May 11, 2020
How Hip-Hop Royalty Found A New Home On Instagram Live
The pandemic halted in-person gatherings, but a new type of party was born on social media, with rap stars leading the charge. Read the article here.
Research + News | Topic: Popularity
Oct 18, 2019
Why The New Instagram It Girl Spends All Her Time Alone
Loneliness is Instagram’s hottest trend. Read the article here.
Oct 10, 2019
From David Dobrik To The Rock, These Are Teens’ Favorite People To Follow On YouTube, Instagram, And Twitter
Teens’ icons and role models aren’t just actors and athletes anymore — now, they’re looking up to their favorite people to follow on Instagram and YouTube. Read the article here.
Feb 25, 2019
TikTok Has Created A Whole New Kind Of Cool Girl
From the article:
As much as TikTok is about memes, it’s also about just looking cool, being funny, and getting likes. Somewhere in that mix of teenage yearning for identity and the drive for likes, the egirl was born. And she’s cooler than you.
Read the rest of the article here.
Jan 15, 2019
A Letter To Teens About The Science Of Popularity… And The Best Ways To Use Social Media
An excerpt from the book “Popular: Finding Happinessand Success in a World That Cares Too Much About the Wrong Kinds of Relationships.” Read the excerpt here.