May 24, 2018
US Kids Say Social Media Stars Are More Influential Than Celebrities Or The President
There’s no denying the influence of social media celebrities on America’s youth as new research from Mintel reveals that more than one third (34%) of kids aged 6-17 consider social media stars* to be among their top role models, outranking the influence of musicians (33%), athletes (27%), actors (22%) and even the President (16%).
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