Research + News | Topic: Snapchat
Nov 9, 2022
New Survey Underlines TikTok’s Popularity With Teen Users
According to the latest survey data from Piper Sandler, which incorporates responses from over 14,500 US teens, TikTok is their primary social app of choice, dwarfing Instagram, Facebook and Twitter, which all continue to decline in teen preference. Read the article here.
Aug 10, 2022
Snapchat Unveils New Parental Tool To Help Monitor Teen Activity On The App
“Family Center” will allow parents to see who their kids connect with on Snapchat. Read the article here
Aug 1, 2022
Can Snap Bounce Back – And Change Live Music’s Future?
With its new AR innovations, the tech company wants to make concertgoing more fun and functional — and open up a whole new world of artist partnerships, too. Read the article here.
Nov 30, 2021
A Look At Gen Z’s Preferred Social Platforms
The social networks with the most monthly Gen Z users are Snapchat (42.0 million), TikTok (37.3 million), and Instagram (33.3 million). Read the article here.
Oct 15, 2021
More Than 1 In 3 Teens Say Snapchat Is Their Favorite Social Media App, Only 2% Cite Facebook
Snapchat is the favorite social media platform among teenagers in the United States and is still growing in popularity, while Facebook’s usage is minimal among teens. Read the article here.
Sep 17, 2021
An Illicit Snapchat Video Was Shared By Students. It Led To The Arrest Of 3 Teens
Three Florida Keys teenage boys were arrested after a video showing two of them engaging in sexual acts with a 12-year-old girl was shared by students, police said. Read the article here.
Jul 16, 2021
Twitter’s Disappearing Tweets Feature Fleets Is Going Away For Good Soon
The social media platform said Wednesday that it is ending its Fleets feature, where users can share text, photos and videos that disappear in 24 hours, similar to rival Snapchat, due to the lack of new user engagement. Read the article here.
May 11, 2021
More Gen Zers Now Use TikTok Than Instagram In The US
In 2023, TikTok will surpass Snapchat in total US users. Read the article here.
Apr 16, 2021
Social Media Use In 2021
A majority of Americans say they use YouTube and Facebook, while use of Instagram, Snapchat and TikTok is especially common among adults under 30. Read the article here.
Apr 9, 2021
YouTube Dominates Social Media Reach, TikTok Now Rivals Snapchat, Twitter
In its debut in a highly regarded study of Americans’ social media platform usage, TikTok ranks just behind Snapchat and Twitter, and well ahead of far more established Reddit as a social media destination U.S. adults say they use. Read the article here.