Research + News | Topic: Television

Meet The Teens Running Fan Pages For 2000s TV Shows That Aired When They Were Babies

Teens are running TikTok and Instagram fan pages for TV shows that aired in the 2000s. Read the article here.

How ‘Freaks and Geeks’ Has Become A Cult Favorite For Another Generation Of Teens On TikTok

Tops Of 2020: Nielsen Streaming Unwrapped

When looking at the types of content that was successful in 2020, it was original content that sparked cultural phenomenons and shepherded in new subscribers to both established and nascent platforms. Read the report here.

Binge Nation: Average American Streams 8 Hours Of Content Per Day During Coronavirus Outbreak

A new survey of 2,000 U.S. residents finds the average American is currently streaming eight hours of content per day and finishing three TV series per week. Read the article here.

Gen Z, Millennials Have Higher Tolerance For TV Ads

Contrary to some common perceptions about advertising, a Deloitte study says younger TV viewers actually have a higher tolerance for advertising — especially for streaming services. Read the article here.

Nickelodeon Makes Esports Programming Move

In a deal with Emerge Gaming, a developer of online eSports and casual gaming tournament platforms, Viacom’s Nickelodeon will launch NickX, an interactive esports tournament platform on Nickelodeon. Read the article here.

Bedroom TV May Hinder Preschoolers’ Development

Preschoolers who spend too much time in front of the bedroom TV are at risk of not getting enough physical and social interactions to promote proper physical and socio-emotional development, according to a new study published in the journal Pediatric Research. Read the article here.

Discover What Americans Are Watching, Reading, Playing, Buying And More

These Top 10 lists from Nielsen are compiled on a weekly, monthly or quarterly basis. View the lists here.

Millennial Parents: TV Becomes The ‘Good Screen’

As millennials become parents, the family dynamic is completely shifting again. Read the article here.

Teens Turning Off Cable In Favor Of YouTube

Teens are embracing streaming video — in particular Google’s YouTube platform — and are increasingly spurning linear pay TV services, according to Piper Jaffray’s 2018 “Taking Stock With Teens” survey. Read the article here.