Research + News | Topic: Influencers
Jul 21, 2021
TikTok Made Me Buy It
The video app is causing products to blow up — and flame out — faster than ever. Read the article here.
Jun 7, 2021
US Influencers Make The Most Income Through Brand Collaborations
Nearly 70% of US influencers said brand collaborations are their No. 1 revenue stream. Read the article here.
May 28, 2021
TikTok Ranks High For Driving Female Gen Z Purchases
Recommendations from family/friends and TikTok videos are among the top drivers of product purchases among Gen Z females, according to the 2021 IRI Gen Z survey. Read the article here.
May 25, 2021
Police Arrest 150 ‘Unruly’ Teenagers After Thousands Gather For TikTok Star’s Birthday
More than 150 people were arrested after a crowd of around 2,500 assembled for a TikTok influencer’s birthday party in California’s Huntington Beach, creating a ruckus, including hurling fireworks and rocks at the police. Read the article here.
May 7, 2021
When Grown-Ups Have Imaginary Friends
“Parasocial relationships” explain why you think influencers are your pals. Read the article here.
Mar 18, 2021
For Creators, Everything Is For Sale
Creators are using online platforms to earn money by auctioning off, or taking polls, for what activities they should do next. Read the article here.
Dec 30, 2020
‘PoshTok’ Is Where TikTok’s Richest Teens Hang Out
The concept of PoshTok is simple: what if having a ton of money didn’t just mean nice stuff, but also: internet clout? Read the article here.
Dec 10, 2020
Instagram Influencers Making Guys More Body-Conscious
Young men’s attitudes about body image and fitness can be affected by Instagram influencers, according to a new study. Read the article here.
Nov 20, 2020
Full (TikTok) House
Content collectives have been around for years, but TikTok houses are majorly taking off. Read the article here.
Oct 26, 2020
You’re 19 Years Old. You Get Famous Overnight. You Move To L.A. Now What?
A look at the rise (and division) of TikTok influencer houses. Read the article here.