Research + News | Topic: Influencers

TikTok Teens Are Obsessed With Fake Luxury Products

Young consumers want to wear items that look like Gucci or Lululemon, but don’t necessarily want to pay for them. Read the article here.

Is YouTube Turning Kids Into Budding Shoppers?

Kids and teens hold a lot of spending power that’s extending into households. Read the article here.

Behind That Teenage TikTok Star, There’s Probably A Very Confused Parent

Teens can achieve online stardom almost overnight. While that creates an opportunity for a generation of internet users, it also poses a new challenge for a generation of parents. Read the article here.

Will You Be My #Content?

For social media influencers and oversharers, life is full of material. But what if their friends don’t want to be the co-stars? Read the article here.

These Teenage TikTok Stars Reveal How Their ‘Goofy’ Videos Made Them Financially Independent

TikTok, which is owned by Chinese internet technology company ByteDance, has become the social media app of choice for many teens. Read the article here.