Research + News | Topic: Television
Feb 16, 2021
How ‘Freaks and Geeks’ Has Become A Cult Favorite For Another Generation Of Teens On TikTok
Now streaming on Hulu, Gen Z has discovered the beloved and short-lived Judd Apatow comedy, proving it endures as a timeless portrait of high school angst. Read the article here.
Jan 27, 2021
Tops Of 2020: Nielsen Streaming Unwrapped
When looking at the types of content that was successful in 2020, it was original content that sparked cultural phenomenons and shepherded in new subscribers to both established and nascent platforms. Read the report here.
Apr 17, 2020
Binge Nation: Average American Streams 8 Hours Of Content Per Day During Coronavirus Outbreak
A new survey of 2,000 U.S. residents finds the average American is currently streaming eight hours of content per day and finishing three TV series per week. Read the article here.
Oct 3, 2019
Gen Z, Millennials Have Higher Tolerance For TV Ads
Contrary to some common perceptions about advertising, a Deloitte study says younger TV viewers actually have a higher tolerance for advertising — especially for streaming services. Read the article here.
Jun 13, 2019
Nickelodeon Makes Esports Programming Move
In a deal with Emerge Gaming, a developer of online eSports and casual gaming tournament platforms, Viacom’s Nickelodeon will launch NickX, an interactive esports tournament platform on Nickelodeon. Read the article here.
Mar 26, 2019
Bedroom TV May Hinder Preschoolers’ Development
Preschoolers who spend too much time in front of the bedroom TV are at risk of not getting enough physical and social interactions to promote proper physical and socio-emotional development, according to a new study published in the journal Pediatric Research. Read the article here.
Mar 14, 2019
Discover What Americans Are Watching, Reading, Playing, Buying And More
These Top 10 lists from Nielsen are compiled on a weekly, monthly or quarterly basis. View the lists here.
Oct 29, 2018
Millennial Parents: TV Becomes The ‘Good Screen’
As millennials become parents, the family dynamic is completely shifting again. Read the article here.
Oct 24, 2018
Teens Turning Off Cable In Favor Of YouTube
Teens are embracing streaming video — in particular Google’s YouTube platform — and are increasingly spurning linear pay TV services, according to Piper Jaffray’s 2018 “Taking Stock With Teens” survey. Read the article here.
Aug 14, 2018
The TV Set Reigns Supreme At The Top Of The ‘Hierarchy Of Screens’
When asked which screen was their favorite, 70% of 6- to 44-year-olds across 14 countries chose the TV set – followed by laptop/desktop computers (22%), tablets (4%) and smartphones (4%). Read the article here.