Providing information and resources for parents, youth workers and educators to help kids navigate their digital world.
Contrary to some common perceptions about advertising, a Deloitte study says younger TV viewers actually have a higher tolerance for advertising — especially for streaming services. Read the article here.
Esports streamers with millions of generation Z fans are the next frontier for brands. Read the article here.
What makes an effective influencer is “mass popularity and a continual personal narrative — where they party, who they date, where they shop. It’s all just part of the fantasy lifestyles that regular people want to live.” Read the rest of the article here.
While some teens spent the summer of 2018 babysitting, bagging groceries, or scooping ice cream, thousands of others made hundreds of dollars—and in some cases, much more—the new-fashioned way: by doing sponsored content on Instagram. Read the article here.
Facebook has released a new Youth Portal that offers some guidance to teens on how to navigate the service, how to stay secure, while also helping them understand how their data is used. Read the article here.
Backpage has been shut down in a collaborative effort between the FBI and other government agencies. However, to give this victory meaning we need to understand how child sex trafficking impacts all of us. Read the article here.
From check-ins to treasure hunts, today’s promotional campaigns rely on kids’ influence to go viral. Read this blog from Common Sense Media here.
In the same way that Gen Xers elevated extreme sports in the 1990s and fueled the launch of the X Games, younger Gen Ys and Zs are driving the growth of eSports. Read the report here.
Survey finds group almost evenly split regarding their confidence in advertising’s veracity. Read the research here.
A recent study found that most teens do not think critically about news stories they read online. Read the article here.