TikTok Made Me Buy It
The video app is causing products to blow up — and flame out — faster than ever. Read the article here.
The video app is causing products to blow up — and flame out — faster than ever. Read the article here.
The most wanted gifts among teens this year include Nike Air Jordan 1 sneakers, Lululemon loungewear and activewear, Apple AirPods and Glossier beauty sets. Read the article here.
Generation Z now has $143 billion in buying power and is entering a back-to-school season with more purchasing happening on smartphones than ever. Read the article here.
Amazon is in early discussions with banks including JPMorgan Chase & Co. and Capital One Financial Corp. to create something akin to checking accounts that will be aimed at teenagers. Read the article here.
As the holiday shopping season officially gets underway this week, electronics are once again among the top items on consumers’ lists. Read the article here.
Digital content, including video games, accounts for 54 percent of teen spending online. Read the article here.
In 2015, Forrester Research reported that, despite low incomes due to their youth, Generation Z consumers spent 8.75 percent of their total income online.
Read the article here.
The Seattle-based department store chain only got active on Snapchat in November, but its popularity with the next generation of shoppers that Nordstrom wants to cultivate proved irresistible. Read the article here.
Social chatter is becoming more influential on purchasing and consumption decisions. Read the report here.
Not only are more teens going back to school with tech gadgets in hand, but mobile devices are becoming part of the back-to-school shopping experience. Read the research here.