Research + News | Topic: Snapchat

The State Of Social Media: A Comprehensive Guide On How Social Media Is Used Today

Social media is a constant river of change. Whether it’s the users, the platform, or the content being shared, it is evolving relentlessly. We’re steadily into 2019 and there are a lot of new trends hitting the surface and innovative ways users are utilizing social media. Read the article here.

Snapchat’s Place In The Social Matrix

In the latest episode of “Behind the Numbers,” analyst Debra Aho Williamson talks about the underlying reasons internet users pick different social networks, and how Snapchat fits in, both in the US and around the world. Listen to the eMarketer podcast here.

As Parents, We Need To Teach Our Teenagers About Social Media Safety

You can only teach when you understand the perils yourself. Read the article here.

A Letter To Teens About The Science Of Popularity… And The Best Ways To Use Social Media

An excerpt from the book “Popular: Finding Happinessand Success in a World That Cares Too Much About the Wrong Kinds of Relationships.” Read the excerpt here.

US Kids and Digital 2018

What Matters and What Doesn’t for These Digital Natives. Read the report from eMarketer here.

Instagram ‘Edges’ Snapchat As U.S. Teenagers’ Favorite Social App

85% of teens surveyed said they use Instagram at least once a month, compared to 84% for Snapchat. Read the article here.

Instagram Remains Popular With Teens, Their Most Used Platform

Marking a major shift in social media trends, Instagram has overtaken Snapchat as the most used platform among U.S. teens. Read the article here.

More Millennials, Gen Z Are Using Social Apps

Of the 1,000 US internet users surveyed, more than half (56%) of Gen Zers, ages 16 to 24, said they had increased their use of Snapchat in the past year, and another 55% of respondents said they are using Instagram more. Read the article here.

Which Social Media Site Is Tops Among Teens? Not Facebook

Among kids 12-17, Facebook usage has actually been on the decline since at least February. This group favors another social channel above all others — Snapchat. Read the article here.

UK Youth Abandons Facebook, Flocks To Snapchat

Snapchat is set to overtake Facebook among UK users aged 18-24 years old this year, as the video messaging platform continues to surge in popularity. Read the article here.