Research + News | Topic: Popularity

TikTok Has Created A Whole New Kind Of Cool Girl

From the article:

As much as TikTok is about memes, it’s also about just looking cool, being funny, and getting likes. Somewhere in that mix of teenage yearning for identity and the drive for likes, the egirl was born. And she’s cooler than you.

Read the rest of the article here.

A Letter To Teens About The Science Of Popularity… And The Best Ways To Use Social Media

An excerpt from the book “Popular: Finding Happinessand Success in a World That Cares Too Much About the Wrong Kinds of Relationships.” Read the excerpt here.