Research + News | Topic: Television

I Didn’t Want It To Be True, But The Medium Really Is The Message

We’ve been told — and taught — that mediums are neutral and content is king. But is that true? Read the article here.

Streaming Usage Increases 21% In A Year To Now Account For Nearly 1/3 Of Total TV Time

Compared with mid-2020, when connected TV usage skyrocketed as people stayed home amid COVID-driven shelter-in-place restrictions, total TV usage has returned to seasonal norms, but streaming has taken a much bigger seat at the table. Read the article here.

Meet The Teens Running Fan Pages For 2000s TV Shows That Aired When They Were Babies

Teens are running TikTok and Instagram fan pages for TV shows that aired in the 2000s. Read the article here.

How ‘Freaks and Geeks’ Has Become A Cult Favorite For Another Generation Of Teens On TikTok

Tops Of 2020: Nielsen Streaming Unwrapped

When looking at the types of content that was successful in 2020, it was original content that sparked cultural phenomenons and shepherded in new subscribers to both established and nascent platforms. Read the report here.

Binge Nation: Average American Streams 8 Hours Of Content Per Day During Coronavirus Outbreak

A new survey of 2,000 U.S. residents finds the average American is currently streaming eight hours of content per day and finishing three TV series per week. Read the article here.

Gen Z, Millennials Have Higher Tolerance For TV Ads

Contrary to some common perceptions about advertising, a Deloitte study says younger TV viewers actually have a higher tolerance for advertising — especially for streaming services. Read the article here.

Nickelodeon Makes Esports Programming Move

In a deal with Emerge Gaming, a developer of online eSports and casual gaming tournament platforms, Viacom’s Nickelodeon will launch NickX, an interactive esports tournament platform on Nickelodeon. Read the article here.

Bedroom TV May Hinder Preschoolers’ Development

Preschoolers who spend too much time in front of the bedroom TV are at risk of not getting enough physical and social interactions to promote proper physical and socio-emotional development, according to a new study published in the journal Pediatric Research. Read the article here.

Discover What Americans Are Watching, Reading, Playing, Buying And More

These Top 10 lists from Nielsen are compiled on a weekly, monthly or quarterly basis. View the lists here.