Research + News | Topic: Popularity

Why The New Instagram It Girl Spends All Her Time Alone

Loneliness is Instagram’s hottest trend. Read the article here.

From David Dobrik To The Rock, These Are Teens’ Favorite People To Follow On YouTube, Instagram, And Twitter

Teens’ icons and role models aren’t just actors and athletes anymore — now, they’re looking up to their favorite people to follow on Instagram and YouTube. Read the article here.

TikTok Has Created A Whole New Kind Of Cool Girl

From the article:

As much as TikTok is about memes, it’s also about just looking cool, being funny, and getting likes. Somewhere in that mix of teenage yearning for identity and the drive for likes, the egirl was born. And she’s cooler than you.

Read the rest of the article here.

A Letter To Teens About The Science Of Popularity… And The Best Ways To Use Social Media

An excerpt from the book “Popular: Finding Happinessand Success in a World That Cares Too Much About the Wrong Kinds of Relationships.” Read the excerpt here.