Research + News | Topic: Influencers
Oct 18, 2021
Teen Girls Are Developing Tics. Doctors Say TikTok Could Be A Factor
When teens started turning up in doctors’ offices with sudden, severe physical tics, specialists suspected social media: The girls had been watching Tourette syndrome TikTok videos. Read the article here.
Aug 17, 2021
University Of Alabama Sorority Rush Has Taken Over TikTok. Users Can’t Look Away.
Many of the videos, which in the last week have flooded the feeds of TikTok users across the country, show potential new members — or PNMs, as they are called in the sorority and fraternity community — showing off their outfits for themed events and naming the brand or store each item comes from. Other videos show behind the scenes of how they get ready for the events and, in some cases, attending them. Read the article here.
Jul 21, 2021
TikTok Made Me Buy It
The video app is causing products to blow up — and flame out — faster than ever. Read the article here.
Jun 7, 2021
US Influencers Make The Most Income Through Brand Collaborations
Nearly 70% of US influencers said brand collaborations are their No. 1 revenue stream. Read the article here.
May 28, 2021
TikTok Ranks High For Driving Female Gen Z Purchases
Recommendations from family/friends and TikTok videos are among the top drivers of product purchases among Gen Z females, according to the 2021 IRI Gen Z survey. Read the article here.
May 25, 2021
Police Arrest 150 ‘Unruly’ Teenagers After Thousands Gather For TikTok Star’s Birthday
More than 150 people were arrested after a crowd of around 2,500 assembled for a TikTok influencer’s birthday party in California’s Huntington Beach, creating a ruckus, including hurling fireworks and rocks at the police. Read the article here.
May 7, 2021
When Grown-Ups Have Imaginary Friends
“Parasocial relationships” explain why you think influencers are your pals. Read the article here.
Mar 18, 2021
For Creators, Everything Is For Sale
Creators are using online platforms to earn money by auctioning off, or taking polls, for what activities they should do next. Read the article here.
Dec 30, 2020
‘PoshTok’ Is Where TikTok’s Richest Teens Hang Out
The concept of PoshTok is simple: what if having a ton of money didn’t just mean nice stuff, but also: internet clout? Read the article here.
Dec 10, 2020
Instagram Influencers Making Guys More Body-Conscious
Young men’s attitudes about body image and fitness can be affected by Instagram influencers, according to a new study. Read the article here.