Research + News | Topic: Television
Oct 3, 2019
Gen Z, Millennials Have Higher Tolerance For TV Ads
Contrary to some common perceptions about advertising, a Deloitte study says younger TV viewers actually have a higher tolerance for advertising — especially for streaming services. Read the article here.
Jun 13, 2019
Nickelodeon Makes Esports Programming Move
In a deal with Emerge Gaming, a developer of online eSports and casual gaming tournament platforms, Viacom’s Nickelodeon will launch NickX, an interactive esports tournament platform on Nickelodeon. Read the article here.
Mar 26, 2019
Bedroom TV May Hinder Preschoolers’ Development
Preschoolers who spend too much time in front of the bedroom TV are at risk of not getting enough physical and social interactions to promote proper physical and socio-emotional development, according to a new study published in the journal Pediatric Research. Read the article here.
Mar 14, 2019
Discover What Americans Are Watching, Reading, Playing, Buying And More
These Top 10 lists from Nielsen are compiled on a weekly, monthly or quarterly basis. View the lists here.
Oct 29, 2018
Millennial Parents: TV Becomes The ‘Good Screen’
As millennials become parents, the family dynamic is completely shifting again. Read the article here.
Oct 24, 2018
Teens Turning Off Cable In Favor Of YouTube
Teens are embracing streaming video — in particular Google’s YouTube platform — and are increasingly spurning linear pay TV services, according to Piper Jaffray’s 2018 “Taking Stock With Teens” survey. Read the article here.
Aug 14, 2018
The TV Set Reigns Supreme At The Top Of The ‘Hierarchy Of Screens’
When asked which screen was their favorite, 70% of 6- to 44-year-olds across 14 countries chose the TV set – followed by laptop/desktop computers (22%), tablets (4%) and smartphones (4%). Read the article here.
Jun 29, 2018
MTV To Produce Reboots Of Classic Shows For Streaming Services
When MTV launched in 1981, it quickly established itself as the place where young viewers flocked to on TV. Now, of course, younger consumers favor streaming video services like Netflix and Hulu over bulky cable TV bundles. So MTV has decided that if millennials don’t “want their MTV” on the channel itself, they will deliver it to them wherever they are watching. Read the article here.
Jun 20, 2018
Next Year, People Will Spend More Time Online Than They Will Watching TV. That’s A First.
In 2019, people are expected to spend an average of 170.6 minutes each day on online activities like watching videos on YouTube, sharing photos on Facebook and shopping on Amazon. They’ll spend slightly less time — 170.3 minutes —watching TV. Read the full article here.
Jan 8, 2018
Tops of 2017: Television and Social Media
Shows that may not have cracked the top 10 in viewership made up for it in social buzz, demonstrating the dynamic value of television in 2017. Read the article here.