Research + News | Topic: Influencers
Jun 19, 2020
Delayed Moves, Poolside Videos And Postmates Spon: The State Of TikTok Collab Houses
Gen Z influencers are settling into life in a shuttered Los Angeles. Read the article here.
Jun 1, 2020
TikTok Is Breeding A New Batch Of Child Stars. Psychologists Say What Comes Next Won’t Be Pretty
Psychologists warn that outsized social media fame may pose longterm problems for the kids who have become celebrities online. Read the article here.
May 12, 2020
Social Media Influencers Could Get Teens To Follow Social Distancing Guidelines, Say Researchers
Many adolescents are choosing to ignore the guidelines set out by governments during the COVID-19 pandemic, and peer-to-peer campaigns are likely to be more successful in changing attitudes. Read the article here.
May 11, 2020
How Hip-Hop Royalty Found A New Home On Instagram Live
The pandemic halted in-person gatherings, but a new type of party was born on social media, with rap stars leading the charge. Read the article here.
Apr 27, 2020
Hair Tinsel Is Back Thanks To Gen Z Teens And TikTok
Gen Z teens are bringing back all the trends you thought you’d never see again. Read the article here.
Apr 14, 2020
David Dobrik, Donald Trump, Charli D’Amelio Are Teens’ Top Social Influencers, Study finds
YouTuber David Dobrik and TikTokker Charli D’Amelio are among teens’ top celebrity influencers. Read the article here.
Mar 2, 2020
TikTok Teens Are Obsessed With Fake Luxury Products
Young consumers want to wear items that look like Gucci or Lululemon, but don’t necessarily want to pay for them. Read the article here.
Feb 21, 2020
Is YouTube Turning Kids Into Budding Shoppers?
Kids and teens hold a lot of spending power that’s extending into households. Read the article here.
Feb 19, 2020
Behind That Teenage TikTok Star, There’s Probably A Very Confused Parent
Teens can achieve online stardom almost overnight. While that creates an opportunity for a generation of internet users, it also poses a new challenge for a generation of parents. Read the article here.
Feb 3, 2020
Will You Be My #Content?
For social media influencers and oversharers, life is full of material. But what if their friends don’t want to be the co-stars? Read the article here.