Research + News | Topic: Advertising

Gen Z, Millennials Have Higher Tolerance For TV Ads

Contrary to some common perceptions about advertising, a Deloitte study says younger TV viewers actually have a higher tolerance for advertising — especially for streaming services. Read the article here.

Game-Fluencers

Esports streamers with millions of generation Z fans are the next frontier for brands. Read the article here.

‘Influencers’ On Social Media: A New Low In Marketing History?

What makes an effective influencer is “mass popularity and a continual personal narrative — where they party, who they date, where they shop. It’s all just part of the fantasy lifestyles that regular people want to live.” Read the rest of the article here.

Posting Instagram Sponsored Content Is The New Summer Job

While some teens spent the summer of 2018 babysitting, bagging groceries, or scooping ice cream, thousands of others made hundreds of dollars—and in some cases, much more—the new-fashioned way: by doing sponsored content on Instagram. Read the article here.

Facebook Launches Youth Portal To Educate Teens On The Platform, How Their Data Is Being Used

Facebook has released a new Youth Portal that offers some guidance to teens on how to navigate the service, how to stay secure, while also helping them understand how their data is used. Read the article here.

I Was Sold On Backpage.com: The Story Of Jane Doe

Backpage has been shut down in a collaborative effort between the FBI and other government agencies. However, to give this victory meaning we need to understand how child sex trafficking impacts all of us. Read the article here.

Genius Ways Companies Get Kids To Do Their Marketing For Them

From check-ins to treasure hunts, today’s promotional campaigns rely on kids’ influence to go viral. Read this blog from Common Sense Media here.

The Growth Of eSports

In the same way that Gen Xers elevated extreme sports in the 1990s and fueled the launch of the X Games, younger Gen Ys and Zs are driving the growth of eSports. Read the report here.

Teens Don’t Know Whether To Trust Ads

Survey finds group almost evenly split regarding their confidence in advertising’s veracity. Read the research here.

How a San Mateo High School Teacher Is Teaching Teens To Spot Fake News

A recent study found that most teens do not think critically about news stories they read online. Read the article here.