Research + News | Topic: Digital Natives

Gen Z Engaging With 10 Hours Of Online Content A Day

According to research by Adobe into the UK’s content consumption habits, Generation Z spend a whopping 10.6 hours engaging with online content every single day. Read the article here.

How Brands Can Combat Teen Smartphone Addiction

Youth-oriented brands have led the way in developing innovative mobile campaigns targeting teens, and utilizing social media to keep them continually engaged. And now these same brands need to lead in addressing the negative effects among teens, including disconnecting from family, friends and the “real world” around them. Read the full article here.

Cutting-Edge Content From Digital Publishers Keeps Millennials Coming Back For More

The growth of digital content, both text and video, has transformed the way people engage with media—whether that’s getting breaking news, watching game highlights, checking out the latest fashion trends or figuring out what’s for dinner. Read the article here.

The Common Sense Census: Media Use By Kids Age Zero To Eight 2017

Combined with the data from the 2011 and 2013 reports, the 2017 Zero to Eight study gives us a clearer view of how young children’s media use has evolved over time and provides a foundation for how we can use technology to support children’s learning, play, and growth. Read the highlights and access the full report from Common Sense Media by clicking here.

Cause For Concern: Dramatic Spike In Kids’ Mobile Use

What is our current obsession with mobile gadgets doing to young children? Read the article here.

Gen Z Spends Less Time With Text

It seems that long and short form video is the way to connect with Gen Z. Read the article here.

The Secret Online World of British Teens: How Streaks, Deep Likes And Ghosting Define Young Lives

Britain’s teenagers are growing up in a new online world, rife with anxiety-inducing social pressures, bullying, and security issues. What’s it like to grow up online?

Read the article from WIRED here.

Resources For Parents Wanting to Break Kids’ Extreme Electronics Usage Habits

How excessive use of technology can impact brain function. Find a list of resources here.

Kids Entering the Digital Age At Young Ages

Many kids are entering the digital age before they are entering double digits in age.

Read the article here.

I Traded My iPhone For A Flip Phone And I’ve Never Been Happier

A teenage tells the tale of using a flip phone after breaking their iPhone. Read the story here.