Research + News | Topic: Influencers

TikTok Made Me Buy It

The video app is causing products to blow up — and flame out — faster than ever. Read the article here.

US Influencers Make The Most Income Through Brand Collaborations

Nearly 70% of US influencers said brand collaborations are their No. 1 revenue stream. Read the article here.

TikTok Ranks High For Driving Female Gen Z Purchases

Recommendations from family/friends and TikTok videos are among the top drivers of product purchases among Gen Z females, according to the 2021 IRI Gen Z survey. Read the article here.

Police Arrest 150 ‘Unruly’ Teenagers After Thousands Gather For TikTok Star’s Birthday

More than 150 people were arrested after a crowd of around 2,500 assembled for a TikTok influencer’s birthday party in California’s Huntington Beach, creating a ruckus, including hurling fireworks and rocks at the police. Read the article here.

When Grown-Ups Have Imaginary Friends

“Parasocial relationships” explain why you think influencers are your pals. Read the article here.

For Creators, Everything Is For Sale

Creators are using online platforms to earn money by auctioning off, or taking polls, for what activities they should do next. Read the article here.

‘PoshTok’ Is Where TikTok’s Richest Teens Hang Out

The concept of PoshTok is simple: what if having a ton of money didn’t just mean nice stuff, but also: internet clout? Read the article here.

Instagram Influencers Making Guys More Body-Conscious

Young men’s attitudes about body image and fitness can be affected by Instagram influencers, according to a new study. Read the article here.

Full (TikTok) House

Content collectives have been around for years, but TikTok houses are majorly taking off. Read the article here.

You’re 19 Years Old. You Get Famous Overnight. You Move To L.A. Now What?

A look at the rise (and division) of TikTok influencer houses. Read the article here.