Research + News | Topic: Digital Natives

Fortnite Is The New IRL: Why Brands Must Plan For A Rise In Virtual Gatherings

Much of life has moved online in the wake of the COVID-19 pandemic, and few industries have been better suited to this new normal than video games. Read the article here.

Teletherapy Meets Teens Where They Live: On-Screen

New apps help teens access mental health services during the pandemic. Read the article here.

Why The US Military’s Engagement With Gen Z On Twitch Is Increasingly Under Scrutiny

The United States military needs to attract Gen Z, the oldest of whom are now in their late teens and early 20s, so members of the Army and Navy have been meeting their target audience where they live: The video game livestreaming platform Twitch. Read the article here.

This Teen’s Hand-Made ‘Meme Guide’ Is A Must-Read For Every Parent

If you’ve ever wondered what a VSCO girl is, why your kids respond to your questions with “yeet,” or where the “Old Town Road” is located, there’s now a helpful guide for that. Read the article here.

‘Pocket’ Offers A Glimpse Into A 15-Year-Old’s iPhone

Imagine you’ve hacked into someone else’s phone and are consuming all his texts, videos, Snapchats, and Instagrams in real time. Now imagine that someone is a 15-year-old boy, and you’re watching his life unfold entirely through the lens of an iPhone. That’s the premise behind Pocket, a captivating new short film starring the former Nickelodeon actor Mace Coronel. Read the article here.

Gen Z Engaging With 10 Hours Of Online Content A Day

According to research by Adobe into the UK’s content consumption habits, Generation Z spend a whopping 10.6 hours engaging with online content every single day. Read the article here.

How Brands Can Combat Teen Smartphone Addiction

Youth-oriented brands have led the way in developing innovative mobile campaigns targeting teens, and utilizing social media to keep them continually engaged. And now these same brands need to lead in addressing the negative effects among teens, including disconnecting from family, friends and the “real world” around them. Read the full article here.

Cutting-Edge Content From Digital Publishers Keeps Millennials Coming Back For More

The growth of digital content, both text and video, has transformed the way people engage with media—whether that’s getting breaking news, watching game highlights, checking out the latest fashion trends or figuring out what’s for dinner. Read the article here.

The Common Sense Census: Media Use By Kids Age Zero To Eight 2017

Combined with the data from the 2011 and 2013 reports, the 2017 Zero to Eight study gives us a clearer view of how young children’s media use has evolved over time and provides a foundation for how we can use technology to support children’s learning, play, and growth. Read the highlights and access the full report from Common Sense Media by clicking here.

Cause For Concern: Dramatic Spike In Kids’ Mobile Use

What is our current obsession with mobile gadgets doing to young children? Read the article here.