Research + News | Topic: Advertising

US Mobile Gaming Ad Revenues To Reach $6 Billion

US mobile gaming ad revenues will reach $6.26 billion in 2022, up 14.0% from $5.49 billion in 2021. Read the article here.

Pro Sports Leagues Are Chasing Gen Z Where It Plays

Here’s what sports marketers are doing to win back a lost generation and save the future of fandom. Read the article here.

‘The Social Dilemma’ And The Big Dilemma

The film examines how tech giants like Google, Facebook, Twitter, and others are able to bend our will toward company profit by perfectly curating our online experience. Read the article here.

YouTube Hit With UK Class Action Style Suit Seeking $3BN+ For ‘Unlawful’ Use Of Kids’ Data

The latest representative action, filed against Google-owned YouTube, accuses the platform of routinely breaking U.K. and European data protection laws by unlawfully targeting up to five million under-13-year-olds with addictive programming and harvesting their data for advertisers. Read the article here.

A New TikTok Clone Hit The Top Of The App Store By Paying Users To Watch Videos

TikTok has a new competitor: Zynn, a nearly button-for-button clone of TikTok that differentiates itself with one key twist — it pays users to sign up, watch videos, and convince others to follow suit. Read the article here.

Is YouTube Turning Kids Into Budding Shoppers?

Kids and teens hold a lot of spending power that’s extending into households. Read the article here.

TikTok Is Reshaping The Ways Brands Market To Youth

Brands such as E.L.F., Chipotle, and KIND are using TikTok as a marketing platform. Read the article here.

YouTube To Impose New Restrictions On Ads Surrounding Children’s Videos

Google will impose some new restrictions on ads surrounding child-oriented videos that appear on the main YouTube.com site, but will continue to allow influencer marketing and product placement on the site, the company recently told a lawmaker. Read the article here.

Gen Z, Millennials Have Higher Tolerance For TV Ads

Contrary to some common perceptions about advertising, a Deloitte study says younger TV viewers actually have a higher tolerance for advertising — especially for streaming services. Read the article here.

Game-Fluencers

Esports streamers with millions of generation Z fans are the next frontier for brands. Read the article here.