Providing information and resources for parents, youth workers and educators to help kids navigate their digital world.
The deal between TSM, which fields competitive video game teams, and the Hong Kong-based FTX exchange, rivals the kinds of deals top sports franchises land to name arenas and stadiums. Read the article here.
Recommendations from family/friends and TikTok videos are among the top drivers of product purchases among Gen Z females, according to the 2021 IRI Gen Z survey. Read the article here.
Creators are using online platforms to earn money by auctioning off, or taking polls, for what activities they should do next. Read the article here.
The concept of PoshTok is simple: what if having a ton of money didn’t just mean nice stuff, but also: internet clout? Read the article here.
After struggling on Instagram and other platforms, transgender people are using TikTok’s unique attributes to bypass waiting lists and raise money for expensive gender transition operations. Read the article here.
Childrens’ spending habits in the UK have shifted to online games such as “Roblox” and “Fortnite” since lockdown began, away from sweets and books, a pocket money app has reported. Read the article here.
Young consumers want to wear items that look like Gucci or Lululemon, but don’t necessarily want to pay for them. Read the article here.
Kids and teens hold a lot of spending power that’s extending into households. Read the article here.
TikTok, which is owned by Chinese internet technology company ByteDance, has become the social media app of choice for many teens. Read the article here.
Loot boxes are mystery items embedded within games that can be purchased for randomised rewards, including “skins” which change the appearance of a character. The skins can then be used to trade on third-party websites for real money. Read the article here.