Research + News | Topic: Influencers

Teen Girls Are Developing Tics. Doctors Say TikTok Could Be A Factor

When teens started turning up in doctors’ offices with sudden, severe physical tics, specialists suspected social media: The girls had been watching Tourette syndrome TikTok videos. Read the article here.

University Of Alabama Sorority Rush Has Taken Over TikTok. Users Can’t Look Away.

Many of the videos, which in the last week have flooded the feeds of TikTok users across the country, show potential new members — or PNMs, as they are called in the sorority and fraternity community — showing off their outfits for themed events and naming the brand or store each item comes from. Other videos show behind the scenes of how they get ready for the events and, in some cases, attending them. Read the article here.

TikTok Made Me Buy It

The video app is causing products to blow up — and flame out — faster than ever. Read the article here.

US Influencers Make The Most Income Through Brand Collaborations

Nearly 70% of US influencers said brand collaborations are their No. 1 revenue stream. Read the article here.

TikTok Ranks High For Driving Female Gen Z Purchases

Recommendations from family/friends and TikTok videos are among the top drivers of product purchases among Gen Z females, according to the 2021 IRI Gen Z survey. Read the article here.

Police Arrest 150 ‘Unruly’ Teenagers After Thousands Gather For TikTok Star’s Birthday

More than 150 people were arrested after a crowd of around 2,500 assembled for a TikTok influencer’s birthday party in California’s Huntington Beach, creating a ruckus, including hurling fireworks and rocks at the police. Read the article here.

When Grown-Ups Have Imaginary Friends

“Parasocial relationships” explain why you think influencers are your pals. Read the article here.

For Creators, Everything Is For Sale

Creators are using online platforms to earn money by auctioning off, or taking polls, for what activities they should do next. Read the article here.

‘PoshTok’ Is Where TikTok’s Richest Teens Hang Out

The concept of PoshTok is simple: what if having a ton of money didn’t just mean nice stuff, but also: internet clout? Read the article here.

Instagram Influencers Making Guys More Body-Conscious

Young men’s attitudes about body image and fitness can be affected by Instagram influencers, according to a new study. Read the article here.