Research + News | Topic: Influencers

‘PoshTok’ Is Where TikTok’s Richest Teens Hang Out

The concept of PoshTok is simple: what if having a ton of money didn’t just mean nice stuff, but also: internet clout? Read the article here.

Instagram Influencers Making Guys More Body-Conscious

Young men’s attitudes about body image and fitness can be affected by Instagram influencers, according to a new study. Read the article here.

Full (TikTok) House

You’re 19 Years Old. You Get Famous Overnight. You Move To L.A. Now What?

A look at the rise (and division) of TikTok influencer houses. Read the article here.

YouTube ‘Kidfluencers’ Exposing Children To ‘Staggering’ Amounts Of Junk Food Ads

Researchers found that almost half of the clips looked at on the video site’s “wildly popular” channels featuring child stars promoted unhealthy food and drinks. Read the article here.

Why Teens Are Paying $325 For Beat-Up Jackets On Instagram

TikTok Stars You Should Know About

They’re some of the biggest celebrities in your kid’s world — and you might not have even heard of them. Read the article from Common Sense Media here.

Delayed Moves, Poolside Videos And Postmates Spon: The State Of TikTok Collab Houses

Gen Z influencers are settling into life in a shuttered Los Angeles. Read the article here.

TikTok Is Breeding A New Batch Of Child Stars. Psychologists Say What Comes Next Won’t Be Pretty

Psychologists warn that outsized social media fame may pose longterm problems for the kids who have become celebrities online. Read the article here.

Social Media Influencers Could Get Teens To Follow Social Distancing Guidelines, Say Researchers

Many adolescents are choosing to ignore the guidelines set out by governments during the COVID-19 pandemic, and peer-to-peer campaigns are likely to be more successful in changing attitudes. Read the article here.