media app of choice for many teens. Read the article here.
Jan 2, 2020
Loot Box Purchases And Skin Betting Viewed As ‘Highly Addictive’ By Young Gamers
Loot boxes are mystery items embedded within games that can be purchased for randomised rewards, including “skins” which change the appearance of a character. The skins can then be used to trade on third-party websites for real money. Read the article here.