Research + News | Topic: Television
Aug 8, 2022
I Didn’t Want It To Be True, But The Medium Really Is The Message
We’ve been told — and taught — that mediums are neutral and content is king. But is that true? Read the article here.
Jul 25, 2022
Streaming Usage Increases 21% In A Year To Now Account For Nearly 1/3 Of Total TV Time
Compared with mid-2020, when connected TV usage skyrocketed as people stayed home amid COVID-driven shelter-in-place restrictions, total TV usage has returned to seasonal norms, but streaming has taken a much bigger seat at the table. Read the article here.
Jul 16, 2021
Meet The Teens Running Fan Pages For 2000s TV Shows That Aired When They Were Babies
Teens are running TikTok and Instagram fan pages for TV shows that aired in the 2000s. Read the article here.
Feb 16, 2021
How ‘Freaks and Geeks’ Has Become A Cult Favorite For Another Generation Of Teens On TikTok
Now streaming on Hulu, Gen Z has discovered the beloved and short-lived Judd Apatow comedy, proving it endures as a timeless portrait of high school angst. Read the article here.
Jan 27, 2021
Tops Of 2020: Nielsen Streaming Unwrapped
When looking at the types of content that was successful in 2020, it was original content that sparked cultural phenomenons and shepherded in new subscribers to both established and nascent platforms. Read the report here.
Apr 17, 2020
Binge Nation: Average American Streams 8 Hours Of Content Per Day During Coronavirus Outbreak
A new survey of 2,000 U.S. residents finds the average American is currently streaming eight hours of content per day and finishing three TV series per week. Read the article here.
Oct 3, 2019
Gen Z, Millennials Have Higher Tolerance For TV Ads
Contrary to some common perceptions about advertising, a Deloitte study says younger TV viewers actually have a higher tolerance for advertising — especially for streaming services. Read the article here.
Jun 13, 2019
Nickelodeon Makes Esports Programming Move
In a deal with Emerge Gaming, a developer of online eSports and casual gaming tournament platforms, Viacom’s Nickelodeon will launch NickX, an interactive esports tournament platform on Nickelodeon. Read the article here.
Mar 26, 2019
Bedroom TV May Hinder Preschoolers’ Development
Preschoolers who spend too much time in front of the bedroom TV are at risk of not getting enough physical and social interactions to promote proper physical and socio-emotional development, according to a new study published in the journal Pediatric Research. Read the article here.
Mar 14, 2019
Discover What Americans Are Watching, Reading, Playing, Buying And More
These Top 10 lists from Nielsen are compiled on a weekly, monthly or quarterly basis. View the lists here.