Research + News | Topic: Snapchat

New Survey Underlines TikTok’s Popularity With Teen Users

According to the latest survey data from Piper Sandler, which incorporates responses from over 14,500 US teens, TikTok is their primary social app of choice, dwarfing Instagram, Facebook and Twitter, which all continue to decline in teen preference. Read the article here.

Snapchat Unveils New Parental Tool To Help Monitor Teen Activity On The App

“Family Center” will allow parents to see who their kids connect with on Snapchat. Read the article here.

Can Snap Bounce Back – And Change Live Music’s Future?

With its new AR innovations, the tech company wants to make concertgoing more fun and functional — and open up a whole new world of artist partnerships, too. Read the article here.

A Look At Gen Z’s Preferred Social Platforms

The social networks with the most monthly Gen Z users are Snapchat (42.0 million), TikTok (37.3 million), and Instagram (33.3 million). Read the article here.

More Than 1 In 3 Teens Say Snapchat Is Their Favorite Social Media App, Only 2% Cite Facebook

Snapchat is the favorite social media platform among teenagers in the United States and is still growing in popularity, while Facebook’s usage is minimal among teens. Read the article here.

An Illicit Snapchat Video Was Shared By Students. It Led To The Arrest Of 3 Teens

Three Florida Keys teenage boys were arrested after a video showing two of them engaging in sexual acts with a 12-year-old girl was shared by students, police said. Read the article here.

Twitter’s Disappearing Tweets Feature Fleets Is Going Away For Good Soon

The social media platform said Wednesday that it is ending its Fleets feature, where users can share text, photos and videos that disappear in 24 hours, similar to rival Snapchat, due to the lack of new user engagement. Read the article here.

More Gen Zers Now Use TikTok Than Instagram In The US

In 2023, TikTok will surpass Snapchat in total US users. Read the article here.

Social Media Use In 2021

A majority of Americans say they use YouTube and Facebook, while use of Instagram, Snapchat and TikTok is especially common among adults under 30. Read the article here.

YouTube Dominates Social Media Reach, TikTok Now Rivals Snapchat, Twitter

In its debut in a highly regarded study of Americans’ social media platform usage, TikTok ranks just behind Snapchat and Twitter, and well ahead of far more established Reddit as a social media destination U.S. adults say they use. Read the article here.