Research + News | Topic: Generational Gap

Facebook Wants To Attract Young People, But Gen Z Teens Say It’s A ‘Boomer Social Network’ Made For ‘Old People’

Back in 2012, 94% of teens had a Facebook account, a Pew Research survey of 12- to 17-year-olds found. Almost 10 years later, only 27% of adolescents say they’re on the platform, according to a 2021 survey of 10,000 teenagers conducted by Piper Sandler. Read the article here.

Digital Generations: The Technology Gap Between Seniors, Parents, And Kids

One of the reasons younger generations are more comfortable interacting with technology is because they know the world no other way. Read the article here.

Why Social Media Makes You Feel So Old

Something is happening online wherein it has become fashionable for objectively young people to say that they feel hideously, grotesquely old. Read the article here.

Is Your Texting Punctuation Sending The Wrong Message? Yes. Maybe! Think so …

When it comes to texting, there can be plenty of tonal confusion, especially among people of different generations. Read the article here.

Do Viral Videos Really Tell You Anything About Today’s Teens?

Before social media, curious adults had to make do with dissecting the kids’ slang and fads from over their shoulders. Read the article here.

Teens Help Seniors Stay Engaged By Offering Tech Tutoring

Teens teach seniors how to best use technology to reach out to loved ones, which has become increasingly important while they are forced to keep distance because of national COVID-19 concerns. Read the article here.

What Do Teenagers Think Adults Are Missing About Technology?

Social media allows young people to explore how they express themselves, says one teenager. Read the article here.

‘Do You Wind It Up?’: Today’s Teens Tackle Rotary Phones, FM Radio And Map Reading

Their smartphones do everything, but can teenagers master old tech and life skills – from reading a map to setting an alarm clock? Read the article here.

How New Technology Shapes Each New Generation

Tim Elmore explores the different ways that each generation has been shaped by technology. Read his blog post here.

Youth Movement: Gen Z Boasts The Largest, Most Diverse Media Users Yet

While Millennials continue to grab headlines for their tech-savvy penchant for adopting new technologies and their unique media behaviors, the first-quarter 2017 Nielsen Total Audience Report sheds some much-needed light on the NEXT generation of consumers—Generation Z—as well as how different generations adopt and use established and nascent devices and platforms.

Read the research here.