Research + News | Topic: Influencers

Delayed Moves, Poolside Videos And Postmates Spon: The State Of TikTok Collab Houses

Gen Z influencers are settling into life in a shuttered Los Angeles. Read the article here.

TikTok Is Breeding A New Batch Of Child Stars. Psychologists Say What Comes Next Won’t Be Pretty

Psychologists warn that outsized social media fame may pose longterm problems for the kids who have become celebrities online. Read the article here.

Social Media Influencers Could Get Teens To Follow Social Distancing Guidelines, Say Researchers

Many adolescents are choosing to ignore the guidelines set out by governments during the COVID-19 pandemic, and peer-to-peer campaigns are likely to be more successful in changing attitudes. Read the article here.

How Hip-Hop Royalty Found A New Home On Instagram Live

The pandemic halted in-person gatherings, but a new type of party was born on social media, with rap stars leading the charge. Read the article here.

Hair Tinsel Is Back Thanks To Gen Z Teens And TikTok

Gen Z teens are bringing back all the trends you thought you’d never see again. Read the article here.

David Dobrik, Donald Trump, Charli D’Amelio Are Teens’ Top Social Influencers, Study finds

YouTuber David Dobrik and TikTokker Charli D’Amelio are among teens’ top celebrity influencers. Read the article here.

TikTok Teens Are Obsessed With Fake Luxury Products

Young consumers want to wear items that look like Gucci or Lululemon, but don’t necessarily want to pay for them. Read the article here.

Is YouTube Turning Kids Into Budding Shoppers?

Kids and teens hold a lot of spending power that’s extending into households. Read the article here.

Behind That Teenage TikTok Star, There’s Probably A Very Confused Parent

Teens can achieve online stardom almost overnight. While that creates an opportunity for a generation of internet users, it also poses a new challenge for a generation of parents. Read the article here.

Will You Be My #Content?

For social media influencers and oversharers, life is full of material. But what if their friends don’t want to be the co-stars? Read the article here.