Providing information and resources for parents, youth workers and educators to help kids navigate their digital world.
Contrary to some common perceptions about advertising, a Deloitte study says younger TV viewers actually have a higher tolerance for advertising — especially for streaming services. Read the article here.
In a deal with Emerge Gaming, a developer of online eSports and casual gaming tournament platforms, Viacom’s Nickelodeon will launch NickX, an interactive esports tournament platform on Nickelodeon. Read the article here.
Preschoolers who spend too much time in front of the bedroom TV are at risk of not getting enough physical and social interactions to promote proper physical and socio-emotional development, according to a new study published in the journal Pediatric Research. Read the article here.
These Top 10 lists from Nielsen are compiled on a weekly, monthly or quarterly basis. View the lists here.
As millennials become parents, the family dynamic is completely shifting again. Read the article here.
Teens are embracing streaming video — in particular Google’s YouTube platform — and are increasingly spurning linear pay TV services, according to Piper Jaffray’s 2018 “Taking Stock With Teens” survey. Read the article here.
When asked which screen was their favorite, 70% of 6- to 44-year-olds across 14 countries chose the TV set – followed by laptop/desktop computers (22%), tablets (4%) and smartphones (4%). Read the article here.
When MTV launched in 1981, it quickly established itself as the place where young viewers flocked to on TV. Now, of course, younger consumers favor streaming video services like Netflix and Hulu over bulky cable TV bundles. So MTV has decided that if millennials don’t “want their MTV” on the channel itself, they will deliver it to them wherever they are watching. Read the article here.
In 2019, people are expected to spend an average of 170.6 minutes each day on online activities like watching videos on YouTube, sharing photos on Facebook and shopping on Amazon. They’ll spend slightly less time — 170.3 minutes —watching TV. Read the full article here.
Shows that may not have cracked the top 10 in viewership made up for it in social buzz, demonstrating the dynamic value of television in 2017. Read the article here.