Research + News | Topic: Generational Gap

How New Technology Shapes Each New Generation

Tim Elmore explores the different ways that each generation has been shaped by technology. Read his blog post here.

Youth Movement: Gen Z Boasts The Largest, Most Diverse Media Users Yet

While Millennials continue to grab headlines for their tech-savvy penchant for adopting new technologies and their unique media behaviors, the first-quarter 2017 Nielsen Total Audience Report sheds some much-needed light on the NEXT generation of consumers—Generation Z—as well as how different generations adopt and use established and nascent devices and platforms.

Read the research here.

Teens, College Students Favor Snapchat While Gen Z Spends Up To 11 Hours Per Day On Social

It may come as no surprise that Snapchat and Instagram have a solid lead over Facebook when it comes to the frequency that high school and college students use the social media channels, with young Snapchat users checking in at a rate of up to six times per day or more. Read the article here.

The ‘Get-It’ Gap

Kids want to speak their own language and have their own cultural reference points. We were no different when we were kids, and neither were our parents. Read the rest of the article here.