Research + News | Topic: Influencers
Dec 30, 2020
‘PoshTok’ Is Where TikTok’s Richest Teens Hang Out
The concept of PoshTok is simple: what if having a ton of money didn’t just mean nice stuff, but also: internet clout? Read the article here.
Dec 10, 2020
Instagram Influencers Making Guys More Body-Conscious
Young men’s attitudes about body image and fitness can be affected by Instagram influencers, according to a new study. Read the article here.
Nov 20, 2020
Full (TikTok) House
Content collectives have been around for years, but TikTok houses are majorly taking off. Read the article here.
Oct 26, 2020
You’re 19 Years Old. You Get Famous Overnight. You Move To L.A. Now What?
A look at the rise (and division) of TikTok influencer houses. Read the article here.
Oct 26, 2020
YouTube ‘Kidfluencers’ Exposing Children To ‘Staggering’ Amounts Of Junk Food Ads
Researchers found that almost half of the clips looked at on the video site’s “wildly popular” channels featuring child stars promoted unhealthy food and drinks. Read the article here.
Aug 6, 2020
Why Teens Are Paying $325 For Beat-Up Jackets On Instagram
On the popular social media platform, teenagers and 20-somethings have created a vintage marketplace boasting tattered T-shirts and decades-old denim. Read the article here.
Jul 23, 2020
TikTok Stars You Should Know About
They’re some of the biggest celebrities in your kid’s world — and you might not have even heard of them. Read the article from Common Sense Media here.
Jun 19, 2020
Delayed Moves, Poolside Videos And Postmates Spon: The State Of TikTok Collab Houses
Gen Z influencers are settling into life in a shuttered Los Angeles. Read the article here.
Jun 1, 2020
TikTok Is Breeding A New Batch Of Child Stars. Psychologists Say What Comes Next Won’t Be Pretty
Psychologists warn that outsized social media fame may pose longterm problems for the kids who have become celebrities online. Read the article here.
May 12, 2020
Social Media Influencers Could Get Teens To Follow Social Distancing Guidelines, Say Researchers
Many adolescents are choosing to ignore the guidelines set out by governments during the COVID-19 pandemic, and peer-to-peer campaigns are likely to be more successful in changing attitudes. Read the article here.