Research + News | Topic: Online Shopping
Jul 21, 2021
TikTok Made Me Buy It
The video app is causing products to blow up — and flame out — faster than ever. Read the article here.
Oct 22, 2020
Here’s Everything Teens Want For The Holidays – According To TikTok
The most wanted gifts among teens this year include Nike Air Jordan 1 sneakers, Lululemon loungewear and activewear, Apple AirPods and Glossier beauty sets. Read the article here.
Aug 6, 2019
Five Apps You’ve Never Heard Of That Teens Are Using To Shop
Generation Z now has $143 billion in buying power and is entering a back-to-school season with more purchasing happening on smartphones than ever. Read the article here.
Apr 2, 2018
Amazon Reportedly Wants To Create Checking Accounts For Teens
Amazon is in early discussions with banks including JPMorgan Chase & Co. and Capital One Financial Corp. to create something akin to checking accounts that will be aimed at teenagers. Read the article here.
Nov 28, 2017
Tech Still Tops Many Consumers’ Holiday Lists
As the holiday shopping season officially gets underway this week, electronics are once again among the top items on consumers’ lists. Read the article here.
Oct 24, 2017
American Teens More Than Twice As Likely To Purchase Online Than Adults
Digital content, including video games, accounts for 54 percent of teen spending online. Read the article here.
Mar 22, 2017
How Teens And Smartphones Are Killing Teen-Fashion Retailers
In 2015, Forrester Research reported that, despite low incomes due to their youth, Generation Z consumers spent 8.75 percent of their total income online.
Read the article here.
May 4, 2016
Nordstrom Turns to Snapchat to Win Over Millennials
The Seattle-based department store chain only got active on Snapchat in November, but its popularity with the next generation of shoppers that Nordstrom wants to cultivate proved irresistible. Read the article here.
Oct 24, 2014
Millennials’ Social Shares Don’t Stop with the Post
Social chatter is becoming more influential on purchasing and consumption decisions. Read the report here.
Aug 28, 2014
Kids Head Back to School with Shiny New Devices
Not only are more teens going back to school with tech gadgets in hand, but mobile devices are becoming part of the back-to-school shopping experience. Read the research here.