Research + News | Topic: Influencers
Mar 2, 2020
TikTok Teens Are Obsessed With Fake Luxury Products
Young consumers want to wear items that look like Gucci or Lululemon, but don’t necessarily want to pay for them. Read the article here.
Feb 21, 2020
Is YouTube Turning Kids Into Budding Shoppers?
Kids and teens hold a lot of spending power that’s extending into households. Read the article here.
Feb 19, 2020
Behind That Teenage TikTok Star, There’s Probably A Very Confused Parent
Teens can achieve online stardom almost overnight. While that creates an opportunity for a generation of internet users, it also poses a new challenge for a generation of parents. Read the article here.
Feb 3, 2020
Will You Be My #Content?
For social media influencers and oversharers, life is full of material. But what if their friends don’t want to be the co-stars? Read the article here.
Jan 24, 2020
These Teenage TikTok Stars Reveal How Their ‘Goofy’ Videos Made Them Financially Independent
TikTok, which is owned by Chinese internet technology company ByteDance, has become the social media app of choice for many teens. Read the article here.