Research + News | Topic: Online Shopping

TikTok Made Me Buy It

The video app is causing products to blow up — and flame out — faster than ever. Read the article here.

Here’s Everything Teens Want For The Holidays – According To TikTok

The most wanted gifts among teens this year include Nike Air Jordan 1 sneakers, Lululemon loungewear and activewear, Apple AirPods and Glossier beauty sets. Read the article here.

Five Apps You’ve Never Heard Of That Teens Are Using To Shop

Generation Z now has $143 billion in buying power and is entering a back-to-school season with more purchasing happening on smartphones than ever. Read the article here.

Amazon Reportedly Wants To Create Checking Accounts For Teens

Amazon is in early discussions with banks including JPMorgan Chase & Co. and Capital One Financial Corp. to create something akin to checking accounts that will be aimed at teenagers. Read the article here.

Tech Still Tops Many Consumers’ Holiday Lists

As the holiday shopping season officially gets underway this week, electronics are once again among the top items on consumers’ lists. Read the article here.

American Teens More Than Twice As Likely To Purchase Online Than Adults

Digital content, including video games, accounts for 54 percent of teen spending online. Read the article here.

How Teens And Smartphones Are Killing Teen-Fashion Retailers

In 2015, Forrester Research reported that, despite low incomes due to their youth, Generation Z consumers spent 8.75 percent of their total income online.

Read the article here.

Nordstrom Turns to Snapchat to Win Over Millennials

The Seattle-based department store chain only got active on Snapchat in November, but its popularity with the next generation of shoppers that Nordstrom wants to cultivate proved irresistible. Read the article here.

Millennials’ Social Shares Don’t Stop with the Post

Social chatter is becoming more influential on purchasing and consumption decisions. Read the report here.

Kids Head Back to School with Shiny New Devices

Not only are more teens going back to school with tech gadgets in hand, but mobile devices are becoming part of the back-to-school shopping experience. Read the research here.