Research + News | Topic: Television

Millennial Parents: TV Becomes The ‘Good Screen’

As millennials become parents, the family dynamic is completely shifting again. Read the article here.

Teens Turning Off Cable In Favor Of YouTube

Teens are embracing streaming video — in particular Google’s YouTube platform — and are increasingly spurning linear pay TV services, according to Piper Jaffray’s 2018 “Taking Stock With Teens” survey. Read the article here.

The TV Set Reigns Supreme At The Top Of The ‘Hierarchy Of Screens’

When asked which screen was their favorite, 70% of 6- to 44-year-olds across 14 countries chose the TV set – followed by laptop/desktop computers (22%), tablets (4%) and smartphones (4%). Read the article here.

MTV To Produce Reboots Of Classic Shows For Streaming Services

When MTV launched in 1981, it quickly established itself as the place where young viewers flocked to on TV. Now, of course, younger consumers favor streaming video services like Netflix and Hulu over bulky cable TV bundles. So MTV has decided that if millennials don’t “want their MTV” on the channel itself, they will deliver it to them wherever they are watching. Read the article here.

Next Year, People Will Spend More Time Online Than They Will Watching TV. That’s A First.

In 2019, people are expected to spend an average of 170.6 minutes each day on online activities like watching videos on YouTube, sharing photos on Facebook and shopping on Amazon. They’ll spend slightly less time — 170.3 minutes —watching TV. Read the full article here.

Tops of 2017: Television and Social Media

Shows that may not have cracked the top 10 in viewership made up for it in social buzz, demonstrating the dynamic value of television in 2017. Read the article here.

Video Game Stars: Players As Celebrity

Gone are the days where the plotlines of Thursday night sitcoms are discussed in the schoolyard Friday. Your kids are potentially more likely to be watching talented or charismatic gamers play online and partaking in communal chat rooms with fellow fans. Read the article here.

Streamer Things: Internet-Enabled TV Connected Devices Found In Nearly 60% Of U.S. TV Homes

It’s no secret that in addition to traditional television, viewers also have access to a plethora of subscription video on demand content and virtual multi-channel providers. Read the article here.

YouTube’s Milestone: Users Now Watch 100 Million Hours Per Day On TV Sets

Every day, users of the video site watch 100 million hours of its content on TV sets, through smart TVs and devices like video game consoles and internet-connected set-top boxes. Read the article here.

Here Are Netflix’s Most Streamed Shows This Summer

Parrot Analytics has put together a list of the 10 most streamed TV shows of the last 90 days and, surprise, surprise, Netflix dominates the charts. Read the article here.